bluebird designs online new media marketing plan
TRANSCRIPT
An Online and New Media Marketing Plan By Holly Hind
Target Market= Women ages 25-65 in mountain locations California, Oregon, Washington, Colorado, Utah
Already has: Website- clean cut, easy to navigate
30-45 visits per day Facebook – almost 400 followers Twitter – 7 followers Blog- hasn’t been updated in 3 months Newsletter- 350 recipients Etsy- about 50 views per day
Problem -> cannot reach profit over $28K Online New Media budget= $15,000
Overview
Plan- Increase brand awareness and generate more sales Needs to do:
Website- start optimization of keywords Increase to 100 visits per day
Facebook – increase to 1500 over next year Twitter – Delete Blog- weekly postings
Post about workshop classes Newsletter- increase from 350-600 Etsy- increase to 250 visits per day Start a Google Analytics account
Reach
Website and Newsletter -Website needs button to sign up
for Newsletter-keywords in website-take out bridal section
remember main focus-Newsletter sent start of each
month-There should be multiple
Newsletters/emails during special events and when new promotions are starting
Conversion starts with website access and leads to newsletter sign ups, sales, and can bring to loyal customers
Advertising: Facebook, Etsy, Google AdWords
Advertising: Facebook, Etsy, Google AdWords
Promo codes ranging from: Free Shipping 10%, 15%, 20% OFF
Customer appreciation Holidays Student
25% and 30% OFF Cyber Monday Black Friday
Engage
Customer Loyalty Student discount Black Friday Small Business Saturday Cyber Monday Valentine’s Day First Day of Summer (6/12) Customer appreciation day
Promotions
Promo codes ranging from: Free Shipping 10%, 15%, 20% OFF
Customer appreciation Holidays Student
25% and 30% OFF Cyber Monday Black Friday
Google Analytics Primary source of data Have analytics set up for
Website Etsy site
Google AdWords Shows which key words are being clicked
Etsy- mainly for increase sales Also can be used to view site visits, revenue, sales, favorites Customer service stats
Facebook Gives information when post is promoted
Gender, age, location
Measurement