bnn @ immovator cross media cafe
TRANSCRIPT
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“Nothing we design or make ever really works. We can say what it ought to do, but that it never does. Everything we design and make is an improvisation, a lash-up, something inept and provisional"- David Pye (1914 – 1993)
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Jesse Burkunk.twitter.com/jburkunk
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ALLEMAAL ONLINE
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‘TV’ kijken
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Wat in de **** is TV?
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SCHERM
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VS
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VS
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Game.of.Thrones.S03.E04.ProperHDTV.x264-EVOLVE.mp4
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ONZICHTBARE CONCURRENTIE
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KIJKCIJFER?
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SCHERMTIJD!
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““Nobody likes being sold to. Nobody likes being sold to. But we all love a good story”But we all love a good story”
Dave KerpenDave Kerpen
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400.000 viewsVOOR uitzending
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300.000 kijkers200.000 terugkijkers
70.000 downloads15-30.000 per dag actief32.000 facebook fans
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ÜBERFAN
BETROKKEN KIJKER
KIJKER
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Het Nieuwe Spuiten en Slikken
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Het Nieuwe 3 op Reis
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Wat wij leerden:- vroeg online aanwezig
- eigen merk is vaak niet de ingang
- niet blind ontwikkelingen volgen
- laat ruimte voor nieuwe inzichten
- behoefte van de kijker voorop
- social als meetinstrument en kanaal
- bedien verschillende doelgroepen
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2014
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12 jonge mensen9 bedrijven1 pand
Elke dag om 19:30 op TV
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distributiesamenvattingterugkijkenvooruitkijkenfragmenten
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social event
conversatie stimulerenactieve rol acteurs op social
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verdiepingextra verhaallijn / karakterstimuleren fancultuuralle social platformenbehind the scenes
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het komt op 1 ding neer...
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TIJDLIJNEN DOMINEREN
#altijdtrending
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tweet me!@jburkunk