Bluegiga: Module Products Overview

Tim Eskew | February 2015

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SYSTEMSNetwork Access

DEVICESConnectivity

SHORT RANGE

WIRELESS CONNECTIVI

TY

BLUEGIGA MODULESEmbedded modules for short range wireless connectivity

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Bluegiga at a glance Overview

Located in Espoo, Finland, 40 people

2014: €20.7M, >10% EBITDA, 25% CAGR past 3 years

Outsourced manufacturing with ISO9001 : 2008 Quality Management System

More than 1500 customers in all geographies serving major OEMs in various industries

Medical

Industrial

Point of Sale

Consumer Electronics

Industrial

Automotive Aftermarket2010 2011 2012 2013 2014

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

WiFiBluetooth SmartBluetooth Audio ModulesClassic Bluetooth+ SR

Unit

s

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History

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We deliver innovation with focused value added offerings:• Robust, predictable RF

performance• Integrated, in-house developed,

feature-rich software stacks• Broad set of simple tools for

application design and development

• Highly skilled / knowledgeable support staff to ease integration

Radios

Software

Tools

People

INNOVATION AND VALUE

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Module Customers

Cost effective for new products /low volume applications

Faster ”time-to-market” with significantly less design risk

Requires minimal NRE and RF expertise

Significant certification savings

Software stacks enable unique, customer specific features/product capabilities

Chipset Customers

Migration path for higher volume devices

Easy and safe cost reduction from module-based designs

Software/firmware re-use

Future software/stack upgrades reduces obsolescence risk

Lower overall design risk

Create Long-Term Value for CustomersExtending customer lifetime by offering upgrade path that suits each customer’s need

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BLUETOOTH 4.0

CLASSIC BLUETOOTH

WIFI

BLUEGIGA OFFERINGS

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Additional Valuable Module Features

All Bluetooth products fully Bluetooth certified

Controller Subsystem & Host Subsystem

-40C to +85C operating temperature

FCC, CE, IC, South Korea, Japan, Brazil for most modules

Low cost development kits available for all products

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Typical Customer Profile

Time to market is key program attribute

EAUs typically less than 100K

Limited/no in house RF expertise

Limited/no knowledge of Bluetooth or WiFi

Performance and ease of use valued over absolute lowest cost

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Typical Applications

Sports and fitness equipment

Audio streaming

Medical devices

Smart home accessories

Automotive aftermarket accessories

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Example Customers

Health & WellnessProximity MarketingPoint of Sale Industrial

Audio & Video Sports & Fitness Automotive

More than

1,500Customers

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Typical objections/questions

Why is your module more expensive than a chipset

Are your modules certified?

Why use a module when it’s easy to design in a chipset?

Do I have to pay extra for your software?

Do you have development kits?

Do you have an SDK & where can I get it?

Do you have any example mobile apps?

How do I get support?

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Why our modules?

Broad line of Bluetooth Classic, Bluetooth Smart, Bluetooth Smart Ready, and WiFi modules

Robust, feature rich software stacks developed in house

Great RF performance

Reliable & Interoperable

High quality

Excellent range

Great service!

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What’s next?

Visit Bluegiga.com to learn more about our module capabilities

Identify target customers

Engage regional Bluegiga team to help determine customer/product fit & work opportunities jointly

Promote module capabilities to partners

Attend product training in coming months

Thank You