bmc syllabus cdlu university
DESCRIPTION
syllabus mass commTRANSCRIPT
Ch. Devilal University,Sirsa
B.A.M.C. SYLLABUS
BAMC -1st Semester Subject Code.
Sr. No.
Paper Code
Nomenclature Max.M Mini.M Int.Asstt. Time
1. Paper-1
General Hindi 80 28 20 3Hrs.
2. Paper-2
Basic Computer 80 28 20 3Hrs.
3. Paper-3
Introduction to Communication
80 28 20 3Hrs.
4. Paper-4
General Awareness-1 80 28 20 3Hrs.
5. Paper-5
Practical 100 3Hrs.
BA-IInd semester1. Paper-
6General English 80 28 20 3Hrs.
2. Paper-7
General Awareness-2 80 28 20 3Hrs.
3. Paper-8
Print Media 80 28 20 3Hrs.
4. Paper-9
Traditional Folk Media 80 28 20 3Hrs.
5. Paper-10
Practical 100 3Hrs.
BA-III rd semester1. Paper-
11Electronic Media 80 28 20 3Hrs.
2. Paper-12
Cyber Journalism 80 28 20 3Hrs.
3. Paper-13
Radio Production 80 28 20 3Hrs.
4. Paper-14
General Awareness-3 80 28 20 3Hrs.
5. Paper-15
Graphics & Production 80 28 20 3Hrs.
BA-IVth semester1. Paper-
16Television and Film Production
80 28 20 3Hrs.
2. Paper-17
General Awareness-4 80 28 20 3Hrs.
3. Paper- Photo Journalism 80 28 20 3Hrs.
184. Paper-
19Advertising 80 28 20 3Hrs.
5. Paper-20
Training 50 20 ----- ----
Paper-20(a)
Communication Skills 40 14 10 3Hrs.
BA-Vth semester1 Paper-
21DEVELOPMENT COMMUNICATION
80 28 20 3Hrs
2 Paper-22
NEW MEDIATECHNOLOGY
80 28 20 3Hrs
3 Paper-23
COMMUNICATION RESEARCH
80 28 20 3Hrs
4 Paper-24
CORPORATE COMMUNICATION
80 28 20 3Hrs
5 Paper-25
iz;kstuewyd fgUnh 80 28 20 3Hrs
BA-VIth semester1 Paper-
26MEDIA LAW & ETHICS 80 28 20 3Hrs
2 Paper-27
SPECIALIZED JOURNALISM
80 28 20 3Hrs
3 Paper-28
MEDIA ORGANISATION AND FUNCTIONS
80 28 20 3Hrs
4 Paper-29
ENGLISH 80 28 20 3Hrs
5 Paper-30
Practical 80 28 20 3Hrs
lkekU; fgUnh (सा�मा�न्य हिं��दी)
Mix.Marks.80
इका�ई-एकाभा�षा� का� अर्थ� एवं� विवंषा�षाता�ए, वि�न्दी भा�षा� का� प्रका� विता, शब्दी सारं�चना� एवं� प्रय"ग, सा�धि%, सामा�सा, उपसाग�-प्रत्यय, पय��यवं�च), विवंलो"मा�र्थ+, मा,��वंरं� एवं� लो"का�क्ति.य�� अलो�का�रं।
इका�ई दी"-प्रय"जनामा1लोका वि�न्दी: स्वंरुप एवं� व्यवं��रं क्षे�त्र, प्रय"जनामा1लोका वि�न्दी का� विवंविवं% रुप, अना,वं�दी का� परिरंभा�षा�, अना,वं�दी का� स्वंरुप, अना,वं�दी का� प्रक्र्र्रि9:य� अना,वं�दी सामास्य�ए� एवं� सामा�%�ना, अना,वं�दी व्यवं��रं अना,वं�दी का� मा�त्वं।
इका�ई ता)ना-प्रश�साका�य पत्र�च�रं का� विवंविवं% रुप - सारंका�रं) पत्र, अर्द्व�सारंका�रं) पत्र का�य��लोय आदी�षा, रं�जपत्र, अधि%सा1चना�, प�ष्ठा�का� ना, प्र�सा विवंज्ञप्तिAता, द्रुता पत्र, टिDAपणी), अना,स्मा�रंका, प्रवितावं�दीना।
इका�ई च�रं: पत्रका�रिरंता� का� अर्थ�, स्वंरुप एवं� मा�त्वं, सामा�च�रं सावं��दीदी�ता� का� ग,णी, साम्पा�दीका, साम्पा�दीका�य, साम्पा�दीना का� आ%�रंभा1ता तात्वं, सामा�च�रं लो�खना कालो�H।
सा��यका ग्रन्थ 1. प्रय"जनामा1लोका वि�न्दी: डा�0 नारं�षा धिमाश्र, डा�0 सा,रं�षा सिंसा��लो, डाN0 डा)0 का� 0 जOना अभिभानावं
प्रका�षाना, नाई साडाका टिदील्लो)- 62. रं�जभा�षा� वि�न्दी: काO लो�षाचन्द्र भा�टिDय�, वं�णी) प्र�काषाना, टिदील्लो)3. प्रय"जनामा1लोका वि�न्दी: क्तिसाद्धा�न्ता औरं प्रय"ग: दी�गलो झा�ल्D� वं�णी) प्रका�षाना 21-ए दीरिरंय�ग�ज नाई
टिदील्लो) - 110024. प्रय"जनामा1लोका वि�न्दी: डा�0 विवंना"दी ग"दीरं�, वं�णी) प्रका�षाना 21- ए दीरिरंय�ग�ज नाई टिदील्लो),5. व्यवं��रिरंका वि�न्दी औरं स्वंरुप: वं�णी) प्रका�शना, टिदील्लो)।
Paper- 2
Basics of ComputersMax. Marks- 80 Pass Marks-28
Time: 3 hours
Unit-I
Introduction to Computer, generations and basics, Computer parts: Software,
Hardware and Peripherals, Application of MS Office, MS Windows.
