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Slide 1.1
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure P.1 Using the book in your second or final year of study
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Slide 1.2
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure P.1 Using the book in your second or final year of study (Continued)
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Slide 1.3
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure P.2 Using the book as a new returner to academic study
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Slide 1.4
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure P.2 Using the book as a new returner to academic study (Continued)
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Slide 1.5
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 1.2 The research processSource: Mark Saunders, Philip Lewis and Adrian Thornhill 2006
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Slide 1.6
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 1.2 The research process (Continued)Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006
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Slide 1.7
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 1.1 Basic and applied researchSource: Authors experience, Easterby-Smith et al., 2002, Hedrick et al., 1993
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Slide 1.8
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 2.1 Grand, middle range and substantive theories
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Slide 1.9
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 2.2 Gantt chart for a research project
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Slide 1.10
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 3.1 The literature review processSource: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins 2003
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Slide 1.11
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 3.2 Literature sources available
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Slide 1.12
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 3.3 Searching the InternetSource: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins, 2003
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Slide 1.13
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 5.1 The research onionSource: Mark Saunders, Philip Lewis and Adrian Thornhill 2006
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Slide 1.14
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 5.2 A classic experiment strategy
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Slide 1.15
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 5.3 The action research spiral
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Slide 1.16
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 5.4 Research choices
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Slide 1.17
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 6.1 Ethical issues at different research stages
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Slide 1.18
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 6.2 The nature of participant consent
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Slide 1.19
Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 7.1 Population, sample and individual cases
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 7.2 Sampling techniques
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 7.3 Selecting a probability sampleNote that random sampling requires ideally a sample size of over a few hundred
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 7.4 Phases of multi-stage sampling
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 7.5 Selecting a non-probability sampling technique
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 8.1 Types of secondary dataSource: Mark Saunders, Philip Lewis and Adrian Thornhill, 2006
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 8.2 Evaluating potential secondary data sources
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 9.1 Typology of participant observation researcher roles
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 10.1 Forms of interview
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 10.2 Forms of electronic interview
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 11.1 Types of questionnaire
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 11.3 Structure of a covering letter
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.1 Deciding the level of numerical measurement
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.2 Bar chartSource:Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.3 Bar chart (data reordered)Source:Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.4 Histogram
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.5 HistogramSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.6 PictogramSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.7 Line graphSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.8 Pie chart
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.9 Annotated box plot
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.10 Percentage component bar chart
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.11 Stacked bar chart
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.12 Scatter graph
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.13 Type I and Type II errors
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 12.14 Values of the correlation coefficient
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 13.1 Dimensions of qualitative analysis
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Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007
Figure 13.2 A three-dimensional analytical framework for critical discourse analysis
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Figure 14.1 Using a matrix in the planning of the content for the results
and conclusions chapters