bob mansfield bio vanishes from apple executive leadership page _ apple - cnet news.pdf

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7/29/13 Bob Mansfield bio vanishes from Apple executive leadership page | Apple - CNET News

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CNET News

Bob Mansfield bio vanishes from

Apple executive leadership pageExecutive was at the center of a shakeup that began with hisannounced retirement and ultimately led to a promotion. Apple

says Mansfield will remain at Apple working on special projects

reporting to Tim Cook.

bySteven Musil | July 28, 2013 5:29 PM PDT
http://www.cnet.com/profile/stevenmusil/


2/12



Apple's Bob Mansfield.

(Credit: Apple)

Bob Mansfield, the Apple executive at the center of a mysterious executive shakeup last

year, has disappeared from the company's executive leadership page.

The Apple technology chief's bio vanished from the page

[http://www.apple.com/pr/bios/]in the past 24 hours, according to MacRumors[http://www.macrumors.com/2013/07/28/apple-senior-vice-president-

bob-mansfield- removed-from-leadership-webpage/] , which first reported on

the development. However, a version of his page retrieved a week ago is still accessible

on Google's Web cache [http://webcache.googleusercontent.com/search?

q=cache:CJ5aWzCDtOIJ:www.apple.com/pr/bios/bob-mansfield.html ] .

Mansfield, who was formerly Apple's senior v ice president of hardware engineering,

announced his intention to retire [http://www.cnet.com/8301-13579_3-

57463313-37/apples-senior-hardware-chief-bob-mansfield-to-retire/] inJune 2012, and the company announced he would be replaced by Dan Riccio, Apple's
http://news.cnet.com/8301-13579_3-57463313-37/apples-senior-hardware-chief-bob-mansfield-to-retire/http://webcache.googleusercontent.com/search?q=cache:CJ5aWzCDtOIJ:www.apple.com/pr/bios/bob-mansfield.htmlhttp://www.macrumors.com/2013/07/28/apple-senior-vice-president-bob-mansfield-removed-from-leadership-webpage/http://www.apple.com/pr/bios/


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vice president ofiPad [http://reviews.cnet.com/ipad/] hardware engineering.

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That decision was soon overturned [http://www.cnet.com/8301-13579_3-

57501223-37/did-tim-cook-make-bob-mansfield-an-offer-he-couldnt-

refuse/] as part of a change-up in Apple's top ranks that left him as an adviser to CEO

Tim Cook on "future products." Two months later,Apple changed his role once

again [http://www.cnet.com/8301-13579_3-57542219-37/apple-

reshuffles-top-brass-ios-chief-to-leave-in-2013/] , putting him charge of the

company's technologies group.

Apple never commented publicly on the ev ent, but the selection of Riccio as Mansfield's

replacement apparently did not sit well with company's some of the company's top

employees, who went to Cook to protest the choice, according to Bloomberg

Businessweek [http://www.businessweek.com/articles/2012-10-

03/mapping-a-path-out-of-steve-jobs-shadow#p2] . After several senior

members on Mansfield's team voiced concern that Riccio was prepared for the job, Cook

reportedly approached Mansfield and offered him a pay package worth $2 million a

month to stay with the company.

Aleaked company-wide e-mail [http://9to5mac.com/2012/1 0/29/tim-

cook-emails-employees-thanks-scott-forstall-says-bob-mansfield-to-stay-on-for-two-years/] from Cook last October noted that Mansfield would be staying on

Rights group alleges worker abuse at Apple partner Pegatron

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Now that we have Chromecast, is it time for 'Xbox TV?'

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Will Nexus 7 beat iPad Mini by out-cooling it?

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http://news.cnet.com/8301-17852_3-57595851-71/will-nexus-7-beat-ipad-mini-by-out-cooling-it/http://news.cnet.com/8301-33620_3-57595815-278/now-that-we-have-chromecast-is-it-time-for-xbox-tv/http://news.cnet.com/8301-13579_3-57595886-37/rights-group-alleges-worker-abuse-at-apple-partner-pegatron/http://9to5mac.com/2012/10/29/tim-cook-emails-employees-thanks-scott-forstall-says-bob-mansfield-to-stay-on-for-two-years/http://www.businessweek.com/articles/2012-10-03/mapping-a-path-out-of-steve-jobs-shadow#p2http://news.cnet.com/8301-13579_3-57542219-37/apple-reshuffles-top-brass-ios-chief-to-leave-in-2013/http://news.cnet.com/8301-13579_3-57501223-37/did-tim-cook-make-bob-mansfield-an-offer-he-couldnt-refuse/http://reviews.cnet.com/ipad/


4/12



with Apple for another two years. A month later, Mansfield, who joined Apple when the

company acquired Raycer Graphics in 1999, sold 35,000 shares of Apple stock, worth

just over $20.37 million, leaving him with about 30,000 shares.

CNET has contacted Apple for comment and will update this report when we learn

more.

Updated at 8 p.m. PTAn Apple spokesperson toldReuters[http://twitter.com/poornimagupta/status/361676821571448833]that

Mansfield has been removed from the executive team but remains employed by the

company on special projects.

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[http://www.cnet.com/profile/stevenmusil/]

About Steven Musil [http://www.cnet.com/profile/stevenmusil/]

Stev en Musil is the night news editor at CNET News. Before joining CNET News in

2000, Steven spent 10 years at v arious Bay Area newspapers. E-mail Steven[mailto:[email protected]].