Unit-II
Designing and Layout: Basic concepts like columns, gutter space, kerning, editing,
alignment, text formatting, vector and bitmap graphics, colour concepts.
Unit-III
PageMaker: Features, basic use creating a file, text formatting, placing graphics,
Photoshop, CorelDraw, Quark Express
Unit-IV
Use of Printer and Scanner, Power Point, Excel, Internet, Origin, Growth, Scope and
Administration. LAN, MAN and WAN, Co-axial Cable, Optical fiber and WAP
Suggested Books:1. Computer Fundamentals by P.K. Sinha Published by BPB Publications.2. Web Technologies A Systematic Approach by Dr. Archana Kumar UDH
Publications and Distributors Ltd3. The ABC’s of Internet, Crumlish, 1998, BPB publications, New Delhi.
Paper-3
INTRODUCTION TO COMMUNICATION
Max. Marks: 80 Pass Marks: 28 Time: 3 hours
UNIT-I
Communication: -Definition, Concept, Nature and Scope of communication.
Functions of communication, Elements of communication, Barriers of
communication, Forms of Communication: Intra Personal, Inter Personal, Group
Communication,
UNIT-II
Models of Communication: - SMR Model, Laswell formula, Osgood model, Dance's
Model, Gate Keeping model, Gerbner's model, Shramm's model, New comb's model.
UNIT-III
Media Theories: - Bullet theory, Two-step & multi-step flow theory, Agenda Setting
theory, Selective exposure, Perception & Retention theory, Cultivation theory,
Marshal Mcluhan's theory.
UNIT-IV
Mass Communication: Definition, Nature, Scope & Features of Mass communication.
Characteristics of the audiences of various Mass Media. Limitations of Mass
communication.
Suggested Readings:1) Mass communication theory: Sage Publication-Dennis MC Quail 2) Handbook of Journalism and Mass communication-V.B. Aggarwal,VSGupta
Publisher-Concept Publishing 3) The Uses of Mass Communication –Blumler and E.Katz (Sage Publication).4) The Dynamic of Mass Communication MCGraw-Hill Companies.5) Mass Communication(Theory and Practice-Uma Narula(Harnand
Publication).6) Understanding Mass Communication-M DeFleur and E. Dennis-Hougton
Nefflin company Publication.
Paper -4General Awareness -1
Max. Marks- 80 Pass Marks-28 Time: 3 hours
Unit-1Concept, definitions and importance of sociology, Relation of Sociology with other Social Sciences, importance of studying Sociology for media students. Group- Community- Institution- origination -Society - Humanity- Biosphere and their unity and Inter -dependence
Unit-IIFamily, kinship, class, caste, clan, tribe, marriage Concept, definitions and process of social change, agents of social change
Unit-IIIConcept, definitions and importance of psychology, relation of psychology with other social sciences, importance of studying psychology for media students, psychology of social groups
Unit-IV Elements and process of human behavior, Theory of information,Opinion and attitude formation
Suggested Books:1. Introduction to psychology by Morgan and King Tata Mc Graw Hill,New
Delhi2. Sociology by Lal & Singh3. General Psychology By Arun Kumar Singh
Paper -5
PracticalMax. Marks- 100 Pass Marks-40 Time: 3 hours
Power Point Presentations : 2News Clippings : 8(Published in blog and Portal/Newspaper)Feature/Article : 4(Published in blog and Portal/Newspaper)Photo Caption : 4(Published in blog and Portal/Newspaper)Interviews : 2(Recorded & uploaded on poadcast, Published in
blog and Portal/Newspaper)Radio Talks : 5Typing Test –Hindi
Paper IIHistory of Mass Media ( B.A)
Unit I:History and development of Press in India, Press In India before and after independence, Vernacular press, New trends in Journalism, Press Commissions, Press Council, Prasar Bharti.
Unit II:Historical development of Tribune, Statesman, Hindustan Times, Times of India, Punjab Kesari, Nav Bharat and their contribution in Indian freedom movement. Growth and development of press in Haryana.
Unit III:History and development of Radio, Television & Film with special reference to India, Satellite Boom. Media Convergence, DTH, FM & Community Radio.
Unit IV:Contribution of M.K.Gandhi, Raja Ram Mohan Roy, Madan Mohan Molviya, Lala Lajpat Rai, bal Mukand Gupt, B.G.Tilak in Indian Freedom Movement.
Books:-1. Mass Communication in India By Kewal J.Kumar2. Sanchar Ke Saat Sopan BY Anil K.Ankit
SEMESTER -IIPaper- 6
General EnglishMax. Marks: 80 Pass Marks: 28
Time: 3 hours
Unit-1Words (Vocabulary of about 1000 words drawn from commonly used English Newspapers).,Practice of the following in English language -Tense, Narration, Prepositions, One-word substitute, Sentence making and punctuation Unit –II Practice of the following in English language, Nouns, Pronouns, Adjectives, Verbs, Articles.
