bon bon buddies
DESCRIPTION
Presentazione Bon Bon Buddies Natale 2011TRANSCRIPT
Bon Bon BonBon BuddiesBuddies
presentspresents
Christmas 2011Christmas 2011Christmas 2011Christmas 2011M. Venieri – MVM S.r.l.
Visuals are for illustration purposes. Final designs and product details subject to change
Chocolate Calendars65g 65g Milk ChocolatesMilk Chocolates
Category
worth €€18m 18m in 2009 in 2009
Character
outperformed brand
(+3.1% share in 2009)
BBB advents BBB advents
achieved 99% sellachieved 99% sell--
through in grocery through in grocery
Strongest Strongest
Character Character
Licenses in Licenses in
Chocolate Chocolate
Advent Advent
Category Category
through in grocery through in grocery
multiples 2009multiples 2009
--
Heavily promoted Heavily promoted
categorycategory
Hot NEW Hot NEW
licenselicense
Foiled Tree Decorations125g: 10 x 12.5g Milk Chocolate Tree Decorations in a Bag
Category
worth €€8.5m 8.5m
Category grew 4% in
2009
achieved exceptional
sell-through for the
NewNewCars 2 most Cars 2 most
anticipated anticipated
movie of movie of
20112011
sell-through for the
season (96%)
TangledTangled on on
DVD for DVD for
ChristmasChristmas
Chocolate Moulage95g Milk Chocolate Lightening McQueen
Moulded Category
Worth €22,5m22,5m
Growth in ‘shaped’ Growth in ‘shaped’
characterscharacters
NewNew
Iconic Disney licenseIconic Disney license
Cars 2 most anticipated Cars 2 most anticipated
movie of 2011 launches movie of 2011 launches
July 2011 with DVD and July 2011 with DVD and
Games for ChristmasGames for Christmas
Sharing Chocolate Boxes250g Assorted Twist-Wrapped Milk Chocolate Pieces with Filling
MustMust--Have Disney Have Disney
Licenses for 2010Licenses for 2010
NewNew
Heavily promoted Heavily promoted
category category
Mini Purses
Category value +46%
BBB dominates the segment with 66%
market share
The Worlds The Worlds
mostmost--watched watched
animated showanimated show
with 10g: 2 x 5g Jam-filled Mallow
Ideal for early
season pick-up
Great Value
Stocking-filler
NEW License NEW License
MixMix
Globally Globally
recognised icon recognised icon
synonymous with synonymous with
fashion and stylefashion and style
Mini ‘Shopper’ Bagwith 7 x 5g Mallow
Product beautifully
designed for maximum
consumer appeal
Reuse bag with
keepsake appeal for
NewNew
keepsake appeal for
girls
Available in 1 of the
hottest girl licenses
Minnie Inspired Minnie Inspired
Fashion showing Fashion showing
explosive growthexplosive growth
Pencil Tinswith 25g (5 x 5g) Jam Filled Mallows plus Sticker Sheet
•Category showing
exceptional growth
of 64% in 09
• BBB lead with 51%
market share
• Proven seller
(Fairies #5 selling
branded gift in
Christmas 09
Mix of the Hottest 2011 Licenses Mix of the Hottest 2011 Licenses
for Boys, Girls, Teens and Adultsfor Boys, Girls, Teens and Adults
Christmas 09
Listed in 3 of the Top
4 Grocery Multiples
Great for BTS plus
early Xmas pick-up
Hot New Hot New
licenselicense
Seasonal Surprise Bagswith 21g Dextrose Rolls
Favourite Favourite
Disney Disney
Characters Characters
Proven variation of
massive All Year
Round seller
Merchandised for
maximum impulse
sales on a clip strip
Ceramic MugsWith 4 x 8g Jam-Filled Mallow
Promoted category to
generate significant
sales
Competitively priced
for high consumer
appeal
Best selling mug 2009
was a children's brand
Available for early
season pickup
Great Mix Great Mix
of 2011 of 2011
mustmust--
stock stock
LicensesLicenses
season pickup
Designed to
maximise space on
shelf
Mug in Cello Wrap
Designed to
promote at 2 for £4
Hot Hot
New New
licenselicense
Flower Shaped Tin With 30g Mallow plus 35g Dextrose Rolls
Great selling item in
High St at Christmas
2009
Novelty gift tin with
keepsake value
Designed to
maximise space on
shelf
Disney's fastest Disney's fastest
growing Girls growing Girls
BrandBrand
--
New movie release New movie release
August 2011 and August 2011 and
DVD for ChristmasDVD for Christmas
Carry Case TinsWith 64g (8x8g) Jam-Filled Mallow
Mini Keepsake Carry
Tin
Designed to
maximise space on
shelf
Great selling item in
High St at Christmas
2009
Novelty gift tin with
keepsake value
15 million Facebook fans15 million Facebook fans
--
Endless Product CategoriesEndless Product Categories
Gift MugWith 100g Milk Chocolate Bar
Competitively priced
for high consumer
appeal
Best selling mug 2009
was a children's brand
Available for early
season pickupTwilight: Most Twilight: Most
searchedsearched--for for
term on Google term on Google
22ndnd part of New part of New
series series –– Autumn Autumn
20112011
Designed to
maximise space on
shelf
term on Google term on Google
in 2010in 2010
--
Publishing Publishing
phenomenonphenomenon
Plastic Coin Banks
Back-Packswith 60g Jam-Filled Mallow
Strong reuse appeal
Hot selling Disney
licenses for boys
and girls
Continuing Continuing
successful 2010 successful 2010
Character license Character license
mixmixmixmix
TeePee PlushExclusive from Exclusive from
--
New Gift format for 2011New Gift format for 2011
--
Hottest Disney licensesHottest Disney licensesEat & Keep
with Confectionery and Soft Toy
WTP
Cars
Hottest Disney Hottest Disney
licenseslicenses