blue moose consulting€¦ · the brain, understood in linear representation, by cajal; and from...

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BLUE MOOSE CONSULTING NEWSLETTER Volume 15, No. 9 • September 2018 Talking Health: Brain Beauty H ow do we identify Brain Beauty? Is the brain beautiful if one does well in school or industry testing exams? Is the brain beautiful if one expresses consummate empathy and/or heightened spiritual advancement? Is the brain beautiful if one excels on beating the Jeopardy buzzer? Or wins the football pool? Our health food store is about “Optimum”. Optimal immune health, optimal digestive function, optimum energy and heart function. Optimum circulatory performance, and how that brings better health. Our health food store should be the beauty-parlor for Brain Health. It should be where people want to go to make their brains better: and that is a heady proposition. Everyday we walk among our fellow citizens, not knowing if we are walking past a brilliant mind, or a troubled mind or a wounded mind. There it is, nestled in its little cranial nest, the steering wheel of the ship that is the human: and we can either marvel or worry about the intellectual capacity of the other people on our planet. (I am sure we worry!??). We spend so much time judging how our peers dress, or their weight, or the car they drive: when the real judgement of a beautiful life can be found in the garden that is the beautiful brain! The visuals. The brain is defined as “an organ of soft nervous tissue contained in the skull of vertebrates, functioning as the coordinating center of sensation and intellectual and nervous activity”. Cold science. Let’s consult an artist! Santiago Ramon y Cajal was the first person of Spanish origin (Basque Province of Navarre) to win the Nobel Prize in Physiology/Medicine in 1906 for his work in neuroanatomy and the histology of the central nervous system, [histology: study of the anatomy of tissues and cells using microscopy]. He was an interesting guy: part artist and part scientist—and the thoughts that he must have had as he conducted his inquires!?! Identified as “The Father of Modern Neuroscience,” Cajal was an artist who became obsessed with drawing the anatomy of what he saw— recorded in drawings—as he explored the brain and its switchboard cousin, the central nervous system. There is a beautiful book on his lifelong drawings, (and you can learn of the book and see some pics through this quick youtube video: www.youtube. comp/watch?v=72IPPIt5iMw) – to see how earlier scientists began to explore the universe of our complex and beautiful brains. Beautiful Brain: The Drawings of Santiago Ramon y Cajal can be a transfixing way to understand today the wonder grappled with by scientists at that time as to the miracle and complexity discovered in those early 20th Century pencil drawings. These were the textbook ideas that led to the next level of understanding! That our brains can even do that, and that these experiences are captured in history and shared by print (and internet) is all part of the awesomeness of what we can comprehend, with our brains! The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got us to the limitations that are our understanding today! Now, with the marvels of modern science, 3D technology and other techno- experiences, we are able to make the brain even more front & center, “mind-blowing,” and studiable. But science is still eons away from understanding what goes on in the generic human brain. Insofar as personalized medicine, let’s just say that we have a long way to go. We can slice and dice, and remove and prod and look and theorize—and produce journals—but to the individual, the person holding that brain (you) it is all about feeling, understanding and proper function. As wordsmith artist Bob Schneider says in the rhythmic song “Capn Kirk“, “I just want to feel good. I don’t want to hurt nobody. I just want to get a good time out of my life!” Science is doing its best, but our appreciation should be—and will be for centuries—left in some state of absolute awe. Everyone should take a moment to look through the drawings of Santiago Cajal. He found and drew such beautiful anatomical representations... What I see is the brain as a congested neuronal garden; the brain is an organized labyrinth closet. Beautiful brain: BEING! (I don’t want to speak over your head (brain humor here), and of course I am drowning in the magnificence of all this thought, but we all need at some point to reflect and appreciate the beauty that is our brain!) What to do about it? Well, quite simply, we need to feed our brain! The average human brain is about three pounds, and six inches long. Our life experience and our mental development is captured, processed and stored in the spacious growth of our brain from the ¾ lb. that it is when we are born. Not much real estate there to work with: no extra storage variable to use up for storage or unwanted relics! The brain makes up less than 2% of our body weight (you do your own math!), yet it ‘consumes’ about 20% of the body’s energy when the body is at rest. The human brain is an interesting organ. News today as I write: “Scientists have taken another step toward understanding what makes the human brain unique. An international team has identified a kind of brain cell that exists in people but not mice, the team reported … in the journal Nature Neuroscience." “This particular type of cell had properties that had never actually been described in another species," says Ed Lein, one of the study's authors and an investigator at the Allen Institute for Brain Science in Seattle.” (www.npr.org/sections/health- continued on page 2 An image of a rosehip neuron (top) and a connecting pyramidal cell (bottom). Tamas Lab/University of Szeged