Unit- III Practice of the following in English Language :Synonyms/ antonymsSingular/pluralActive/Passive Voice.
Unit- IVComprehensionPrecis WritingEssay WritingLetter Writing
Suggested Books:
1. English in mind students book by Puchta.
2. Good English by Archna Mathur
3. Objective General English by S. Chand.
Paper -7General Awareness- II
Max. Marks- 80 Pass Marks-28 Time: 3 hours
Unit-1 (Indian Constitution)Constitution- Preamble salient features, States and Union Territories, Citizenship, Fundamental Rights, Fundamental Duties,Directive Principles of State Policy
Unit-II (Three Pillars of Democracy)President- Election powers, Vice President- Election, functions, Prime Minister, Council of Ministers, Cabinet Ministries,Governor and Lt. Governor-Appointment and powers, Chief Minister- Ministers and Ministries, Parliament- Composition of Lok Sabha and Rajya Sabha, Legislative business of Parliament- Bills and Acts, Presiding Officers of upper and lower House, State legislature- Vidhan Sabha and Vidhan Parishad, Supreme Court- Functions and Powers, High Court- Functions and Powers, Lower Judiciary.
Unit-III (Electoral System)Election Commission-composition and functions, Representaion of te people Act 1951 – important provisions, amendments & SC judgments, General Elections, Mid Term Elections, By Elections , Elections of Lok Sabha, Vidhan Sabha, Elections of Rajya Sabha, Vidhan Parishad, Multi Party system national and Regional parties, Grant of status and symbols, Major political parties and alliances, their ideological bend, Electoral Reforms- Electoral lists, EVMs, Voter ID Cards, Nomination paper and its enclosures {Details of assets and criminal record}
Unit-IV(Political Issues & Debates)Politics concerning castse, religion and minorities, Communalism- Religious divisive forces & fundamentalist organizations, Secularism- pseudo secularism and Sarva dharma Sambhav, Corruption in politics –Lokpal debate, Lokayukta and jurisdiction of CVC, Political Defections—Anti Defection Act Law 1985 amended in 2003, Political Defections—Anti Defection Act Law 1985 amended in 2003, Universal adult franchise- Debate on making voting compulsory Granting the right not to vote, demand for right to recall people’s representatives
Books:1. Indian Constitution by Subhash Kashyap National Book Trust,New Delhi,2. Indian Constitution by Basu,New Delhi
Paper -8Print Media
Max. Marks- 80 Pass Marks-28 Time: 3 hoursUNIT- INews: Concept, Definition, Elements and News Value. Sources of News, Methods & techniques of Newsgathering. News reports Structure. Lead: Definition, Importance and Kinds of Leads, Qualities and Responsibilities of a Good Reporter.
UNIT-IINews Room Organization & Operations Sources of News Copy. Qualities & Functions of News-editor and Sub-editors , New Agencies. Editorial: Concept, Types & Importance. Editorial page Contents, Columns and Columnists. Editor's Mail.
UNIT-IIIFundamentals of Good Writing. Feature: Definition, Concept & Types. Difference between News, Feature, Article, Editorial, News Analysis. Syndicate Features, Syndicate Journalism, Writing for Magazines, Review Writing, Essentials of a Good Feature. Free Lancing.
UNIT –IVHistory of Indian Press, Role of Press in Freedom Movement, Vernacular Press in Pre-Independence era. Contribution of James Augustus Hickey, Raja Ram Mohan Roy, James Silk Buckingham, Mahatma Gandhi, B.G. Tilak. Historical development of The Tribune, Hindustan Times, The Times of India, The Hindu, Anand Bazar Patrika. Important personalities of Indian Press in Post-Independence-era. Development of Press in Haryana.
Suggested Readings:1. Journalism in India by Rangaswami Parthasarathi, Sterling, New Delhi.2. Professional Journalism By M. V. Kamath, Vikas, New Delhi.3. The Press by Chalpathi Rau, National Book Trust, New Delhi.4. Journalists Handbook by M. V. Kamath. Vikas, New Delhi.5. Complete Digital Photography by Ben long.6. Basic Photography by M. J. Long ford.7. Focal Encyclopedia of Photography.8. News Reporting & Editing by K. M. Srivastava.9. Patra Karita Ke Mool Sidhant by Navin Chandra Pant (Hindi
Paper -9Traditional Folk Media
Max. Marks- 80 Pass Marks-28 Time: 3 hoursUnit-ITraditional modes of Advertising peculiarities of a traditional society, traditional personality. Customs, Rituals-Concepts, nature and forms, traditional modes of Advertising peculiarities of a traditional society. Traditional personality.
Unit-IIIntroduction to Traditional folk media its characteristics and advantages, tradition , concept, nature and definition. Traditional Folk variety in India, Folk dances Vis-a vis classical dance. Traditional Games and Sports, Folk Lore, Folk tales, Sayings, Raddles. Folk Music with special reference to Dhalo, rouf, Chakri, Garba, Kajari, Bhatiali, Kolkali Pattus, Boli, ragini and Panihari.
Unit-IIIFolk Theatre: Its Concept nature Characteristics and Advantages, folk theatre forms in India: Tamasha, nautanki, Yakshagna, powada, Jatra, Bhavai. IPTA-its formation & role in the promotion of street plans in India. Prominent & folk theatrists of India. Puppetry-it concept, forms and principles role and significance of puppetry as a traditional form.
