SEARCH!

Flickr Photo Credit Lars Plougmann

MODERATOR: JAY BERKOWITZ WWW.TENGOLDENRULES.COM

Ten Golden Rules Developed the Curriculum for the University of San Francisco Internet Masters Certificate

Moderator: Jay BerkowitzTenGoldenRules.com

Jeff Klein, Webmaster, NCCI

Kathryn Parsons DamagedCars.com

Joe Laratro Tandem Interactive

SEARCH ENGINE MARKETING

SEARCH!

Flickr Photo Credit Lars Plougmann

• What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today.

• Search Engine Optimization (SEO) and Local SEO (Jeff)

• Pay Per Click (PPC) and Analytics (Joe)• Search Marketing Strategies on a Small Budget

(Kathryn)

130 BILLION SEARCHES!

YOUTUBE #2 SEARCH ENGINE

AMAZON, YELP, ROTTEN TOMATOES

GOOGLE PAY PER CLICK

SEO = SEARCH ENGINE OPTIMIZATION‘NATURAL’ OR ‘ORGANIC’

ANALYTICS

• Jeff Klein is a 13 year veteran of IM‐• Since 2002 Webmaster for the National Council

on Compensation Insurance (NCCI)• In 1998 Mr. Klein founded Power Play Markating

with clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com)

• Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami

• 12 Years of Pure SEO / SEM• Yahoo Strategic Provider Program, MSN Search

Council, Microsoft Certified Trainer• WebmasterWorld’s Pubcon Advisory Board • University of San Francisco’s Online Marketing

Master’s Certificate Program Instructor• Former President of SFIMA

• Ten Golden Rules first employee• Director of Marketing DamagedCars.com• In-House Internet marketer, SEO/PPC, 10+ years.• Besides being an internet marketer, also a personal

finance counselor. • Money saving tips today to help your business.