Identity Standards GuideBOMBARDIER

Identity1.0

2.0

TypographyLogo Breakdown

ColoursAlternative Logo

1.1

2.1

1.2

1.3

1.4

Dimensions

3.0 Restrictions

Stationery Dimensions

2.2 Safe Zone

Business Card2.1.12.1.22.1.3

LetterheadEnvelope

3.1 Size RestrictionsPrint3.1.1

3.1.23.1.3

WebPhone

3.2 Permitted Arrangement3.2 Restricted Arrangement

3.4 Other Brand Usage

Table of Contents

1.0 Identity

BOMBARDIER

The middle part of my logo, I combined the inclined trapezoid shape from the plane, which is usually seen at the tail of the planes, and so it should represent the plane part of my logo. Also, with the inclined trapezoid, I relatively put the lines, which represents the trains. It is the railroad that trains use to travel with to be able to transport. I also put 3 empty spaces within it to represent what sustainability means to them. They have their three pillars which are Excellence, People, and Environment. I thought that it is important to include this information because sustainability one of the biggest goals that Bombardier is trying to achieve. For the recreational vehicles, I represent them by giving a gestalt method of saying that my logo is round which will symbolize the wheel from the vehicles.

For the minor element of my logo, I added 10 small gears on the right side, because I like to achieve the industrial look and make it obvious that Bombardier is a company for industrial crafts. I put 10 of them to represent the UN Global Impact and they are abiding their principles. I incorporated this to show that they are not only manufacturing things that will only do good to themselves, but also for the society and the environment. On the left side of my logo, I put different weights of curved lines to show the shifting of the gears. I did this to show motion, and I did 3 parts to represent their three main crafts and in the middle with an extended line at the end to represent the recreational vehicle part and show that they are doing more than one recreational vehicles.

1.1 Logo Breakdown

1.2 Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Haettenschweiler The logo used Haettenschweiler (Regular) as its Typeface.

Haettenschweiler do not have any other font weights, so it may not be altered with any other similar types. The type is set in 12 pt as its minumun size with a kerning of 20pt.

The typeface in the logo cannot be retyped due to its fixed kerning and sizing. The logo is available in a standard electronic file that is downloadable in the website.

www.bombardier.com/logoandguidelines

1.3 Colours

Pantone 295 C

Pantone Process Black C

Pantone White

Pantone 295 C is used for the signature logo. If colours is not available black can be used in a plain white background and use white for a black background.

BOMBARDIER

BOMBARDIER

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In instances where you can only use one colour, use white for coloured background until 60% less of its original colour, and use black if the coloured background is 40% or less of its original colour.

If background is black and white, use white logo until black is 70% less of itsoriginal colour. Use black logo if black background is 60% or less of its original colour.

2.0 Dimensions

2.1 Stationery Dimensions

Business Card

BOMBARDIER

Pierre Beaudoin

1101 Parent Street Saint-Bruno, Québec Canada J3V 6E6

Tel.: +1 450 441-2020Fax: +1 450 441-1515

Email: pierre.beaudoin@bombardier.com

Chairman of the Board of Directors

Staff NameHaettenschweiler, 26 ptleading 40 pt

Position/ CredentialsFutura (Light), 7 pt

.03 in

Other InformationFutura (Light BT), 9 pt

.07 in

.08 in

.50 in

WordmarkImpact, 19 ptleading 20 pt

1.45 in2.39 in

1.45 in

.65 in

Note that design shown here is 30% smaller than the original size.

Colours:Back of the business card: Pantone 2965 C (background) Pantone White (Vector logo)Front of the business card: 10% of Pantone 2965 C (Vector logo)

Business card Actual size is 4.3 in x 2.3 in

2.1.1

Letterhead2.1.2

1101 Parent StreetSaint-Bruno, Québec

Canada J3V 6E6Tel.: +1 450 441-2020Fax: +1 450 441-1515

BOMBARDIER

Moving Forward Responsibly

1.80 in

1.50 in

.70 in

6.75 in

7.45 in

TaglineGill Sans MT (Bold Italic)18 pt

Note that design shown here is 50% smaller than the actual size.