Unit-IVBallad: Its concept and forms with special reference to Alha, Villupatlu, jugni, Vaar, Prominent ballads, of India, role of Traditional Media in spreading social,economic and political awareness, reach & limitations of traditional folk media, impact of electronic media on folk media
Suggested Readings
1. Traditional Folk Media in India by S Parmar, Geka Books, New Delhi-110027
2. Folk Music and Mass Media by S. Parmar, Communication Publications, Tagore Garden, New Delhi.
3. The Speaking Tree: Study on Indian Culture and Society by Richard Lanmerg, oxford University Press.
4. Folk Theatre in India by Gargi, Balwant University of Washington Press.5. Lesser Known Forms of Performing arts in India by Mukhopadhyay
Durgadas, Sterling Publications, New Delhi
Paper -10
PracticalMax. Marks- 100 Pass Marks-40 Time: 3 hours
1. News Items 10(Published on blog and Portal)2. Photo features 2(Published on blog and Portal)3. Letters to Editor 4(Published on blog and Portal)4. Article/Feature 5(Published on blog and Portal)5. Typing test - English6. Live Programme 02 (Recorded and Up loaded on Poadcast)7 Radio Talks 05
SEMESTER –IIIBA MASS COMMUNICATION
Paper- 11Electronic Media
Max. Marks: 80 Pass Marks: 28Time: 3 hours
Unit-IIntroduction of Electronic Media. Basics characteristics of electronic media, difference between Print & Electronic Media, Brief history of radio and television in India.
Unit-IIRadio: characteristics of Radio News Writing and editing, structure of radio News Bulletin, Radio News Room & News Studio, News based and Current Affairs programmes, Planning and Production of Radio programmes, Different format of Radio programmes.
Unit-IIIProduction process of TV News, News production team and their responsibilities, TV news Room & Studio Layout, basic elements of News Production, Camera Operation (Shots, Angle, Movements, Lighting)
Unit-IVEntertainment T.V. News Reporting, Television Script, News writing , News Anchoring, News packaging, Process of News presentation-pre-Production and Post Production, basics of script writing for TV programmes, TV documentaries, Media & Social Responsibility
Suggested Books:1. H.R. Luthra: Indian Broadcasting, Publication Division,New Delhi.2. P.C.Chaterjee: Broadcasting in India, sage Publication, New Delhi.3. Cohler, David Keith: Broadcast Journalism, Prentice Hall.4. Hough A.George: News Writing, Kanishka Prakashan, New Delhi.5. James Glen Stovall: writing for the Mass media, Pearson, New Delhi.6. K.M. Shrivastava: News Writing for the Radio and TV, Sterling Publication,
New Delhi.
Paper- 12Cyber Journalism
Max. Marks: 80 Pass Marks: 28Time: 3 hours
Unit I:Cyber Journalism: What is Cyber Space? What is Information \super Highway? Internet and Information Revolution, Fundamentals of Cyber media, Comparison of Cyber media with Print, TV & Radio, Advantages and Disadvantages of Cyber Journalism.
Unit II:Writing for Web media : basic rules Do’s and Don’ts, Writing news Stories, Features & Articles on the Web, Why print and Electronic media network are going on the Net? Impact of Cyber Journalism ,Recent trends in Cyber Journalism.
Unit III:Presentations & layout of Cyber Newspapers and Magazines , Advertising on Web, Circulation of Web newspaper, Future of Cyber Journalism.
Unit IV:Analysis of Important Indian News Based Web Sites, Trends in Cyber Reporting & Editing, Impact of globalization on Cyber Journalism, Cyber Laws.
Recommended Books:1. Cyber Space Aur Media : Sudhir Pachori2. Fundamentals of Information Technology : Deepak Bharihoke3. Multimedia Systems: Ramesh Agarwal & Bharat Bhushan Tiwari4. IT in the New Millennium: V.D.Dudeja5. Electronic media & Internet: Y.K.D’Souza
Paper- 13Radio Production
Max. Marks: 80 Pass Marks: 28Time: 3 hours
Unit I
Audio Technology,Nature of sound ,Basics of audio recording ,Selection, placement and types of microphone, Audio control and sound effect,Stereo and mono sound
Unit 2
Formats of Radio Programs,Generic element: content and format,Spot light, music, feature, talk, review, discussion, newsreel, Interactive Program,Special audience and current affairs programs
Unit 3
Radio and Voice, Role and responsibilities of a news reader,Do’s and don’ts for news
reader, Common errors in pronunciation, Modulation and voice quality, Eminent
broadcasters
Unit 4
Field based Programmes ,Live broadcast ,Radio interview commentaries ,Art of questioning ,Research Inputs ,Some spot reporting .
Reference:
Media & Rural Development by Jain, C.M.
Masani, Mehra: Broadcasting and Pepole, National Book Trust, New Delhi,
1997.
Crook, Tim, Radio Drama; Theory and Practice Landon.
Macliesh Robert, Radio Production Techniques. Macmillan, NY.
Edger E.Willis & Henary B. Aldrige, Television and Radio, Prentice Hall.
Luthra, H.R. Indian Broadcasting, Publication Division, New Delhi, 1998.
Akash Bharti National Broadcast Trust: Publication Division, New Delhi,
1987.
Paper- 14General Awareness-3
Max. Marks: 80 Pass Marks: 28 Time: 3hours
Unit-I
Constitution, Objectives of Indian Constitution: Federal and unitary nature, Cantre- State relationship, parliamentary system.
