blueprint to planning your website rebuild

27
BLUEPRINT TO PLANNING YOUR WEBSITE REBUILD

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Page 1: Blueprint to planning your website rebuild

BLUEPRINT TO PLANNING YOUR WEBSITE REBUILD

Page 2: Blueprint to planning your website rebuild

THINK SMART. ACT BOLD.Business Consultancy Meets Digital Agency

Page 3: Blueprint to planning your website rebuild

CORE ELEMENTS OF A REBUILD

Page 4: Blueprint to planning your website rebuild

START WITH STRATEGY

Page 5: Blueprint to planning your website rebuild
Page 6: Blueprint to planning your website rebuild

AUDIENCE ACTION MATRIX

Cost Comparison & Testimonials

We have delivered real value.

Comparison Calculator

Support & Systems Integration

We’ll be there when you need us.

Integrations List & White Paper

Features List & Price

This will meet all the objectives defined.

Contact Us Form

Page 7: Blueprint to planning your website rebuild

MARKETING

Page 8: Blueprint to planning your website rebuild

MARKETING CONSIDERATIONS

Page 9: Blueprint to planning your website rebuild

GET INSIGHTS FROM EXISTING ANALYTICS

Page 10: Blueprint to planning your website rebuild

SOFT HARDLEADING

Page 11: Blueprint to planning your website rebuild

SITE ARCHITECTUREKeep it logical and simple.

Page 12: Blueprint to planning your website rebuild

CULTURE + BRAND

Page 13: Blueprint to planning your website rebuild

BRAND VOICE FRAMEWORK

Page 14: Blueprint to planning your website rebuild

WRITING YOUR CONTENT

Page 15: Blueprint to planning your website rebuild

TECHNOLOGY

INFRASTRUCTURE / SERVERS

CONTENT MANAGEMENT SYSTEM

ONSITE FEATURES

THIRD-PARTY INTEGRATIONS

THIRD-PARTY CONNECTIONS

Page 16: Blueprint to planning your website rebuild

THERE ARE HUNDREDS OF CMS SYSTEMS

Is it easy for your team to use daily?

Does it have the core features you need?

How difficult will it be to add new features?

Will the organization be around and how quickly are they producing new features?

Page 17: Blueprint to planning your website rebuild

DESIGN

Page 18: Blueprint to planning your website rebuild

MATCHING STYLE TO BRAND & AUDIENCE

Page 19: Blueprint to planning your website rebuild

DESIGN FOR CONVERSION

Page 20: Blueprint to planning your website rebuild

OTHER THINGS TO CONSIDER

Page 21: Blueprint to planning your website rebuild

BUDGETING

TEMPLATE CUSTOM

OPEN SOURCE CMS PROPRIETARY CMS

STOCK PHOTOS + VIDEO

YOUR CONTENT WRITER + SEO

BROCHURE-LIKE ADVANCED FEATURES

BASIC CODING RESPONSIVE, ADA, ETC

JUST A SITE STRATEGIC GROWTH TOOL

Page 22: Blueprint to planning your website rebuild

A PLAN FOR THE FUTURE

Page 23: Blueprint to planning your website rebuild

MEASURING + SPLIT TESTING

Page 24: Blueprint to planning your website rebuild

ONE WORD OR A COLOR MATTERS

Page 25: Blueprint to planning your website rebuild

AN IMAGE CAN MAKE A BIG DIFFERENCE

Page 26: Blueprint to planning your website rebuild

GOOD TOOLS

Page 27: Blueprint to planning your website rebuild

WE JUST SCRATCHED THE SURFACEWHAT QUESTIONSDO YOU HAVE?

Get the slides at insivia.com/redesign-your-website