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Short Introduction

Loenen aan de Vecht

Hoofdstukaanduiding1. Blinkmediacases, why?

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What is Blinkmediacases ?

Started as a successful community-platform in The Netherlands, for advertisers, agencies and media owners (currently media owners (currently merged into www.pitchblink.nl)

It offers a white label version for international media and communication companies

They can use it as an intranet in their own look and feel

The standard language is English but can be any language

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What is the use?

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Database

Load your showcases in a structured way

Create a standard of complete information

Create a collective memoryCreate a collective memory

The basis for knowledgemanagement in a media company

Pull (find) showcases on basis of relevant search parameters

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Best Proven Practise

Share your best showcases

Have your people inspire and motivate each other

A network is nothing more than a patchwork if it is not able to patchwork if it is not able to exchange the best proven practices across the border

Make the best proven practice the standard everywhere in your network

Find good examples at the time you need it

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Idea management

What do you do with your ideas?

Do they run outside your building together with your people?

Have them filed in a database

No ideas, no innovation, no success

10 Ideas, one successful case10 Ideas, one successful case

After a brain storm, never throw the unused ideas away

Use the Blinkboard tool for ideation (decentral brainstorming)

An idea is never completely new, it is a new combination of old elements

Therefore, old ideas generate new ideas

Target ideas into sales, create a sales idea funnel

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Publishing your showcases

With Blinkmediacases software you have a standard format with all the relevant tags

Every case has a separate URL

From any digital place From any digital place (newsletters, blogs etc.) you can link to your public cases (in an embedded view)

Every showcase can be converted into a PDF

Every case can be exported via a XML-file in another format to another place on the web

You can also create and special advertising propositions that can be digitally distributed

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Infrastructure for awards

You can organize your own awards and use the infrastructure of Blinkmediacases

You can collect all the material for external award competitions in order to further establish your in order to further establish your brand as a communication solution provider

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Hoofdstukaanduiding2. Look and feel?

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Home Dashboard

Template to add case

Every tag that is added is a search parameter for a structured search

Search results

Making the long tail short by adding search keys

Case view in a Blink

Story line tabs:

•Blink view•Challenge•Solution•Results

Direct link to contact person for a case

Survey activity

Administrator per country-location and location and a webmaster for the total case community

Blinkboard for ideationDecentral brainstorming

Basket with cases or ideas to share with a group

Scroll easy through the basket -blinkboard

Levels of sharing cases

•International or Headquarters

Intranet top level

•Assuming a country is a separate organization, a country can choose to retain cases at only a local level.

Countries or Offices

•In case of different departments and/or conflicts of interest

Business Units

•Usually for ideas or unfinished cases

Individuals

Hoofdstukaanduiding3. pricing?

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pricing

Annual license fee for standard

Based upon users (can be included and fixed in a lumpsum amount)

Implementation fee based Implementation fee based upon hours spent

Specific wishes based upon hours spent

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Hoofdstukaanduiding4. What now?

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Further steps

Process

Decision taking

Go-no go

Approach

Time lineTime line

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contact :+31 6 54373669Marc.stubbe@blinkmediacases.nl