Unit-II
History, Characteristics of main stages of Indian history, Elements of Indian culture, social systems and social concerns, Historical Places in India.
Unit-III
Geography ,Geography of India, Geography of World, Weather News, Latitudes & Longitudes, Human Geography.
Unit-IV
Psychology,Personality, Id, Ego, super-Ego, Itnerviews, Intelligent Quotient, Social Psychology, Abnormal PsychologySuggested Books:
1. Durga Dass basu, Introduction to the constitution of India.2. J.Hamelink, The politics of world communication, Sate, Landon3. James Gull-Media, Communication, Culture4. Kamlesh Mahajan-Communication & Society5. Samir Amin- Capitalism in age of Globalizantion6. Vanadan Shiva- The Violence of the green revaluation.7. Ja. A. Schumpeter,Capitalism, Socialism and Democracy8. Five year plan, Year Books9. Denial Lerner- Passing of Traditional Society- Free Press New York.
10 प1रंनाचन्द्र ज"षा), सा�स्का� विता, विवंका�सा औरं सा�च�रं क्रां��विता।
Paper- 15Graphics & Production
Max. Marks: 80 Pass Marks: 28 Time: 3hours
Unit-I
Elements of design, Principles of design, Type and type faces, choosing types in design layout, Layout, Composing methods, Desktop publishing.
Unit-II
Leaflets, Booklets, Brochures, newspaper, Posters Books, Folders, Packages, Poster design.
Unit-III
Camera parts and type of Cameras, Photographic techniques- Exposing, Developing and Printing, Black and White Photography.
Unit-IV
Basics of audio Recording, Basics of film production Techniques, Basics of Video Production Techniques, Sound & Slide Productions, Wall- writing, Photo caption writing, Package Design, Outdoor transit & Design, Logos & Trademarks.Books:-
1. Art and print Production By:N.N.Sarkar Publication –Oxford University Press,USA2. The Art directors Annual 88 By;Art Director Club Publisher-Rotovision3. A Hompage to Typography-Pedro Guitton Publisher –Index Book4. Typomag By: Laura Mesquer Punblisher- Index Books.5. Video Production By Vasuki Belavadi Publisher-Oxford University Press,USA.
SEMESTER-4 Paper 16Television and Film Production
Max. Marks: 80 Pass Marks: 28 Time: 3 hoursUnit I :
TV as medium of communication, Origin and growth, Characteristics, Audience, Stages in TV Programme production ,Script writing , Types of scripts ,Programme production techniques ,TV studio , Types of CAMERAS , Lenses, Basic shots , Microphones Lighting, Floor planning ,Duties of the TV Crew..Unit II : TV news , principles code ,Sources Writing , News telecast techniques ,programmes for special audience , Women ,Youth , Children , Farmers , Students ,Panel discussion, Interviews.Unit III : Shooting, Indoor, Outdoor, Location survey, Documentaries, Dramas, Variety programmes, Role of producer, Studio operations, SITE, ETV, Cable Television, Video revolution.Unit IV : A brief history of films, Characteristics, Silent era, Talkies, popular cinema in 1950s ,New wave cinema , Types of films , stage in film making , sound Recording, post production, Animation techniques , Film reviews , Film appreciation.
Reference Books :1. Broadcasting in India : P.C. Chatterjee2. TV Programme production : G.B. Millerson3. Television in India : R. N . Acharya4. Making a Television programme : Breyer – Johnson5. TV for Education and Development : B.s. Bhatia6. Now the Headlines : S. P. singh7. TV News writing, Editing Filming, Broadcasting : I. E. Fang8. A Handbook for script writers : B.W. Welsch9. Our films and their films : Satyajit Ray10.Indian cinema today : Kabita Sakar11.The Art of Film : Lindgrad12.How to read a Film : James Monaco13.Film – a reference Guide : Armour14.75 years of Indian cinema : Feroz Rangoonwallah15.Film Censorship: G.D. Khosla
Paper 17 General awareness-4Max. Marks: 80 Pass Marks: 28 Time: 3 hoursUnit-I Introduction to Indian and World economy, Nature of Indian Economy ,Gross Domestic Product, Per capita income, currency devaluation, budget deficit and inflation.Unit-I1 Indian Agriculture System, Issues and problems of Agriculture Industry, Scope of Cotton and Sugarcane Industry,Role of Media in Promotion of Agriculture Industry.
Unit-III Stock market,Five years Plans,MNCs.,The concept of globalization,RBI,IMF,World trade organization
Unit-IV Indian foreign policy,United nations and SAARC,Introduction to international politics,Current national and international events
Paper 18
Photojournalism
Max. Marks: 80 Pass Marks: 28 Time: 3 hours
Unit-I
Fundamental of Photo Journalism, Role & Responsibilities of photojournalist, qualities for good photojournalist, production personnel: Roles & Responsibilities, how to handle video camera.Unit-II Types of TV cameras: Studio camera, Portable camera (ENG EFP), camcorder. , Digital Camera and its advantages over conventional analog cameras. Types of cameras lens. Unit-III Objective of television lighting.· Three point lighting technique(Key light,Fill light & Back Light). Contrast ratio.· Nature of natural light. Gadgets for controlling natural light.· Basic concept of Exposure, Unit-IV Artificial lighting equipments· Types of lamps in use & their efficiency..(Incandescent, halogen, HMI)· Halogen cycle.Suggested Books1. J J Langford : Basic Photography2. Manual of Photography : Focal Press3. Five Cs of Cinematography : Joseph V. Mascelli4. Television Production : Allen Wartzel5. American Cinematographer’s Manual6. J J Langford, Basic photography7. Manual of Photography, Focal Press8. Joseph V. Mascelli, Five Cs of cinematography
9. Allen Wartzel, Television production
Paper 19
Advertising
Max. Marks: 80 Pass Marks: 28 Time: 3 hours
Unit 1: Definition, Function, Nature and Scope of Advertising, evolution and Growth of Advertising, Classifications, of Advertising, Parts of Advertisement copy, Creativity and Concept, Appeals in advertising, Copy writing for Print and Electronic media Advertisements, Public service Advertising, Socio-economic effects of advertising, National and Global Advertising scene, new trends in Advertising.Unit-II Advertising Budget- an overview, Pre-budget thinking, Mehtods of determining Advertising Appropriation, Monitoring and Control of budget, production and Cost Analysis, Advertisement Campaign: Commercial & Social Campaign, Campaign planning, Preparing campaign for the launch of a product.
