bluebit systems profile & ppc portfolio
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www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
A Digital Media
Agency offering Strategy
Consulting & Execution
Introduction:
BlueBit Systems is an established Digital Media Agency offering Strategy Consulting and execution, committed to providing excellence in
client servicing.
Blue is the color of the sky and sea. BlueBit Systems takes your business to the limits of sky. We understand the depth of technology and work with
stability in our environment.
We, at BlueBit Systems, endeavor to give you the world class online marketing services for your business. We are a reservoir of young, smart
and hard working professionals who share a common vision of growth, with an immense sense of responsibility and bonding. We combine our experience
with our creative skills and knowledge of the most updated technologies to
provide solutions that meet our clients’ needs.
From years of hands-on experience in online marketing and an attitude to stay abreast with the latest techniques, we provide you highly goal oriented
and cost-effective web development and SEM services.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Integrated Digital Marketing
We explore the Best
web marketing components for your
business
Our Strength:
Digital Marketing
Search Engine Optimization (SEO) Google Adwords and Facebook Ads campaigns
Google analytics reports and keyword ranking report generation Website development, designing and maintenance - With a core
focus on user friendly and search engine friendly designs. Social Media Marketing
Why BlueBit Systems?
Awarded ‘Best Digital Marketing Professional 2014’. Over 8 years of experience in online marketing & web
Development. Google Partner Company managing campaigns for more than
$100,000/month. We have more than 150 happy clients, from SME to large corporate.
Team of over 15 young and energetic industry-qualified staff. Track record in generating an impressive ROI for our clients.
Customized SEM services to meet your goals and objectives. Excellent client service on every individually managed account.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Awesome Portfolio:
1. www.nanoshel.com-Nanotubes Suppliers 2. www.protoxin.com- Biotechnology Products
3. www.toothroot.com- Orthodontic Equipments 4. http://www.hypnotizr.com/ - Hypnosis Treatment
5. www.credibleitsolutions.co.uk- Online education 6. www.monili.co.uk – Jewelry site – E-Commerce
7. www.thecps.co.in- Online education
8. http://e-gmat.com – Online GMAT course 9. www.100salts.com- Industrial Chemicals
10. www.tangerineresorts.com – 3 Star Hotel in India 11. www.hgclothing.co.uk – Clothing E-Commerce
12. www.vaperite.com- Electronic smokeless cigarettes E-Commerce 13. plussizesuperstore.com- Clothing
14. www.healingwatersupplies.com.au – Swimming Pool Equipments 15. www.frozenlemons.com- Company Naming Agency
16. www.fit4-future.co.uk - Fitness & Educational Resources 17. www.shopkk.com- Fashion Clothing - E-Commerce
18. www.kayasieraden.nl- Jewelry site – E-Commerce 19. www.pregnancycareonline.com – Pregnancy Tips
20. findawayjose.com- iPad/iPhone App Game 21. http://www.everestlock.com/ - Locksmith Services
22. http://alcoholdelivery.com.sg/ - Online Alcohol Store
23. http://www.bbhomes.ca/ - RTM Homes 24. www.partyprincessproductions.com – Themed birthday parties
25. http://www.completeplumbingheatingandair.com/ 26. http://qualitycarpetcleaningco.co/- Carpet Cleaning
27. http://laimmigrationlawyers.net/ - Immigration Lawyer 28. http://skinneymedspa.com/- Medical Spa
29. http://vacations-abroad.com/ -Vacation Rentals 30. http://ravebooth.com/ -Party Accessories
31. ZEO Ministry –Christian Ministry 32. www.epfloors.com –Flooring Solutions
33. www.logmeonce.com –Internet Security-New product launch
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
PPC at BlueBit Systems:
https://www.google.com/partners/#a_profile;idtf=010716811850590467849
We are Google Partner Company managing campaigns for more than $100,000/month.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Specialization:
Google Search Network Google Display Network True View Video Ads Mobile Ads Facebook Ads Bing Ads
We are one of the leading trusted providers on ODesk, our 5/5 Golden Star ratings, high percentage of repeat customers and excellent feedback speak for itself -We live up to our reputation.
PPC advertising or Pay per Click advertising is known to be one of the most effective and fastest ways to get traffic to your website. We, at BlueBit Systems work on your PPC campaign in a way that gets you the best results in a budget and time frame that you prefer.
t’s you who decides how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.
results (and we mean sales) more quickly than with Natural SEO methods.
by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more.
percentage of the relevant traffic and prospective sales lead is higher than the irrelevant traffic.
Another benefit to PPC listings is the opportunities for international exposure. Organic search listings vary in different geographical regions. With PPC at BlueBit Systems, you control where you are seen.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
PPC Case Studies: Alcohol Delivery, Singapore URL: http://alcoholdelivery.com.sg/
Client Profile:
Alcohol Delivery is a Singapore based online liquor show which offers all kinds of liquor online
such as Singapore vodka, absolut vodka, bourbon whiskey, alcoholic drinks and more. This
website is all about serving wine lovers with best wine brands across the globe.
