bmw connected drive, november 2010
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TRANSCRIPT
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 1
BMW BMW BMW BMW ConnectedDriveConnectedDriveConnectedDriveConnectedDrive....
Achieve InAchieve InAchieve InAchieve In----Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart Vehicle Content Integration with Smart
SystemsSystemsSystemsSystems....
Freude am FahrenFreude am FahrenFreude am FahrenFreude am Fahren
TelematicsTelematicsTelematicsTelematics
Update Update Update Update MunichMunichMunichMunich
November 2010November 2010November 2010November 2010
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 2
Outline.Outline.Outline.Outline.
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
Solution, Solution, Solution, Solution, partpartpartpart 1111
Who Who Who Who isisisis involvedinvolvedinvolvedinvolved????
Solution, Solution, Solution, Solution, partpartpartpart 2222
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 3
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
Customers Customers Customers Customers wantwantwantwant relevant relevant relevant relevant servicesservicesservicesservices in in in in theirtheirtheirtheir carcarcarcar, , , , thatthatthatthat needneedneedneed totototo bebebebe adapatedadapatedadapatedadapated intointointointo thethethethe
automotiveautomotiveautomotiveautomotive contextcontextcontextcontext....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 4
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
LifecyclesLifecyclesLifecyclesLifecycles ofofofof thethethethe outside outside outside outside worldworldworldworld andandandand thethethethe in in in in carcarcarcar worldworldworldworld do not do not do not do not matchmatchmatchmatch....
New New New New featuresfeaturesfeaturesfeatures everyeveryeveryevery monthmonthmonthmonth
New New New New featuresfeaturesfeaturesfeatures everyeveryeveryevery 1111----3 3 3 3 yearsyearsyearsyears
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 5
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
Features Features Features Features ofofofof thethethethe outside outside outside outside worldworldworldworld areareareare technicallytechnicallytechnicallytechnically locatedlocatedlocatedlocated outside.outside.outside.outside.
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 6
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
MismatchMismatchMismatchMismatch ofofofof businessbusinessbusinessbusiness modelsmodelsmodelsmodels andandandand customercustomercustomercustomer expectationexpectationexpectationexpectation....
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Combined business models
Micropayments
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 7
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
Simple Simple Simple Simple architecturalarchitecturalarchitecturalarchitectural schemeschemeschemescheme....
OEM OEM OEM OEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend
Services in the cloud
backendbackendbackendbackend
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 8
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 9
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 10
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINI MINI MINI MINI ConnectedConnectedConnectedConnected. Move . Move . Move . Move totototo thethethethe CE CE CE CE devicedevicedevicedevice, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
HeadunitHeadunitHeadunitHeadunit
OEM OEM OEM OEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 11
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 12
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 13
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 14
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 15
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. Do BMW Online. Do BMW Online. Do BMW Online. Do itititit in in in in thethethethe cloudcloudcloudcloud, but do not , but do not , but do not , but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
HeadunitHeadunitHeadunitHeadunit
OEM OEM OEM OEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 16
Who Who Who Who isisisis involvedinvolvedinvolvedinvolved????
OEM
Service Provider
Customer
CE Device Manufacturer
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 17
NGTP NGTP NGTP NGTP ArchitecturalArchitecturalArchitecturalArchitectural proposalproposalproposalproposal....
DecouplingDecouplingDecouplingDecoupling ofofofof contentcontentcontentcontent....
Other Services
Com
ponents &
Com
ponents &
Com
ponents &
Com
ponents &
interfaces
interfaces
interfaces
interfaces
Telematic Unit
(TU) Inte
rfa
ce 1
Inte
rfa
ce 2
Inte
rfa
ce 6
PSAP
Service Integrator (SI)
Call Center
(CC)
Dispatcher
(DSPT)
Service
Handler (SH)
Other Services
Interface 5 Interface 8 proprietary
Logging / Auditing
Monitoring
Security
General
General
General
General aspects
aspects
aspects
aspects
Interface 3
Provisioning
Data Provider
(PDP)
Interface 4
Customer Data
Provider (CDP)
Interface 7
Content Provider
(CP)
www.ngtp.org
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 18
IfIfIfIf youyouyouyou wantwantwantwant totototo bebebebe partpartpartpart ofofofof thethethethe solutionsolutionsolutionsolution............
Best Best Best Best practicespracticespracticespractices....
Use standards.
Tie up to existing eco-systems.
Keep your interfaces simple.
Keep your interfaces stable.
Watch out for synergetic business models.
Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 19
ThankThankThankThank youyouyouyou....
Some pictures Courtesy graur razvan ionut Salvatore Vuono, jscreationzs / FreeDigitalPhotos.net