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  • 1. TOP 10 LEARNING QUESTIONSFOR GROUP 3 Boni RegisJanuary 5, 2012 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com

2. TOP 10 Learning Questions forChapter 1: Defining Marketingfor the 21st Century Rex Sandoval 3. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above 4. 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Managementhttp://bonibeckregis.blogspot.com 5. CONCEPTMARKETING MANAGEMENTMarketing Management is the art and science ofchoosing target markets and getting, keeping, andgrowing customers through creating, delivering,and communicating superior customer value. 6. 1. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above 7. 1. ___________ is the process of identifyingthe target markets; It includes attracting andkeeping customers.a. Supply Chain Managementb. Financial Managementc. Total Quality Managementd. Marketing Managemente. Brand Managementhttp://bonibeckregis.blogspot.com 8. Chapter 2: DevelopingMarketing Strategies andPlans 10 Learning Questions Belinda Anne Tamayo 9. QUESTION Strategic Alliances take the form of Marketing Alliances. Which categoryrefers to one company agreeing to carry a promotion for anothercompanys product or service? http://beltamayo.blogspot.com/ 10. Possible Answers:a. Product or service alliancesb. Promotional alliancesc. Logistics alliancesd. Pricing collaborationshttp://beltamayo.blogspot.com/ 11. 2. Which category refers to one company agreeing to carry a promotion for another companys product or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborations e. None of the above http://bonibeckregis.blogspot.com 12. CONCEPTProduct or service alliances-One company licenses another to produce its product, or two companies jointly market their complementary products or a new productPromotional alliances-One company agrees to carry a promotion for another companys products or service http://beltamayo.blogspot.com/ 13. CONCEPTLogistics alliances- One company offers logistical services for anothercompanys productPricing collaborations- One or more companies join in a special pricingcollaborationhttp://beltamayo.blogspot.com/ 14. 7. Strategic Alliances take the form of MarketingAlliances. Which category refers to one companyagreeing to carry a promotion for another companysproduct or service? a. Product or service alliances b. Promotional alliances c. Logistics alliances d. Pricing collaborationshttp://beltamayo.blogspot.com/ 15. 2. Strategic Alliances take the form of MarketingAlliances. Which category refers to onecompany agreeing to carry a promotion foranother companys product or service?a. Product or service alliancesb. Logistics alliancesc. Promotional alliancesd. Pricing collaborationse. None of the abovehttp://bonibeckregis.blogspot.com 16. QUESTION______ is a tool for identifyingways to create more customervalue. http://beltamayo.blogspot.com/ 17. Possible Answers: a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the abovehttp://beltamayo.blogspot.com/ 18. 3. ______ is a tool for identifying methods tocreate more customer value.a. Value Delivery Networkb. Value Chainc. Core Competenciesd. Total Quality Managemente. None of the above http://bonibeckregis.blogspot.com 19. CONCEPTValue Delivery Network This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.Value Chain Value chain is a tool for identifying ways to create more customer valueCore Competencies A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria: It is not easy for competitors to imitate. It can be leveraged widely to many products and markets. It must contribute to the end consumers experienced benefits. http://beltamayo.blogspot.com/ 20. ______ is a tool for identifying ways tocreate more customer value. a. Value Delivery Network b. Value Chain c. Core Competencies d. None of the above http://beltamayo.blogspot.com/ 21. 3. ______ is a tool for identifying methods tocreate more customer value. a. Value Delivery Network b. Total Quality Management c. Core Competencies d. Value Chain e. None of the abovehttp://bonibeckregis.blogspot.com 22. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011For use in the Marketing Management Class ofProf. Remigio Joseph De Ungriahttp://jemcaraig.blogspot.com 23. These Herzberg Theory definitions are true, exceptA. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.http://jemcaraig.blogspot.com 23 24. 4. All of the following statements are true about theHerzberg Theory, excepta. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://bonibeckregis.blogspot.com 25. CONCEPTHerzbergs Two-Factor TheoryEmployeesDissatisfactionPositivenot dissatisfied, andsatisfaction andbut notDemotivationmotivation motivatedHygiene Motivator Factors Factorshttp://jemcaraig.blogspot.com 26. CONCEPT Herzbergs Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivationmotivatedHygieneMotivator FactorsFactorshttp://jemcaraig.blogspot.com 27. These Herzberg Theory definitions are true, exceptA. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.http://jemcaraig.blogspot.com 27 28. 4. All of the following statements are true about theHerzberg Theory, excepta. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.c. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.e. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present. http://bonibeckregis.blogspot.com 29. Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the abovehttp://jemcaraig.blogspot.com 29 30. 5. All of the statements are true, excepta. Subcultures include family, nationalities, religions andracial groupsb. Social Factors include family, nationalities, religionsand racial groupsc. Subcultures include nationalities, religions, racialgroups and geographical regionsd. Social Factors include family, reference groups,statuses and racial groupse. None of the above http://bonibeckregis.blogspot.com 31. CONCEPTSubcultures Each culture consists ofSUBCULTURES include:smaller subcultures thatprovide more specific NATIONALITIESidentification andsocialization for their RELIGIONSmembers. When subculturesgrow large and affluent RACIAL GROUPSenough, companies oftendesign specialized marketingGEOGRAPHICAL REGIONSprograms to serve them. http://jemcaraig.blogspot.com 32. CONCEPT Social Factors In addition toSOCIAL FACTORS include:cultural factors, social factors such REFERENCEFAMILY as reference groups,GROUPS family, and social roles and statusesSOCIAL ROLES STATUSESaffect our buying behavior. http://jemcaraig.blogspot.com 33. Which of the following is true?A. Subcultures include family, nationalities, religions and racial groupsB. Social Factors include family, nationalities, religions and racial groupsC. Subcultures include nationalities, religions, racial groups and geographical regionsD. Social Factors include family, reference groups, statuses and racial groupsE. None of the a

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