USP: 1 Hr alcohol delivery across Singapore
Product Categories:
Beers
Whiskies & Scotch
Brandy & Cognac
Vodka
Tequila
Gin & Rum
Liqueur
Cider
Red Wine
White Wine
Champagne
PreMixed & Alcopops
The Challenge:
While Alcohol Delivery, Singapore had great history within their existing PPC campaigns, comprehensive restructuring and cleanup of their account was needed in order to further optimize and increase online sales. We also needed innovative ways to expand their Advertising efforts in order to maintain their status as a major player in their field. In Dec 2012, Alcohol Delivery, Singapore appointed BlueBit Systems to manage its Firm Adwords Advertising, based on a PPC Quote which we had provided the previous month. At that time, Alcohol Delivery was spending >$2,000 per month on Adwords and earning new customers at an average cost of which has no data.
With the ultimate goal of increasing Form Submissions and Calls month over month, Alcohol Delivery
came to BlueBit Systems for proven success in managing Online Marketing campaigns using an integrated approach to get right leads/ customers which they were not getting before.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Goals:
Solution: The PPC campaigns were carefully audited and major issues were identified, including:
ought in too much unwanted traffic.
Wrong timings to target the Ads. Modified PPC (pay per click) ad campaign on Google Adwords (as client wanted to stick with Adwords for some time).
set up; relevant to the theme.
Due to expensive bids on primary keywords, researched secondary keyword phrases to expand ad campaigns while maintaining low CPC (cost per click).
Restructuring Alcohol Delivery Adwords Ad Account:
By mid-Jan we completed our Adwords account restructuring for the Firm. The improved Adwords account was reorganized into about 8-10 ad groups. A thorough keyword search was carried out which resulted in a revised Adwords advertising account structure which today has over 100 keywords, organized in 11 ad groups, with almost 15 live ads and a custom tailored list of over 100 negative keywords on each campaign and near 50 negatives per ad group. Over the first 15 days, we completed a top to bottom restructuring of the account. This includes- creating individual Campaigns for the Products, creating ad groups for almost 10 individual products. These ad groups were comprised of about more than 25 keywords each. These all had the very specific product descriptions. For each ad group, our PPC guys wrote four unique ads targeting individual product pages. Along with this developed a custom list of negative keywords too. This was done to avoid displaying ads for related but tangential search phrases. With respect to structuring, we launched a separate campaign. Instead of targeting general keywords we selected specific keywords. For those specific keywords we targeted to special landing pages rather than Home Page. This helped end- users to land on the exact product page. Campaigns were broken out by Product Category, Platform (Search versus Content). This was done in order to have better control on the spending and track results. The requirement of the hour was to create a campaign that is more Product- Based and research for keywords that generate sales. Also introducing more negatives to control the budget and improved CTR (Click through Rate); concurrently creating effective Ad texts for the Campaign too. Along with this, we initiated a series of multivariate tests. The objective of these tests was to establish a trend and study the end- user behavior so that we could have better understanding of the behavior pattern.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Some Important Facts: Average Ad-words budget- $70/day Average Ad Position- 1.2- 2.0 Average Conversions- 5-10/day Average CTR- 6.5% Average CPC- SG$ 1.17
Results: Significant growth exhibited across online sales & phone calls. The Project is On- Going and we have raised our target to get max out of the allotted budget.
URL: http://alcoholdelivery.com.sg/
Drove 8.5x ROI for overall campaign
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Frozen lemons, Netherlands URL: http://www.frozenlemons.com
Some Important Facts: Average Ad-words budget- 200 Euro/day Average Ad Position- 2- 2.5 Average Conversions-10-25/day Average CTR- 6.8% Average CPC- Euro 0.13 Target Location: Worldwide Bid Model: CPA and CPC
Results: Drove 4.5x ROI for overall campaign 180% increase in online sales
Significant growth exhibited across online sales. The Project is On- Going and we have raised our target to get max out of the allotted budget.
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Zoe Ministries, USA URL: 18 Domains Some Important Facts: Average Ad-words budget- $1500/day Average Ad Position- 2- 2.5 Average Conversions-800/day Conversion Rate -9.5% Targeting: Worldwide Campaigns: 18 Nos. Model: CPA Campaign Type: Search, display, trueview Video
Results: Significant growth exhibited across registrations with decrease in CPA. CPA decreased from $1.5 to $1.37.The Project is On- Going and we have raised our target to get max out of the allotted budget.
10% increase in conversions.
8% drop in CPA
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Results: 120% increase in conversions. 35% drop in CPA
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
Harmony Business Supplies, USA URL: http://harmonycr.com/ Client Profile:
Harmony Business Supplies is an Online Business Supply
store that operates in USA and Canada.
Some Important Facts: Campaign Type: Google Search and Google Shopping/PLA Average Ad-words budget- $2000/month Average Ad Position- 2.5-3.0 Average Conversions-3-4/day
Results: 80% increase in conversions. 35% drop in CPA
www.bluebitsystems.com
Private and Confidential ©2014 BlueBit Systems
GET IN TOUCH > We’d love to hear from you!
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marketing firm that delivers real,
measurable results then contact
us & experience success...
Skype: preeti.bluebitsystems