bluehornet webinar: the rise of the digital wallet - new opportunities for email marketers
DESCRIPTION
Presented by BlueHornet’s Director of Product Management, Manny Ju, this webinar will introduce you to the concept of the mobile wallet and how it’s affecting email marketing programs, including: - Emerging trends in the mobile/digital wallet space - Why early adoption of the digital wallet is a strong indicator of brand loyalty - How wallets, like Apple’s Passbook, mean incremental revenue for email marketersTRANSCRIPT
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THE RISE OF THE MOBILE WALLET:NEW OPPORTUNITIES FOR EMAIL MARKETERS
Manny JuDirector of Product Management
August 2013
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Manny JuDirector of Product Management
BlueHornet
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REVOLUTIONS IN COMMERCE
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Barter
IN THE BEGINNING …
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Barter Currency
TRANSFERRABLE
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Barter Currency Credit Cards
TRANSPORTABLE
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Barter Currency Credit Cards
Digital Wallet
s
TRANSPARENT
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MOBILE WALLET
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NFC
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NEAR-FIELD COMMUNICATION
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NEAR-FIELD COMMUNICATION
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Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing Association, and Interactive Advertising Bureau
MOBILE PAYMENTS: NFC (SELECT COUNTRIES)
Base: smartphone owners, 2012
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WHICH COMES FIRST?
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OnlineShopping
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DIGITAL WALLETS ONLINE
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Mobile
= Increase Revenue
= Increase Revenue
= Increase Revenue
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Question: How likely are you to buy an item or service from an email you read on your mobile device?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
>60%likely to buy
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THE MOBILE EXPERIENCE
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THE MOBILE EXPERIENCE
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MobileOpeners
Mobile Clickers
Mobile Buyers
77%
70%
46%
THE MOBILE EXPERIENCE
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Web Site Mobile Site
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Web
2000
2011
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2 stepCheckout
directly within email
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EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
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EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
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Instant Gratificationcommunicate
listen to musicre
ad a
book
new
spap
erm
agaz
ine
GAMESwhere am i?who are u?
wat
ch tvm
ovie
svi
deos
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Instant Gratificationpurchasing
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MobileOpeners
Mobile Clickers
44%
40%
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Referenced with permission from @Pay LLC
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ONE FINAL POINT
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Question: How likely are you to show your mobile phone to a store cashier to redeem a discount code, barcode, or online coupon instead of printing the coupon and bringing it to the register?
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
~75%Likely
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Passbook
• Coupons• Boarding Passes• Event Tickets• Loyalty Cards
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PASSBOOK
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Passbook
Email Marketing+
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Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
Question: Which of the following is your most important reason for signing up to receive emails from companies seeking your business?
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Digital Wallets
Transparent Commerce=
Instant Ownership
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MobileEmail
ConversionMobileLandingPage
MobileCart
MobilePayment
THE MOBILE EXPERIENCE
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THE MOBILE EXPERIENCE
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