bolo2010 bartlett
DESCRIPTION
The little screen that could. Mobile marketing do's and don't's from experts who have been there.TRANSCRIPT
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BOLO 2010
Mobile Marketing Do’s & Don’ts
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Smartphone vs. Household Internet
Source: google
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Internet Traffic
Source: IDC
Year 2013
50% Mobile
50% PC
50% of Web traffic will come through mobile
devices in 3 years
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Hardware Market Share
http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
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Consumption Market Share
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Brands Need Help
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So do Agencies
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Sitewire
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User Agent Detection - Bad
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User Agent Detection - Good
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URL Structure - Bad
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URL Structure - Good
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Minding the Side Door - Bad
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Minding the Side Door- Good
?
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Paid Search + Mobile - Bad
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Paid Search + Mobile - Good
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Mobile Display - Bad
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Mobile Display - Good
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Bad
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Mobile Commerce - Good
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Mobile Commerce - Good
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Mobile Commerce - Good
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Mobile Commerce - Good
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Mobile Commerce - Good
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Mobile Commerce - Good
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Mobile Commerce - Good
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Promote Your App
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Integrate Social
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Sean BartlettDirector of Mobile Strategy
[email protected]@sean_bartlett
http://www.sitewire.com/blog/category/mobile/