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    Slide 1.1

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure P.1 Using the book in your second or final year of study

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    Slide 1.2

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure P.1 Using the book in your second or final year of study (Continued)

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    Slide 1.3

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure P.2 Using the book as a new returner to academic study

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    Slide 1.4

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure P.2 Using the book as a new returner to academic study (Continued)

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    Slide 1.5

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 1.2 The research processSource: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

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    Slide 1.6

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 1.2 The research process (Continued)Source: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

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    Slide 1.7

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 1.1 Basic and applied researchSource: Authors experience, Easterby-Smith et al., 2002, Hedrick et al., 1993

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    Slide 1.8

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 2.1 Grand, middle range and substantive theories

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    Slide 1.9

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 2.2 Gantt chart for a research project

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    Slide 1.10

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 3.1 The literature review processSource: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins 2003

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    Slide 1.11

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 3.2 Literature sources available

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    Slide 1.12

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 3.3 Searching the InternetSource: Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins, 2003

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    Slide 1.13

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 5.1 The research onionSource: Mark Saunders, Philip Lewis and Adrian Thornhill 2006

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    Slide 1.14

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 5.2 A classic experiment strategy

    Slide 1 15

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    Slide 1.15

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 5.3 The action research spiral

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    Slide 1.16

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 5.4 Research choices

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    Slide 1.17

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 6.1 Ethical issues at different research stages

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    Slide 1.18

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 6.2 The nature of participant consent

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    Slide 1.19

    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 7.1 Population, sample and individual cases

    Slide 1.20

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 7.2 Sampling techniques

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 7.3 Selecting a probability sampleNote that random sampling requires ideally a sample size of over a few hundred

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 7.4 Phases of multi-stage sampling

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 7.5 Selecting a non-probability sampling technique

    Slide 1.24

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 8.1 Types of secondary dataSource: Mark Saunders, Philip Lewis and Adrian Thornhill, 2006

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 8.2 Evaluating potential secondary data sources

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 9.1 Typology of participant observation researcher roles

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 10.1 Forms of interview

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 10.2 Forms of electronic interview

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 11.1 Types of questionnaire

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 11.3 Structure of a covering letter

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.1 Deciding the level of numerical measurement

    Slide 1.32

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.2 Bar chartSource:Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.3 Bar chart (data reordered)Source:Adapted from Eurostat (2005) European Regional and Urban Statistics Reference Guide, 2005 Edition. European Communities, 2005. Reproduced with permission

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.4 Histogram

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.5 HistogramSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.6 PictogramSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.7 Line graphSource:From 2004 Harley-Davidson, Inc. Annual Report. Reproduced with permission

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.8 Pie chart

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.9 Annotated box plot

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.10 Percentage component bar chart

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.11 Stacked bar chart

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.12 Scatter graph

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.13 Type I and Type II errors

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 12.14 Values of the correlation coefficient

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 13.1 Dimensions of qualitative analysis

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    Saunders, Lewis and Thornhill, Research Methods in Business, 4thEdition Pearson Education Limited 2007

    Figure 13.2 A three-dimensional analytical framework for critical discourse analysis

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    Figure 14.1 Using a matrix in the planning of the content for the results

    and conclusions chapters