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Page 1: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Blue MooseConsultingN e w s l e t t e r

Volume 15, No. 9 • September 2018

Talking Health: Brain Beauty

How do we identify Brain Beauty? Is the brain beautiful if one does well in school or industry testing exams? Is the brain beautiful if

one expresses consummate empathy and/or heightened spiritual advancement? Is the brain beautiful if one excels on beating the Jeopardy buzzer? Or wins the football pool? Our health food store is about “Optimum”. Optimal immune health, optimal digestive function, optimum energy and heart function. Optimum circulatory performance, and how that brings better health. Our health food store should be the beauty-parlor for Brain Health. It should be where people want to go to make their brains better: and that is a heady proposition.

Everyday we walk among our fellow citizens, not knowing if we are walking past a brilliant mind, or a troubled mind or a wounded mind. There it is, nestled in its little cranial nest, the steering wheel of the ship that is the human: and we can either marvel or worry about the intellectual capacity of the other people on our planet. (I am sure we worry!??). We spend so much time judging how our peers dress, or their weight, or the car they drive: when the real judgement of a beautiful life can be found in the garden that is the beautiful brain!

The visuals. The brain is defined as “an organ of soft nervous tissue contained in the skull of vertebrates, functioning as the coordinating center of sensation and intellectual and nervous activity”. Cold science. Let’s consult an artist! Santiago Ramon y Cajal was the first person of Spanish origin (Basque Province of Navarre) to win the Nobel Prize in Physiology/Medicine in 1906 for his work in neuroanatomy and the histology of the central nervous system, [histology: study of the anatomy of tissues and cells using microscopy]. He was an interesting guy: part artist and part scientist—and the thoughts that he must have had as he conducted his inquires!?! Identified as “The Father of Modern Neuroscience,” Cajal was an artist who became obsessed with drawing the anatomy of what he saw—recorded in drawings—as he explored the brain and its switchboard cousin, the central nervous system. There is a beautiful book on his lifelong drawings, (and you can learn of the book and see some pics through

this quick youtube video: www.youtube.comp/watch?v=72IPPIt5iMw) – to see how earlier scientists began to explore the universe of our complex and beautiful

brains. Beautiful Brain: The Drawings of Santiago Ramon y Cajal can be a transfixing way to understand today the wonder grappled with by scientists at that time as to the miracle and complexity discovered in those early 20th Century pencil drawings. These were the textbook ideas that led to the next level of understanding! That our brains can even do that, and that these experiences are captured in history and shared by print (and internet) is all part of the awesomeness of what we can comprehend, with our brains!

The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got us to the limitations that are our understanding today!

Now, with the marvels of modern science, 3D technology and other techno-experiences, we are able to make the brain even more front & center, “mind-blowing,” and studiable. But science is still eons away

from understanding what goes on in the generic human brain. Insofar as personalized medicine, let’s just say that we have a long way to go. We can slice and dice, and remove and prod and look and theorize—and produce journals—but to the individual, the person holding that brain (you) it is all about feeling, understanding and proper function. As wordsmith artist Bob Schneider says in the rhythmic song “Capn Kirk“, “I just want to feel good. I don’t want to hurt nobody. I just want to get a good time out of my life!” Science is doing its best, but our appreciation should be—and will be for centuries—left in some state of absolute awe.

Everyone should take a moment to look through the drawings of Santiago Cajal. He found and drew such beautiful anatomical representations... What I see is the brain as a congested neuronal garden; the brain is an organized labyrinth closet. Beautiful brain: BEING!

(I don’t want to speak over your head (brain humor here), and of course I am drowning in the magnificence of all this thought, but we all need at some point to reflect and appreciate the beauty that is our brain!) What to do about it? Well, quite simply, we need to feed our brain!