Unit-III
Media Planning, Median characteristics- advantages and disadvantages of various Media, Outdooor, Indoor and Transit advertising, process of building Brand-equity and brand-image, evolution of Campaign. Concept of Marketing Mix & Social Marketing.
Unit-IV
Brand and brand Positioning Stages in the creative process media planning Qualities of a successful advertisement, Outdoor and Indoor advertising, Advertising Campaign, social Marketing, Advertising and social and cultural change; Impact of ads on children, Women, etc;Advertising and Consumerism.
Suggested Books:
Jones, Philip John, What's in a Brand? Building Brand Equity Through Advertising, Tata Mc Graw-Hill, New Delhi, 1998.
Sisson Z. Jack and Lincoln Bumba Advertising Media Planning, NTC Business Books, 3rd ed. USA.
Sengupta. Subroto, Brand Positioning: Strategies for Competitive Advantage, Tata Mc Graw –Hill, New Delhi, 199
Paper-20 (A)
COMMUNICATION SKILLS
Max. Marks: 40 Pass Marks: 14
Time: 3 hours
Unit-1
Essentials of communication skills, small group communication techniques, group
discussion etc. Public spiking techniques, body language -verbal/non verbal cues,
kinds of interviews.
Unit-II
Written communication-content, structure, drafting a letter, reports, minutes, memos,
notices. Presentation communication, per-presentation, post presentation follow up
Unit-III
Presentation aids, Audio aids, visual aids, audio aids, printed aids, computer aided
presentation, use of power point,
Meetings: - convening –presentation, managing, post meeting.
Unit IV
Creative writing, fundamentals, structure and content of writing , writing news
analysis & backgrounders.
Workshops :- Mock interviews , group discussions, JAM Sessions
Paper 20(B) Training Internship
Max. Marks: 50 Pass Marks: 20
Each student will have to undergo One Month of internship in some Media
Organization of High Repute from I st June to 30th June Students will have to produce
a CERTIFICATE issued by the Director/ Editor/ Manager/Chairperson etc. of the
concerned Organization regarding their PERFORMANCE, DISCIPLINE &
ACTIVITES during the course of Field training. The report must be submitted to the
Chairperson of the Department before 7th July. A panel of Experts constituted by the
chairperson will conduct the viva for the Internship Assessment.
Semester V th
BAMC 21Development Communication
UNIT IMeaning, concept and process of Development Communication, Development Communication and Society, measures of Development Communication, characteristics of developing countries, Development Communication experience.UNIT IITheories and paradigms of Development communication, DevelopmentCommunication dichotomies, problems of Development Communication,participatory Development Communication process with special reference toIndia.UNIT IIIRole of mass media organizations in Development Communication, newspaper,radio, TV, traditional media, PIB, DAVP, Song and Drama Division etc.,strategies of Development Communication, role of NGOs in development.UNIT IVDevelopment support Communication in Agriculture, Health and Family Welfare, Education and Literacy, Environment, Women Empowerment, Poverty and Employment.
Suggested Readings:1. Narula Uma Development Communication – Theory andPractice, Har Anand2. Gupta V.S. Communication and Development Concept,New Delhi3. Tewari, I P Communication Technology andDevelopment, Publication Division,Govt. of India4. Joshi Uma Understanding Development Communication,Dominant Publications, New Delhi5. Srinivas R. Melkote Communication for Development inthe Third World, Sage, New Delhi
6. Lerner Daniel & Schramm Wilbur Communication and Changes in DevelopingCountries, East West Communication Centre,Honolulu7. Rogers Everett M Communication and Development: CriticalPerspective, Sage, New Delhi8. Todaro, Michael P Economic Development in the Third World,Longman, New York
BAMC 22NEW MEDIA TECHNOLOGY
Unit ICommunication technology (CT); concept and scope- CT and IT; similarities and differences- Internet-Types of networks- LAN, WAN & MAN, World wide web.
Unit II
Internet services-e-mail, Newsgroup, gopher, Web servers, Web Browsers, URL, Home Page, Search engine, Internet Hardware, Internet Protocols, Basic knowledge of Multimedia- ISPs, WAP,
Unit III
Types of Internet connections- Protocols of Internet- WEB PAGE, websites, homepages- Introduction to HTTP, HTML, search resources;- Web page development, inserting, linking; editing and publishing-
Unit IV
Cyber Journalism: On-line editions of newspapers-management and economics: cyber newspapers-creation, feed, marketing, revenue and expenditure, Online editing and publishing.- Cyber laws, Online JournalismBooks:1. Handbook of New Media, Live row2. The ABC’s of Internet, Crumlish, 1998, BPB publications, New Delhi.