[http://plus.google.com/111575668479044656314/]

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Economy/2012/11/06/id/462985?PROMO_CODE=103FC-1]
http://www.takepart.com/actions/know-what-youre-feeding-your-family-tell-congress-ge-food-needs-be-labeledhttp://www.takepart.com/actions/know-what-youre-feeding-your-family-tell-congress-ge-food-needs-be-labeledhttp://www.moneynews.com/Archives/Trump-Aftershock-American-Economy/2012/11/06/id/462985?PROMO_CODE=103FC-1http://news.cnet.com/8301-13579_3-57595118-37/apples-2013-q3-by-the-numbers-31.2-million-iphones-and-14.6-ipads-sold/http://www.takepart.com/actions/know-what-youre-feeding-your-family-tell-congress-ge-food-needs-be-labeled


6/12



about th ese links

[]

Member Comments

Genetically Engineered Food Needs to Be Labeled! Tell Congress to Pass the Right-to-Know Act

Take Part

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Lusitron [http://www.cnet.com/profile/Lusitron]

He's too fat.

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7/12



2 hours ago

2 hours ago

3 hours ago

/ like []reply []

wolf7052 [http://www.cnet.com/profile/wolf7052]

most the companies I've been at 'special projects' was code for purgatory.

/ like []reply []

HelloNewWorld [http://www.cnet.com/profile/HelloNewWorld]

What about Bob ?

/ like []reply []

whattaguy62 [http://www.cnet.com/profile/whattaguy62]

Wonder if "special projects" he is now consulting on refers to iWatch?

/like []reply []
http://www.cnet.com/profile/whattaguy62http://www.cnet.com/profile/HelloNewWorldhttp://www.cnet.com/profile/wolf7052


8/12



4 hours ago

5 hours ago

bigdon199 [http://www.cnet.com/profile/bigdon199]

what I find curious is - who sits there visiting sites looking for an executive's bio to disappear?

/ 2like []reply []

4 hours ago

Stevvvv [http://www.cnet.com/profile/Stevvvv]

@bigdon199 [http://www.cnet.com/profile/bigdon199] I think they just have scripts that

check changes on major sites and companies.

/ like []reply []

4 hours ago

bigdon199 [http://www.cnet.com/profile/bigdon199]

@Stevvvv [http://www.cnet.com/profile/Stevvvv] @bigdon199[http://www.cnet.com/profile/bigdon199] makes sense.

/ like []reply []

itobserver [http://www.cnet.com/profile/itobserver]
http://www.cnet.com/profile/itobserverhttp://www.cnet.com/profile/bigdon199http://www.cnet.com/profile/Stevvvvhttp://www.cnet.com/profile/bigdon199http://www.cnet.com/profile/bigdon199http://www.cnet.com/profile/Stevvvvhttp://www.cnet.com/profile/bigdon199


9/12



5 hours ago

5 hours ago

5 hours ago

So we know who is really important to Apple. LOL

/ like []reply []

theyayarealiving [http://www.cnet.com/profile/theyayarealiving]

He vanished like iPhone 4 prototype in a bar.

/ like []reply []

ikramerica--2008 [http://www.cnet.com/profile/ikramerica--2008]

Shnikeys!!!

/ like []reply []

Lowlyffe [http://www.cnet.com/profile/Lowlyffe/]

I'll do anything for love, but I won't do that!
http://www.cnet.com/profile/Lowlyffe/http://www.cnet.com/profile/ikramerica--2008http://www.cnet.com/profile/theyayarealiving


10/12



5 hours ago

/ like []reply []

GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan]

Future endeavored

/ 2like []reply []

5 hours ago

TheeWallaby [http://www.cnet.com/profile/TheeWallaby]

@GaelicSoxFan [http://www.cnet.com/profile/GaelicSoxFan] I love how pro wrestling

seeps into other aspects of our culture, almost without notice. Well done, good sir, well done.

/ 1like []reply []

5 hours ago


I couldn't help myself.

Wonder if Apple.com has an "Alumni" section? If so, Bob will be joining Jobs, Woz, Markkula,

Sculley & Forstall.
http://www.cnet.com/profile/GaelicSoxFanhttp://www.cnet.com/profile/GaelicSoxFanhttp://www.cnet.com/profile/TheeWallabyhttp://www.cnet.com/profile/GaelicSoxFan


11/12



5 hours ago

5 hours ago

/ like []reply []


If you play MVP Baseball 2005 (still the best baseball video game ever IMO) with the crowd

noise on, you can hear a woman say "lay the smack down".

/ like []reply []

owenwg [http://www.cnet.com/profile/owenwg]

Every time I see that creepy, greasy looking meatball I get the feeling he should be on a

Government watch list.

/ 1like []reply []

5 hours ago

als [http://www.cnet.com/profile/als]

@owenwg [http://www.cnet.com/profile/owenwg] he should have played Curley in the last

Three Stooges movie
http://www.cnet.com/profile/owenwghttp://www.cnet.com/profile/alshttp://www.cnet.com/profile/owenwghttp://www.cnet.com/profile/GaelicSoxFan


12/12

bob mansfield bio vanishes from apple executive leadership page _ apple - cnet news.pdf

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