blue thumb pond & fountain expo 2014
TRANSCRIPT
-
#BlueThumbExpo
-
Youve know us as
CollectionVasesFountain
-
We are simply..
with two core product lines:
-
convenience & accessible
-
LIVE DEMO
-
Get the app
Available Today
October 15
-
New & improved website
-
Better online shopping
-
New way to find us:
bluethumbponds.com shopbluethumb.com
-
Experience live
Digital Booth
-
#BlueThumbExpo
-
Where social stands
Rapid changes to posting
Features value varies
Platform layouts
The new traditional media
-
Organic reach
-
Power of tagging
-
Text-only post
-
Link posts
-
Offers
Digital coupon
Shared to a wide audience
Lower cost than mail-$1,700 direct -$60 FB
-
Engagement
-
Pinterest Digital bulletin board
Over 70 million active users
80% of content is repost
68% female
Discovery site
-
How we can help Social Media Training
Page Re-Design
Website Build
Marketing Materials
FREE Social Media Analysis
Pondstoreand more
The
SUMMER SPECIALS ARE HERESUMMER SPECIALS ARE HERE
FREEPOND CONSULTATION*A $50 VALUE
10%15% offoffJULY SPECIAL
HELP FIGHT ALGAEALL algae control
products for GARDEN PONDS
ALL algae control products for
EARTH PONDS JULY SPECIAL Offer expires 7.31 .14.
10%off YOUR ENTIREPURCHASEGet you Fall/Winter
products early& ALL PLANTS
buy one get one FREE!
FREE4 Koi STANDARDSAT. JUNE 14thCoupon valid Saturday, June 14th 2014 only.Applies only to Fathers who are present. NO exceptions. $10 minimum purchase
PCHECK OUT
AUGUST
OFFER!
OUR SERVICES
SPECIAL
SPECIAL
LED Lighting for Landscaping & Decks
Lighting Maintenance Porous Pave Pond & Waterfall Design Consultations
Your LOCAL Source for
JUNE FATHERS DAY SPECIAL
Offer expires 8.31.14.
Must present coupon.Offer expires 9.30.14.
4293 Crosby Rd. Flint, MI | 810-736-9198 | thepondstoreandmore.com
LANDSCAPE & WATER FEATURES Pond Maintenance Landscape Bed Maintenance Spring & Fall Landscape Clean Ups Pond Netting & Aeration Equipment Spring Pond Openings/Cleanings Fall Pond Closings
-
Questions?
-
Reach me anytime! Jeff DeHaven
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven
-
#BlueThumbExpo
-
Marketing Discussion
Aaron Scarlata - Business Development
-
#BlueThumbExpo
-
KIP NORTHRUP - BLUE THUMB OWNER
SMALL CHANGES THAT CAN LEAD TO
BIG IMPROVEMENTS
-
Recession leads to BIG improvements
-
Things have improved, were in a better place.
Retail Sales are up
There are plenty of installations to go around
Overall things are better
-
Now is the time to make small changes that will impact your business.
-
How many of you have heard of the hit show The Profit?
-
Go record it, new season starts Oct. 14
-
People, Product and Process
-
Fine tuning these three areas
Look at areas you excelled this year
Highlights from last 365 days
What areas are growing?
Focus on categories that are gaining momentum
-
What did you see today for 2015?
-
Employee Change
Not pulling weight
Not saying fire that person, just making minor change
Is one of your sta kicking ass?
-
How about products
Product mix youre oering: Stale? New?
Installers: Home shows
Marketing & promoting products
Integrated (IE: fairy gardens)
MAP protected: Better margins
-
Website
How current is website? Mobile friendly?
Invest one day in past project photos
Clients are seeing you & your competitors online
Consider package pricing??? Prequalify!
-
Small Changes from Blue Thumb
Focus on improving equipment & supplies
Looking at weaknesses
Overhaul the entire PondBuilder line? Lighting
Pinterest & Houzz resource
Adding in an APP
-
SMALL CHANGES THAT CAN LEAD TO BIG IMPROVEMENTS
-
#BlueThumbExpo