BAMC 23MEDIA RESEARCH
Unit IMeaning, objectives and types of research Research Approaches – quantitative and qualitative Research Process – the steps involved in Research Design
Unit II
Meaning and different types Sampling – Selecting a sample, types of sampling – Probability and Non- Probability Hypothesis /Research Questions Primary and Secondary data
Unit III
Observation method Interview method Collection of data through questionnaire Collection of data through schedule, Content Analysis, Survey Method– Meaning, Characteristics and types Public opinion surveys, TRP, Readership survey, Processing of data – editing, coding, classification, tabulation
Unit IV
Measures of central tendency – Mean, median and mode . Analysis and interpretation of data Report writing – parts of a report, steps involved.
Suggested Readings :1. C.R. Kothari Research Methodology: Methods and Techniques,Wishwa Parkashan, New Delhi2. S.R. Sharma & Anil Chaturvedi Research in Mass Media, Radha Publications,New Delhi3. G.R. Basotia & K.K. Sharma Research Methodology, Mangal Deep Publications4. Sadhu Singh Research Methodology in Social Science,Himalaya Publishing House, Mumbai5. Dr. S. Munjal Research Methodology, Raj Publishing House,Jaipur
BAMC 24CORPORATE COMMUNICATION
Unit I
Corporate communication: Advent, role, strategic importance- Corporate culture, corporate philosophy, corporate citizenship- Skills and talents of a corporate communicator- Making presentation, preparing for meetings, writing speeches- Selection of media for corporate communication
Unit II
Groupware- Introduction, tools, requirement and uses, producing newspaper and managing meetings using groupware using computer networks- Hi speed management-concept and relevance HRD Practices- (Recruiting and training, service with a smile) Recruitment, Selection & Training.
Unit III
Privatization of PR - Advent of image advisories and lobbying companies and their functions: client servicing: counseling, conference management, crisis management, public affairs, issue support, managing the politicians, Customer satisfaction. Direct Marketing- Concept, mailers, catalogues, direct marketing on cable and television, network marketing.
Unit IV
Business Communication- Importance, Objective, Correspondence, formal and informal letters, notices office correspondence, PR letters, Reports, Business magazines- Type of Communication- Downward, Upward, Horizontal and Common Barriers, Brand Management- definition, concepts and evolution- component of a brand- strategy & structure-brand equity and corporate brand.
Books:1. Corporate Communication, Goodwin Newman, State Uni. Of New York, New York2. Corporate Communication, Venkatraman, 1998 Sterling Pub. India Pvt. Ltd., NewDelhi.
3. Fundamentals of Corporate Communications, Richard Dolphin, Elsevier Pvt. Ltd.
4. Strategic Corporate Communications A Global Approach for Doing Business in the New India, Paul A. Argenti, Mc Graw Hill.
BAMC 25
iz;kstuewyd fgUnh Max. Marks 80 Pass Marks-28 Time:3hours
इका�ई-एका प्रय"जनामा1लोका वि�न्दी का� अर्थ�, परिरंभा�षा� एवं� स्वंरूप, वि�न्दी भा�षा� का� प्रका� विता एवं� विवंश�षाता�ए, सा�च�रं भा�षा�, रं�जभा�षा� का� रूप माX वि�न्दीइका�ई-दी" अना,वं�दी: परिरंभा�षा� औरं प्रका� विता, अना,वं�दीका का� ग,णी, अना,वं�दी का� प्रका�रं , दुभा�विषाय� का� विवंश�षाता�ए�Z�, दुभा�विषाय औरं अना,वं�दीका माX अन्तारं, दुभा�विषाय� का� सा�भिक्षेAता)कारंणी औरं) विवंस्ता�ता)कारंणी दी�धियत्वंविवंज्ञ�पना माX अना,वं�दी।इका�ई-ता)ना विवंज्ञप्तिAताH- प्र�सा ना"D का� परिरंभा�षा� औरं स्वंरूप, प्र�सा विवंज्ञप्तिAता का� परिरंभा�षा� औरं स्वंरूप, प्र�सा ना"D औरं प्र�सा विवंज्ञप्तिAता माX अन्तारं प्र1फ-सा�श"%ना, फ�चरं लो�ख�, सामा�च�रं लो�खना इका�ई-च�रं प�रिरंभा�विषाका शब्दी�वंलो) (पत्रका�रिरंता� सा� साम्बन्धि_ता 100 शब्दी)प�रिरंभा�विषाका शब्दी�वंलो) का� परिरंभा�षा� एवं� स्वंरूप, प�रिरंभा�विषाका शब्दी�वंलो) का� मा�त्वं, शब्दीका"षा का" अर्थ�, उद्दे�श्य, प्रका�रं, क्षे�त्र एवं� उपय"विगता�, विवंश्वका"षा का� परिरंभा�षा�, मा�त्वं एवं� उपय"विगता�।
Semester VI
BAMC
26 Media Law & Ethics
UNIT INature and scope of Media Law; an overview of various laws having bearing on The media –print, electronic and on-line, Concept and scope of media freedom, constitutional guarantees on Press freedom; their limitations, reasonable restrictions.UNIT IIParliamentary privileges article 105,193 and 361A of Constitution, Guidelines for parliamentary coverage and AIR Code of election coverage, Doordarshan commercial code, ASCI commercial code, Contemporary ethical issues of Electronic Media. UNIT IIIPress and Registration of Books Act, 1867, laws on defamation, Contempt of Courts, Official secret Act, Film censorship, Working Journalist Act and copyright Act.UNIT IVPrasar Bharti Act, Cable Television Network Regulation Act 1995, Broadcasting Bill, Information technology Act 2000, Press Council and Press commission.
