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Download BMW UK VolkswagenUK Audi UK Hyundai UK   report for: BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Benz Cars UK JaguarUK Ford UK Kia Motors UK Period: 01 AUG. 2017 - 31 AUG. 2017

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  • Competitive report for:

    BMW UK

    VolkswagenUK

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia Motors UK

    Period: 01 AUG. 2017 - 31 AUG. 2017

  • Period: 01 AUG. 2017 31 AUG. 2017

    Table of contents

    Key Performance Indicators 3

    Fans change 1/2 4

    Fans change 2/2 5

    People Talking About This 6

    Active users 7

    Engagement Rate 8

    Social Interaction Index 9

    Interactions 1/3 10

    Interactions 2/3 11

    Interactions 3/3 12

    Reactions 13

    Page administrator activity 14

    Page administrator activity - posts 15

    Page administrator activity - comments 16

    Page administrator activity - reactions 17

    Map of interactions with pages posts 18

    Interactions - users activity 19

    Page posts performance 20

    Page posts performance - days 21

    Page posts performance - hours 22

    Page posts performance - percentage 23

    Top 4 page posts 24

    Top 4 page posts 25

    Top 4 page posts 26

    Top 4 page posts 27

    Top 4 page posts 28

    Top 4 page posts 29

    Top 4 page posts 30

    Top 4 page posts 31

    Top 10 fan posts 32

    Top 10 fan posts 33

    Top 10 fan posts 34

    2

  • Period: 01 AUG. 2017 31 AUG. 2017

    Key Performance IndicatorsPercentage values illustrate changes compared to previous period (from 01 Jul. 2017 to 31 Jul. 2017).1

    BMW UK

    VolkswagenUK

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia Motors UK

    Fans Active users Page posts Reactions topage posts

    Fan comments Shares Fan posts Response rate3 Response time4

    + 0.33%

    790.7k0.00%

    00.00%

    00.00%

    00.00%

    00.00%

    00.00%

    00.00%

    0.000.00%

    -

    - 0.14%

    574.0k+ 61.4%

    22 467+ 58.3%

    19+ 100.8%

    34 058+ 109.6%

    7 287+ 112.7%

    3 131- 47.9%

    74+ 24.1%

    32.40+ 25.8%

    10h 20' 41"

    + 0.22%

    868.6k- 52.4%

    9 026- 37.5%

    5- 50.5%

    10 819- 49.0%

    1 844- 80.4%

    558+ 4.44%

    94+ 13.1%

    55.30+ 47.3%

    5h 14' 49"

    + 1.00%

    171.5k0.00%

    0- 12.5%

    7+ 27.2%

    1 902- 27.5%

    272+ 111.4%

    408- 17.2%

    24- 6.12%

    58.30+ 40.6%

    1d 0h 25' 42"

    + 0.76%

    577.2k0.00%

    0- 90.0%

    4- 99.1%

    602- 87.4%

    158- 98.6%

    35- 37.5%

    25+ 8.24%

    92.00- 50.0%

    2h 26' 26"

    - 0.76%

    356.1k0.00%

    0- 86.4%

    3- 83.7%

    6 336- 77.1%

    965- 91.9%

    520- 40.9%

    13+ 238.5%

    30.80- 64.7%

    23h 10' 2"

    + 0.91%

    341.0k0.00%

    0- 40.7%

    16+ 12.6%

    31 124- 59.0%

    1 211+ 35.9%

    3 4610.00%

    00.00%

    0.000.00%

    -

    + 0.80%

    105.2k0.00%

    0+ 66.7%

    25+ 0.32%

    1 869+ 474.2%

    379+ 173.7%

    4900.00%

    00.00%

    0.000.00%

    -

    3

  • Period: 01 AUG. 2017 31 AUG. 2017

    Fans change 1/2Percentage values illustrate changes compared to previous period (from 01 Jul. 2017 to 31 Jul. 2017).1

    BMW UK

    VolkswagenUK

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia Motors UK

    Fans01 Aug. 2017 31 Aug. 2017

    New fans

    788.1k 790.7k- 57.5%

    2 601

    574.8k 574.0k- 121.7%

    - 797

    866.7k 868.6k- 96.3%

    1 902

    169.8k 171.5k+ 724.2%

    1 706

    572.8k 577.2k- 61.2%

    4 344

    358.8k 356.1k- 165.0%

    - 2 716

    338.0k 341.0k- 56.0%

    3 065

    104.4k 105.2k+ 255.6%

    832

    4

  • Period: 01 AUG. 2017 31 AUG. 2017

    Fans change 2/2Percentage values illustrate changes compared to previous period (from 01 Jul. 2017 to 31 Jul. 2017).1

    Fans

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Be JaguarUK Ford UK Kia Motors 01 Aug 08 Aug 15 Aug 22 Aug 29 Aug0

    250K

    500K

    750K

    1M

    Fans change

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Be JaguarUK Ford UK Kia Motors 01 Aug 08 Aug 15 Aug 22 Aug 29 Aug

    -2.4K

    -1.6K

    -800

    0

    800

    5

  • Period: 01 AUG. 2017 31 AUG. 2017

    People Talking About ThisThe number of people sharing stories about the page (PTAT = 'People Talking About This').These stories include reactions to the page, posting to the page's wall, reacting,commenting on or sharing one of the page posts, answering a question the page posted,RSVPing to one of the page events, mentioning the page, phototagging it or checking in.

