blueprint to planning your website rebuild
TRANSCRIPT
BLUEPRINT TO PLANNING YOUR WEBSITE REBUILD
THINK SMART. ACT BOLD.Business Consultancy Meets Digital Agency
CORE ELEMENTS OF A REBUILD
START WITH STRATEGY
AUDIENCE ACTION MATRIX
Cost Comparison & Testimonials
We have delivered real value.
Comparison Calculator
Support & Systems Integration
We’ll be there when you need us.
Integrations List & White Paper
Features List & Price
This will meet all the objectives defined.
Contact Us Form
MARKETING
MARKETING CONSIDERATIONS
GET INSIGHTS FROM EXISTING ANALYTICS
SOFT HARDLEADING
SITE ARCHITECTUREKeep it logical and simple.
CULTURE + BRAND
BRAND VOICE FRAMEWORK
WRITING YOUR CONTENT
TECHNOLOGY
INFRASTRUCTURE / SERVERS
CONTENT MANAGEMENT SYSTEM
ONSITE FEATURES
THIRD-PARTY INTEGRATIONS
THIRD-PARTY CONNECTIONS
THERE ARE HUNDREDS OF CMS SYSTEMS
Is it easy for your team to use daily?
Does it have the core features you need?
How difficult will it be to add new features?
Will the organization be around and how quickly are they producing new features?
DESIGN
MATCHING STYLE TO BRAND & AUDIENCE
DESIGN FOR CONVERSION
OTHER THINGS TO CONSIDER
BUDGETING
TEMPLATE CUSTOM
OPEN SOURCE CMS PROPRIETARY CMS
STOCK PHOTOS + VIDEO
YOUR CONTENT WRITER + SEO
BROCHURE-LIKE ADVANCED FEATURES
BASIC CODING RESPONSIVE, ADA, ETC
JUST A SITE STRATEGIC GROWTH TOOL
A PLAN FOR THE FUTURE
MEASURING + SPLIT TESTING
ONE WORD OR A COLOR MATTERS
AN IMAGE CAN MAKE A BIG DIFFERENCE
GOOD TOOLS
WE JUST SCRATCHED THE SURFACEWHAT QUESTIONSDO YOU HAVE?
Get the slides at insivia.com/redesign-your-website