Suggested Readings:1. Relevant Sections of IPC from Criminal Law Manual, Universal2. Constitution of India (Article 19 (1) and 19 (2) 105, 194)The Law Dictionary, Universal3. Vidisha Barua Press & Media Law Manual, Universal LawPublishing Co. Pvt. Ltd. New Delhi4. P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press,New Delhi5. R.K.Ravindrana Press in the Indian Constitution6. K.S. Venkateshwaran Mass Media Laws and Regulations in India,Published by Asian Mass Communication Researchand Information Centre, Distributed by N M TripathiPvt. Ltd. Bombay7. Dr. Ambrish Saxena Freedom of Press and Right to Information in India,Kanishka Publication, New Delhi
BAMC 27
ENVIRONMENT COMMUNICATION
Unit 1: Media and the Environment Definition, scope and importance, Need for public awareness via media, Natural resources and associated problems: i) Forest resources ii) Water resources iii) Food
resources iv) Energy resources v) Land resources, Role of an individual and media in conservation of natural resources.Unit II Media & EcologyConcept of an ecosystem: structure and function of an ecosystem, Producers, consumers and decomposers, India as a mega-diversity nation, Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts, Media’s role in disseminating of information in ecologyUnit III Media & Environmental Disaster Definition of environmental pollution: Causes, effects and control measures of: (a) Air pollution (b) Water pollution(c) Soil pollution (d) Noise pollution (e) Thermal pollution (f) Nuclear hazards, Role of an individual and media in prevention of pollution, Role of Media in Disaster management: Foods, earthquakes, cyclones and landslides. Environmental ethics: Issues and possible solutions, Environment Protection Act.
Unit IV Communicating Human WelfareFamily Welfare Programme and media awareness, Environment and human health, Smoking and Cancer, HIV/AIDS, Women and Child Welfare, Role of Media awareness in environment and Human Health issues
Suggested Readings :1. P. C Joshi & Namita Joshi A Text Book of Environmental Science, A. P. H. Pub.New Delhi , ISBN 81-313-0456-32. Dr B. S Chauhan Environmental Studies, Laxmi Publication3. Anubha Kaushik & C. P. Kaushik Environmental Studies, New Age International
BAMC 28MEDIA ORGANISATION AND MANAGEMENT
Unit- Management: Functions & PrinciplesManagement – Definition, Nature, Principles and Need for Management, Management Functions, Responsibility, Authority and Accountability of Management, Planning – Definition, process and importance, organizing, directing and controlling Human Resource PlanningUnit-II Behaviour and LeadershipFoundations of behaviour – Attitudes, Personality and Learning, Leadership – Importance and major types, Motivation and Conflict managementUnit-III Media Organizations : Structure and functionsMedia Organizations : Meaning, Nature, process and importance, Ownership patterns of media organizations, Organizational structure of media organizations : Print/Electronic and their functions, Cross media ownership, conglomeratesUnit-IV Economics of Media OrganizationsEconomics of newspapers, Electronic and Print media organization – cost and revenue relationship, FDI in media, Establishing a media organization – steps involved, Importance of entrepreneurship and fund-raising
Suggested Readings:1. Hargie O, Dickson D, Tourish Denis Communication Skills for Effective
Management, Palgrave Macmillan,India2. Dr. Sakthivel Murughan M Management Principles & Practices,New Age International Publishers,New Delhi3. Redmond, J, Trager R Media Organization Management, Biztantra,New Delhi4. Albarran, Alan B Media Economics, Surjeet Publication,New Delhi
BAMC 29Defense Journalism
Unit IDefence and Media, Defence reporting: Necessity and History, Defence reporter, preparation and essential requisites, Defence reporting: Its risk and Do’s and Don’ts.Unit IIDefence reporting and its hurdles, types of defence reporting, writing on defence issues, News sources in defence and how to keep them, defence news through non- defence sources, tools of a defence reporter.Unit IIIOrigin and development of defence services in India and its structure, Navy: Its origin and development, Air Force: History and growth, Indian Armed Forces and their associate organization.
Unit IVIndia and its neighbouring countries, wars after India’s Independence, Present challenges of defence, Social face of defence, India major defence Institutions.
Suggested Reading:1. Defence Journalism in India: Sangeeta Saxena, Manas Publication, New Delhi.2. Indian Security, Threats and Strategies: Ashok Malik, Rajendra Nath, Shyam Khosla,
Chandigargh,3. kargil Dastavaj, Ravinder Jain, R.J. Communication, Private Ltd. Bhopal.
BAMC 30English
Unit IOrigin of Script Writing, various forms of writing (i.e. Essays, short stories, Poetry, Novels), News Analysis.Unit IIStructure of writing: Preparation, Introduction, Body & Conclusion, Presentation, and content style.
Unit III
Essential of Communication Skills, Group communication, Body Language, Workshop and Jam Session.Unit IVOfficial correspondence and Report Writing, Audio-Visual Aids, Printed Aids and Computer aided presentation.