blustar consulting llc
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BluStar Consulting - Bringing Ideas to Light. Helping biotechs and pharma optimize development of innovative medical therapies by providing custom market insights and commercial development expertise.TRANSCRIPT
Bringing Ideas to Light
BluStar Consulting LLC
Helping clients optimize development of innovative medical therapies by providing custom
market insights & commercial development expertise.
BLUSTAR CONSULTING
BluStar helps Bridge the Gap from Concept to Customer
BSC offers assistance with:
• Corporate Plans
• Portfolio Optimization
• Brand/Product Plans
• Launch Planning
• Lifecycle Development
BluStar can help you create the path to market …
BSC offers assistance with:
• Competitive Landscapes
• Market Characterizations
• Habits & Practices
• Situational Analyses
• Patient Characterizations
… provide insights & course corrections along the way ...
BSC offers assistance with:
• New Indication Assessments
• TPP Development
• Forecasts & Segmentation
• Packaging
• Branding & Positioning
• Targeting &Tracking
… and help maximize the commercial opportunity.
BluStar Consulting – a Customized Experience
• We get Involved:
– Partnering to understand your unique business needs
– Uncovering your key issues or information requirements to enable better decisions
– Designing and executing custom projects to address your needs
– Translating your data and information into actionable insights
– Providing recommendations and strategies for your success
– Tapping into experts from our network to tackle to your conundrum
BluStar Expert Network: Designed for Custom Solutions
We have experts for your needs:
• BioPharma Alumni
• Therapeutic Area Experts
• Technical Specialists
• Commercial Professionals
• Hourly Consultations– Strategic Planning, Commercial
Expertise
• Custom Research Solutions– Competitive Landscape, Forecasting,
Branding & Positioning
• Short-Term Commercial Specialists– In-house commercial team support
– Transition staffingmedical leaves, vacancies
BluStar support can be tailored to your needs…
Meet some of the BluStar Experts: Robin
• ROBIN BATEMAN - Founder
• 20+ years in BioPharma– 10 years in Basic Research & Drug Discovery
– 20 years in Market Research & Economics, Commercial Development, Strategic Planning
– 15 years Global Experience
• Client Side and Consulting Experience– GSK, QLT, Bayer, Talecris, Inspiration Bio
– NFO Research, RBF Consulting, BluStar Consulting
• Recent Projects include:– Developing the Corporate Franchise Strategy –Pharma
– Developing Corporate & Brand Plans - Devices
– Commercial Information Preparation for IPO – Plasma
– Portfolio Optimization and Forecasting – Global Company
– Branding and Positioning – Rare Disease Therapy
• MBA – Fuqua School of Business at Duke UniversityBS in Biology – UNC at Chapel Hill
Meet some of the BluStar Experts: Suzette & Tracy
SUZETTE deVOGELAERE
• Founder – Concepts& Strategies
• 30+ years as Qualitative Researcher
• 5,000+ groups and interviews moderated
• Medical (Pharma & Device) Consumer & B2B
• Faculty Member at RIVA
• Recent work with BluStar Includes Packaging, Branding & Positioning, New Product Assessments
TRACY PROCTOR
• Founder – TDP Strategic Solutions
• 15+ years Strategic Planning, Corporate Development
• Strategic Planning & Execution for Boards of Directors
• Recent work with BluStar Includes Secondary Research, Sales Targeting, Marketing Campaigns
Some of the BluStar Partners: Pharmatell & Epocrates
PHARMATELL• Strategic Pharmaceutical Competitive Intelligence
• Database of Premium Global Financial Analyst Reports
• Pharma, Biotech, Diagnostics, Corporate, Indication
• Essential for BD, CI, and New Product Development
• BluStar Consulting is an Authorized Agentwww.pharmatell.com
EPOCRATES• QUICKRECRUIT, QUICKQUAL, MEDINSIGHT
• Leveraging 250,000+ Physician panel
• Simple, quick recruiting for 1-on-1 interviews
• Quick response on-line qualitative for urgent issues
• Simple on-line surveys for quantitative resultswww.epocrates.com
Meet some of the BluStar Companies
Learn More at www.blustarconsulting.com
BLUSTAR CONSULTING LLC