MMT-Batch 36Marketing Management

“Blue Ocean Strategy vs. Red Ocean Strategy”

Research & ReportGroup Members:

Joseph Winthrop B. Godoy Karlo B. EndozoGuillor John V. Escobin I Jose Mari C. Si

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

TRADITIONAL STRATEGY

The “known” strategyMarket Competing StrategyCompetition is within existing market space

Blue Ocean Strategy vs. Red Ocean Strategy

NON-TRADITIONAL STRATEGYThe “unknown” strategyMarket Creating StrategyCreative strategic movesNew “created” Market and New DemandCompetition is IrrelevantFocus is on non-customers

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Ways to Write a Blue Ocean BlogIdeally, we all want to create blue ocean blogs that make the competition irrelevant. In the ever-competitive online space, we tend to stumble upon the same articles over and over again. Our goal is to offer a perspective that’s new to our audience. Here’s how you can make your blog stand out.

1.Never Use Red Ocean Strategies2.Know Where to Find the Blue Oceans3.Test the Elements of Your Blue Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

Blue Ocean Strategy vs. Red Ocean Strategy

1.IT’S GROUNDED IN DATA BOS is based on a DECADE-LONG study of more

than 150 strategic moves spanning more than 30 industries over 100 years

2.IT PURSUES DIFFERENTIATION AND LOW COST

BOS is based on the simultaneous pursuit of differentiation AND low cost. It is an AND-AND, not an EITHER-OR strategy.

8 Key Points of Blue Ocean Strategy

3. IT CREATES UNCONTESTED MARKET SPACE

BOS doesn’t aim to out-perform the competition, it aims to make the COMPETITION IRRELEVANT by constructing industry boundaries

4. IT EMPOWERS YOU THROUGH TOOLS AND FRAMEWORKS

BOS offers SYSTEMATIC TOOLS and FRAMEWORKS to break away from the competition and CREATE new market space

8 Key Points of Blue Ocean Strategy

5. IT PROVIDES A STEP-BY-STEP PROCESS BOS is from assessing the current state of play in

an industry to exploring the six paths to NEW MARKET SPACE, to understanding how to convert non-customers into customers. BOS provides a FOUR-STEP process to create your to-be strategy

6. IT MAXIMIZES OPPORTUNITY WHILE MINIMIZING RISK

BOS allows you to TEST THE COMMERCIAL VIABILITY of your ideas and shows you how to refine your ideas to MAXIMIZE your upside while MINIMIZING downside risk

8 Key Points of Blue Ocean Strategy

7. IT BUILDS EXECUTION INTO STRATEGY The process and tools are inclusive in BOS, it’s

easy to understand and VISUAL – which makes the process non-intimidating and an effective path to BUILDING EXECUTION INTO STRATEGY

8. IT SHOWS YOU HOW TO CREATE A WIN-WIN OUTCOME

As an integrated approach, BOS shows how to align the three strategy proposition –VALUE, PROFIT and PEOPLE – to create a WIN-WIN outcome

8 Key Points of Blue Ocean Strategy