    PTAT 28 days

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Benz Cars JaguarUK Ford UK Kia Motors UK

    01 Aug 08 Aug 15 Aug 22 Aug 29 Aug0

    25K

    50K

    75K

    100K

    BMW UK

    Volkswagen

    Audi UK

    Hyundai UK

    Mercedes-Benz CarsUK

    JaguarUK

    Ford UK

    Kia MotorsUK

    PTAT average valueDaily 7 days 28 days

    0.00%

    00.00%

    00.00%

    0

    + 90.0%

    1 851+ 71.5%

    11 748- 13.0%

    31 978

    - 54.8%

    598- 53.0%

    4 325- 23.3%

    22 247

    + 309.4%

    633+ 316.1%

    3 855+ 207.3%

    10 479

    - 73.5%

    1 011- 73.9%

    6 604- 31.3%

    50 710

    - 78.4%

    538- 79.6%

    4 083- 64.9%

    25 648

    - 21.4%

    2 199- 39.5%

    13 564- 51.5%

    49 155

    + 167.4%

    206+ 95.3%

    1 214- 29.9%

    2 459

    6

  • Period: 01 AUG. 2017 31 AUG. 2017

    Active usersThe number of people who react, commented, posted on the page or mentioned it on theirown walls. This number includes fans and non-fans. (from 01 Jul. 2017 to 31 Jul. 2017).1

    Active users

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Benz Cars JaguarUK Ford UK Kia Motors UK

    01 Aug 08 Aug 15 Aug 22 Aug 29 Aug0

    2K

    4K

    6K

    8K

    BMW UK

    Volkswagen

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia MotorsUK

    Active usersAs percentage offans

    0.00%

    00.00%

    0.00%

    + 61.4%

    22 467+ 61.6%

    3.91%

    - 52.4%

    9 026- 52.5%

    1.04%

    0.00%

    00.00%

    0.00%

    0.00%

    00.00%

    0.00%

    0.00%

    00.00%

    0.00%

    0.00%

    00.00%

    0.00%

    0.00%

    00.00%

    0.00%

    7

  • Period: 01 AUG. 2017 31 AUG. 2017

    Engagement RateEngagement Rate illustrates how engaging the page's content is. it is calculated as thenumber of interactions to each post (reactions, comments and shares) divided by thenumber of fans on a given day.

    Engagement Rate ER 6

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Benz Cars JaguarUK Ford UK Kia Motors UK

    01 Aug 08 Aug 15 Aug 22 Aug 29 Aug0

    1

    2

    3

    4

    BMW UK

    Volkswagen

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia MotorsUK

    ERavg. value

    6

    Maximum value

    0.00%

    0.00001 Aug. 2017

    0.000

    + 99.4%

    0.24822 Aug. 2017

    1.442

    - 55.6%

    0.04924 Aug. 2017

    0.238

    + 21.9%

    0.04902 Aug. 2017

    0.883

    - 99.1%

    0.00430 Aug. 2017

    0.046

    - 84.3%

    0.07010 Aug. 2017

    1.260

    + 5.37%

    0.33911 Aug. 2017

    3.427

    + 29.7%

    0.08521 Aug. 2017

    0.673

    8

  • Period: 01 AUG. 2017 31 AUG. 2017

    Social Interaction IndexSocial Interaction Index illustrates how strongly facebook users engage with your page. Itconsiders posts, comments, reactions and shares published by others on your page as wellas mentions of your page in other people's and pages posts. sii is fan base neutral, whichallows to directly compare engagement with pages of different sizes.

    Social Interaction Index SII 5

    BMW UK VolkswagenUK Audi UK Hyundai UK Mercedes-Benz Cars JaguarUK Ford UK Kia Motors UK

    01 Aug 08 Aug 15 Aug 22 Aug 29 Aug0

    200

    400

    600

    800

    BMW UK

    Volkswagen

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia MotorsUK

    SIIavg. value

    5

    Maximum value

    0.00%

    0.00001 Aug. 2017

    0.000

    + 106.6%

    98.48122 Aug. 2017

    480.31

    - 63.8%

    22.60124 Aug. 2017

    133.91

    + 46.5%

    10.15302 Aug. 2017

    185.77

    - 98.5%

    1.63230 Aug. 2017

    17.198

    - 87.3%

    18.33810 Aug. 2017

    320.24

    + 10.2%

    87.99011 Aug. 2017

    674.78

    + 101.8%

    13.30121 Aug. 2017

    67.275

    9

  • Period: 01 AUG. 2017 31 AUG. 2017

    Interactions 1/3The number of interactions created by fans - posts to page and mentions of the page,comments, reactions and shares of page posts as well as posts to page and mentions.Percentage values illustrate changes compared to previous period (from 01 Jul. 2017 to 31 Jul. 2017).1

    BMW UK

    VolkswagenUK

    Audi UK

    Hyundai UK

    Mercedes-Benz Cars UK

    JaguarUK

    Ford UK

    Kia Motors UK

    CommentsShare

    ReactionsShare

    SharesShare

    Fanposts Share

    Pagementions Share

    Total

    0.00%

    0 0.00%0.00%

    0 0.00%0.00%

    0 0.00%0.00%

    0 0.00%0.00%

    0 0.00%0.00%

    0

    + 109.6%

    7 287 16.36%+ 100.8%

    34 058 76.45%+ 112.7%

    3 131 7.03%- 47.9%

    74 0.17%0.00%

    1 0.00%+ 102.0%

    44 551

    - 49.0%

    1 844 13.85%- 50.5%

    10 819 81.25%- 80.4%

    558 4.19%+ 4.44%

    94 0.71%0.00%

    0 0.00%- 53.1%

    13 315

    - 27.5%

    272 10.44%+ 27.2%

    1 902 72.99%+ 111.4%

    408 15.66%- 17.2%

    24 0.92%0.00%

    0 0.00%+ 24.6%

    2 606

    - 87.4%

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