Case Study

by

Campaign Details

• Client: The Indus Entrepreneurs (TiE)• Event: Kaun Banega Entrepreneur• Venue: Indian Institute of Management, Bangalore • TG: Aspiring Entrepreneurs

Background

• Kaun Banega Entrepreneur is a program built to stimulate and nourish the entrepreneurial spirit of individuals

• The event is intended to give aspiring/existing entrepreneurs an opportunity to indulge in a real-life thrill of team building and company creation

Objective

Provide the TG with an interactive engagement and establish a great

connect with the nature of the event

“Kaun Banega Entrepreneur”

BluFi deployment and activation

• The entire event area was converted into a BluFi (Bluetooth) zone

• Users were educated with different communications to ensure they experience KBE in an interactive way:– Standees– Announcements

Educating Participants

• A mobile application was delivered to the mobile phones of attendees when they switched on their mobile Bluetooth

• An exclusive WAP page www.blufi.mobi/tie was created for Blackberry users to engage effectively during the event

• The mobile application had the following features:- An online Opinion Poll - Registration form- Quiz- Feedback form

Opinion Poll

• “Opinion Poll” forms were delivered to users via BluFi at end of a particular group presentation

• The poll was conducted parallel to the jury judgment

• Results of the opinion polls were displayed in Real-time using LCD screens inside the hall enhancing user engagement and participation

Registration

Non TiE members could register with TiE Mobile connect through an m registration form. Registered users can receive alerts and

information from TiE

Quiz

A series of questions were delivered to keep the audience engaged during the fillers

Feedback

Users were able to rate the various aspects of the event and share their feedback

Number of Engagements

Downloads through BluFi: 169

Downloads through microsite: 16

46%

14%

9%

8%

9%

14%

Nokia SE LG Samsung Blackberry Others

BluFi acceptance across various handsets

Event was attended by 200+ users. We were not supporting windows, iphone and few of the phones

Deeper Engagements

Number of registrations for TiE: 32

Response rate for Opinion Poll: 391

Number of quiz respondents: 65

Feedback: 45

“Apart from the number of downloads, we have witnessed great interest from the audience as it reflected in the number of votes for their favorite entrepreneur”

Results: Opinion Poll

Group wise Opinion Poll Responses

0

50

100

150

200

Inadequate Satisfactory Good Very Good Excellent

Group 1

Group 2

Group 3

Group 4

Group 5

These are cumulative responses across the 5 questions asked during the opinion poll

Inadequate Satisfactory Good Very Good Excellent

Group 1 38 84 121 67 61

Group 2 189 111 83 6 21

Group 3 83 116 110 38 18

Group 4 87 90 112 97 59

Group 5 152 82 80 30 16

Results: Feedback

Like Unlike

Overall experience of KBE 37 1

Initiatives of TiE 36 2

BluFi engagements at KBE 36 2

Feedback at Kaun Banega Entrepreneur

Like Like Like

Unlike Unlike Unlike0

5

10

15

20

25

30

35

40

Overall experience of

KBE

Initiatives of TiE BluFi engagements at

KBE

Plan for subsequent events

• New applications and utilities based on the discussion• Improved support for Blackberry, iPhone and other phones• Alerts to members through SMS on the activities• More information on the mobile microsite

Thank you

Team TELiBrahma