bombard them & they will come a multi-pronged approach to information literacy
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Bombard Them & They Will Come A multi-pronged approach to information literacy. Lee Pasackow Loex 2010 May 1, 2010. Agenda. Intro to Emory Evolution of the multi-pronged approach Keys to success & challenges Q&A. Emory University. Private university, 13K FTE - PowerPoint PPT PresentationTRANSCRIPT
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Bombard Them & They Will ComeA multi-pronged approach to information literacy
Lee PasackowLoex 2010May 1, 2010
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Agenda• Intro to Emory• Evolution of the multi-pronged approach• Keys to success & challenges• Q&A
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Emory University• Private university, 13K FTE• 5 business librarians * 1500 business
students * 4 programs• Librarians liaison with student
communities & academic areas• Undergraduate ranked #7 – BusinessWeek
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Determine nature of information needed
Access information efficiently
Apply information to a specific issue
Evaluate information critically
Information Competency
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Business Essentials• Series of classes to sharpen BBA
research skills• Motivation: Complete group projects
efficiently• Certification looks good on resume• Class credit increased attendance
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6:60- 6 databases in 60 minutes Monday, Jan. 25
Bloomberg – service for investment professionals Tuesday, Feb. 2
Competitive Intelligence Tuesday, Feb. 9
Factiva – the Business Google Thursday, Feb. 11
Wall St. Analysis – SEC Filings Tuesday, Feb. 16
Marketing: Locate Your Target Market Thursday, Feb. 18
SimplyMap – create thematic maps using business & marketing data
Monday, Feb. 22
Market Your Product Internationally Friday, Feb. 26
Business Source Complete- precision article searching
Tuesday, March 16
Turbo Charge Your Career Research Thursday, March 18
Wall St. Analyst Reports & more Friday, March 19
Advanced Google Saturday, March 27
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Student Quote“I had to go to 3 to get extra credit, but I
ended up going to 5…they are really good classes…not a waste of time”
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Keys to Success• Reinvent content• Extensive marketing• Dedicated instructors• Continuous evaluation
Challenges• Assessment to measure
student progress• Perfecting teaching skills• Integration into curriculum• Engaging more students
Business Essentials
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Keys to Success• Reinvent content• Extensive marketing• Dedicated instructors• Continuous evaluation
Challenges• Assessment to measure
student progress• Perfecting teaching skills• Integration into curriculum• Engaging more students
Business Essentials
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Business Essentials
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Feedback Form
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Feedback tied to Learning Outcome
• Interpret this search statement - what does it mean in plain English? (fedex and ups) and (atleast3 compet* or atleast3 rival*) and wc>500
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Keys to Success• Reinvent content• Extensive marketing• Dedicated instructors• Continuous evaluation
Challenges• Assessment to measure
student progress• Perfecting teaching skills• Integration into curriculum• Engaging more students
Business Essentials
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“We must focus on the student as a whole individual. This requires time and energy focused on addressing their needs beyond the time we see them during instruction sessions.”
Mary Francis, Dakota State University
Fulfillment of a higher order: Placing information literacy within Maslow’s hierarchy of needs. C&RL News, (2010, March).
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Faculty
Business Essentials
Club Activities
Candy Bowl
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Bombarding Them
Dunk Tank for Fundraiser Sponsor Jeopardy Case Competitions
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Jeopardy
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Case Competitions
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Interactive Exercise• Delta is contemplating partnering with
Starbucks to sell special blend coffees on U.S. flights
• What kinds of information would you need to determine the profitability of this venture?
• Where would you find the information?
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“The single most effective way to increase library use is for faculty to create assignments that require thoughtful use of library resources.”
Patricia Senn Breivik, Dean San Jose State University
(2005, March /April) 21st Century Learning and Information Literacy, Change
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Assignment
In-class presentatio
n
Engage throughout semester
Grading
Feedback
Faculty Collaboration
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Part of the Team
Before• Edit project
guidelines• Survey level of
research skills• Database tutorial
podcast
During• In-class session• Consultations• Train Teaching
Assistants• Grade first
deliverable
After• Observe
presentations• Research
Reflection
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Research Reflection
“ …it takes time & willingness to learn to become good business researchers. Our previous research skills needed much improvement. However through this project, we were able to become better business researchers through asking questions, attending business research workshops, and practicing what we learned in the project. “ BBA08
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Turkey
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Challenges• Changing nature of the classroom due to
new technologies• Research component not integrated into
core classes• Recognition by faculty and administration
that Information Competency is an essential skill
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Conclusion“Effective influencers drive change by
relying on several different sources of influence strategies at the same time.”
Joseph Grenny, et al
How to Have Influence. MIT Sloan Management Review, Fall 2008