Colors, Fonts, and Font Sizes for the information is the same as shown in the business card. Paragraph style is set to center.

Letterhead actual size is 8.5x11

2.1 Stationery Dimensions

2.1 Stationery Dimensions

Envelope2.1.3

BOMBARDIER1101 Parent Street Saint-Bruno, Québec Canada J3V 6E6

1.25 in

1.45 in

1.95 in

Note that the design shown here is 40% smaller than its original size.

Colours: Flap: Pantone 2965 C (background) 50% of Pantone 2965 C (Vector colour)Body: 10% of Pantone 2965 C (Vector colour)

The logo, font, and font size of the information area is the same as the letterhead and business card

2.2 Safe Zone

Bombardier’s Logo should be given at least the size ofHaettenschweiler’s letter B in 42 pt for its safe zone dimension.This must be followed at all times for legibility purposes.

Safe ZoneUse Haettenschweiler B to

measuer the safe zone areas

BOMBARDIER

3.0 Restrictions

The logo and the wordmark must exactly have .57 in space between, and the original size and downloadable size of the logo is 5.30 inches in height and 7.10 in width.

For Print the minimun size of the logo will have 16 pt wordmark,1.10 inches width, and .85 inches height.

BOMBARDIER.57 in

5.30 in

7.10 in

3.1 Size Restrictions

PRINT3.1.1

Web3.1.2

3.1 Size Restrictions

BOMBARDIER

1.0 in

1.40 in

The logo and the wordmark must exactly have .57 in space between,and the original size and downloadable size of the logo is 5.30 inches in height and 7.10 in width.

For Web the minimun size of the logo will have 20 pt wordmark,1.40 inches width, and one inch in height.

3.1

Phone3.1.3

Size Restrictions

BOMBARDIER

.65 in

.90 in

The logo and the wordmark must exactly have .57 in space between, and the original size and downloadable size of the logo is 5.30 inches in height and 7.10 in width.

For Print the minimun size of the logo will have 12 pt wordmark,.90 inches width, and .65 inches height.

To get correct formats of the logo go to:www.bomardier.com/logosandguidelines.com

3.2 Permitted Arrangements

BOMBARDIER BOMBARDIER

BOMBARDIER

For vertical designs, the original logo can be used. If design is flush rightor left, you can align the logo and the wordmark in a fluhed right mannerIf any other ways, you can use align the logo and the wordmarkhorizontally to fit into the design.

If altering the postion of the logo, make sure to keep the .57 inches clearspace of the logo and the wordmark. Also, be familiar with the safe zones ofthe logo use. If cannot be done properly, download logos from the website.

BOMBARDIER

Permitted LogoColors

Pantone 2965 C

Pantone 423 C

Pantone Process Black C

Pantone White

If for some reasons, the original color of the logo cannot be used, followspecific restrictions for colored and b/w backgrounds.

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BOMBARDIER

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For colored background, make sure rules such as, 60% less of originalcolor, use black and white, are followed.

3.2 Permitted Arrangements

3.3 Restricted Arrangements

BOMBARDIERBOMBARDIER

* Do not rotate the logo * Do not change the position of logo unless permitted

* Do not stretch the logo * Do not distort the logo

BOMBARDIERBOMBARDIER

LEGENDDescription of Restrictions

BOMBARDIER

* Do not put type vertically

BOMBARDIER

* Do not put type and logo vertically

BOMBARDIER BOMBARDIER

BOMBARDIER BOMBARDIER

BOMBARDIER BOMBARDIER

* Do not put black logo on a 70% or more saturated colored background and white on a 60% or less saturated colored background

* Do not remove the gradience from the middle part of the logo

* Do not alter the colors of the logo, only follow the permitted colorschemes. See permitted arrangement for details

3.3 Restricted Arrangements

3.4 Other Brand Usages

3.4 Other Brand Usages