BLUE OCEAN STRATEGYW. Chan Kim and Renée Mauborgne

Christopher Adrian 32412014Ferry Aditya 32412031Ardian Kurniawan 32412041Vincentius Rongkang 32412052Surya Wibowo 32412058

Published in 2005 ( W. Chan Kim & Renée Mauborgne, Professors at INSEAD & Co-Directors of the INSEAD Blue Ocean Strategy Institute )

Differentiation and Low Cost New Market

BACKGROUND

EXAMPLES

BLUE OCEAN STRATEGY OF

• History - found by Fushajiro Yamaiuchi 1899 - the first product of Nintendo is Trading

Card Game - Develop by Gunpei Yuichi as Game

Developer

Nintendo Video game era• NES era ( Nintendo Entertainment System ) (Fourth Generation ) - the first video game console - most selling video game console (60

million units) - Mario Bros and Zelda - the revolution game has begin

Gameboys Series Era

• The first portable game (1989)• The first selling reach 150 million unit• The first Popular game is tetris

• Gameboys Types : - Gameboy Pocket (1996) - Gameboy Colour (1999) - Gameboy Advance (2001) - Gameboy Advance SP (2003) - Gameboy Micro (2005)