se

stsd asedetwedodedegic plan, impro

ed

ego

dow

ede s

the focus on B& 0s core competence of unique design. This case exploi es the sustainability of ltte new strafepy

in a technologydriven market with major competitors technology s fardards of the market.

Technological transition in the market frr conser efectrenir s

which develop their own technology, cften dictating the

New management in B&0

This case was pr epured Ly Thomas Gullev Lo 1g h i a nd Ft unk Bi urJt KristerJsen, Associate Professors at the Univer city of Southern Denmark. It is intended as a basis for class discussion and not as an illustration of good or ba d p ractice. O Thomas Gu Slav Long hi and Frank Brandt Kristensen 2010. Not to be repr od uced or quoted without permission.

70 SUSTAINING THE NAGS AT BAN9 S OLUFSEN

Shop-inShips.4 Adjust the cost structure in accordance with mar1et

Changes in product development

Narket segment for TV and video systems

Figure 1 BeoVision 1

Thank you for using www.freepdfconvert.com service!

Only two pages are converted. Please Sign Up to convert all pages. https://www.freepdfconvert.com/membership