bolo2010 wong
DESCRIPTION
Hitting the youth demographic where they are. A focused approach to multiple social platformsTRANSCRIPT
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We’re young. And we know you’re coming for us.
Presented by Brian Wong, founder & CEO, Kiip, at BOLO 2010 http://www.brianwong.me
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7things
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A bit about me
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© 2010 Digg Inc. All rights reserved.
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7things
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Help us accomplish something great1
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“Social media is the new Superbowl”
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VisionVision
BrandBrandRetention overlap
The “Great” Model
Market
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Be cooler than our parents2
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FAIL.
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Show us possibilities3
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Organic interactivity, not contrived4
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The Needs Ecosystem of Youth
Social ApprovalSocial Approval
Constant ConnectivityConstant Connectivity
Perception of ChoicePerception of Choice
Social Connectivity
““Idol” MentalityIdol” Mentality
Innate/Intrinsic Alignment
Contextual SharingContextual Sharing
CompatibilityCompatibility
Cross-platformCross-platform
Celebrity AlignmentCelebrity Alignment
Statement Statement AlignmentAlignment
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MPL
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Keep it fresh5
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It takes some work
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6Statistics are boogers
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Measuring Youth
BehaviourBehaviour
Numerical AgeNumerical Age
Network PresenceNetwork Presence
Growth PotentialGrowth Potential
Brand AffinityBrand Affinity
“Youth” is a misnomer7
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© 2010 Digg Inc. All rights reserved.
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© 2010 Digg Inc. All rights reserved.
Aren’t we all?
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1 Help us accomplish something great
2 Be cooler than our parents
3 Show us possibilities, not just pretty
pictures
4 We prefer organic interactivity
5 Keep it fresh; blow us away
6 Statistics are boogers
7 We’re all young
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A generation of innovators.