Bob HaleHouston Association of REALTORS®

President & CEO

PRSA Houston

“Selling Real Estate and REALTORS® Through Effective Communications”

• HAR is the largest individual dues-paying membership association in Houston with about 25,000 residential and commercial members.

• It is also the second largest local REALTOR® association in the country, behind the recently-merged Miami Association of REALTORS®.

• Its Web site, HAR.com, generates an average of about 1.5 billion hits from more than 1.2 million unique visitors every month.

• It is the only Web site that is local in scope that regularly ranks among the top 25 real estate Web sites in the country.

What is HAR?

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Front page of Comcast.net

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More Communications…

Localized Data

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Aren’t you glad to be in Houston?

HAR Newsroom

HARTV on YouTube

HAR Consumer Knowledge Series

HAR on Facebook

Social Media

HAR Billboards

Print Advertising

Online Advertising

Real Estate

40 MILLION EYES…EVERY MONTH!

HAR Member Tools

HAR Auto-Tweets Listings

Print Magazine

Online Magazine

The Personal Touch: Adopt a REALTOR® Program

Client Experience Rating

54%

81% Will Benefit

From Expedia to Zillow to Ratings of Doctors, Travel, Companies & Attorneys

More Than 5,000+ Agents have Surveyed ClientsTotal Surveys Sent to Clients 54,000+ (49% Completed)

• Rate REALTOR®

• Rate Lender• Rate Home Inspector• Rate Attorney• Other Service Providers• Rate Your Experience!

What Do the Members Think?

Bob HaleHouston Association of REALTORS®

President & CEO

PRSA Houston

Thank you!

Presentation Available for Download at www.slideshare.net/HARMembers