BMWWorld War I
History
History
1999-2007 New Factories are built in Russia, China, Austria, Egypt, and India
2000 Purchased Rover Group
Japanese Automotive
European Automotive
America Automotive
sales increasing every year
Scientific and technological
High-Tech
MINI Series
Global Issue
Affect the local manufacture
Competitor Analysis General Motors
Toyota
Total Revenue’s 202.86 billion (2007)
Honda
Mercedes Benz
Merged with Chrysler
99.399 billion euro
Largest German Competitor
Company Analysis Strength
Fake BMW
Fake BMW
Join more public benefit activities
Attention more Charities  
Old men/women
Potential consumer
Long-term
Build a art of park in the big city of world
Let people real know what is
BMW
everyone’s mind
The best drumbeating
NIKE Park
Emphasis on government and media relations
Employ the best marketing manager
Find a good broker
Doing good job of market research before new product entry different markets
Thanks!