The average human brain is about three pounds, and six inches long. Our life experience and our mental development is captured, processed and stored in the spacious growth of our brain from the ¾ lb. that it is when we are born. Not much real estate there to work with: no extra storage variable to use up for storage or unwanted relics! The brain makes up less than 2% of our body weight (you do your own math!), yet it ‘consumes’ about 20% of the body’s energy when the body is at rest. The human brain is an interesting organ.

News today as I write: “Scientists have taken another step toward understanding what makes the human brain unique. An international team has identified a kind of brain cell that exists in people but not mice, the team reported … in the journal Nature Neuroscience." “This particular type of cell had properties that had never actually been described in another species," says Ed Lein, one of the study's authors and an investigator at the Allen Institute for Brain Science in Seattle.” (www.npr.org/sections/health-

continued on page 2

An image of a rosehip neuron (top) and a connecting pyramidal cell (bottom).tamas lab/university of szeged

Page 2: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

shots/2018/08/27/642255886/a-new-discovery-may-explain-what-makes-the-human-brain-unique) My brain does what brains often do in these situations, and it says, “interesting!” It always usually comes back to nature; as they have named this peculiar and newly-discovered neuron, The Rosehip Neuron.

How does our brain do it, and will we ever learn that? That is not my chosen field of study: rather, I want to know how to best feed the brain. I am interested in lines of study that try to understand how our diet can influence the capacity of the Brain to function optimally, and to be Happy: and that, my fellow travelers, is really what Brain Beauty is all about!

Fatten it up! The most elementary factor needed for brain health is not what I want to spend the most time on here in this article. Our industry has spent the last 10-15 years understanding that we want to truly make our communities Phat Heads (oops: Fat Heads!) We need to build upon the knowledge that we have already determined, and which is also advancing with research every day. Everyone needs daily Omega-3s. The answer is in this fact: and while more Omega-3s (in conjunction with an effort to reduce Omega-6 consumption in our diet) is the best, #1-answer for optimal brain health —it is not the only solution. Blue Moose Consulting has written about the necessity of increasing our Omega-3 consumption, specifically through supplementation, and I hope that message rings loud and true for every day your store is open. How many people come through your doors every day, and how many of them are taking Omega-3s? This is both a business puzzle to solve, and a community health paradigm to remain committed to.

Foundational. Given. Primary. But to create Brain Beauty, we need to continue to advance our thoughts (actions) and scientific understanding. Realize this, the Brain is an ecosystem. That collection of human parts up there is truly like a garden: it is the most beautiful machine every made…and its capabilities dwarf the mechanics of microchips and the evolutions that will inevitably replace them. We need to think about all the food that we can offer the brain. For Brain Beauty, let’s recognize the importance of Omega-3s for everyone as essential… and make sure our message in our stores is the loudest message possible, everyday. After 17 years of working with Nordic Naturals®, I now realize that the message that I need to be educating on more clearly is that 3000 mg of EPA and DHA are the best prescription for the majority of people in our modern society today. That is the new mantra: that is the common sense, derived from the research. That is the task and the fun of the education cycle—we have to encourage more acceptance. That if we want proper and heightened brain function (and eyes

and heart and joint and cell health), then we need to be smart and seek out the best sources for these most valuable nutrients. Absorbable, clean food. If the holy grail nirvana is naturally that easy to attain, then why are we not changing the disposition and health of our communities by making this message known? A fact of life.

It is all about the liquids. Stores have to promote and advocate for consumers to consider the benefits and value of the Nordic Naturals® liquids. Use the new counter display promotion to highlight the environmentally-conscientious Nordic Naturals® Arctic Cod Liver Oil™. It is not how many you have been selling: it is how much you want to provide to every person and every family for every day. It is about action. My favorite choice is still the Nordic Omega-3D liquid, while I acknowledge that the Ultimate® Liquids are the treasure of the line! For those with the money to pay for the convenience of softgels, the Ultimate 2X® line is still the greatest innovation in Omega-3 manufacture in the last decade, because Nordic Naturals® is able to provide the cleanest products in the highest concentration in natural triglyceride form. (and I said that I was not going to exert too much influence on the importance of bounteous amounts of DHA and EPA in the diet for optimal brain health). For the Brain Ecosystem and Brain Beauty, this is just the start!

The cell is an exciting place. It is the times-square of our health. Beyond the power of the long-chain fatty acids DHA and EPA and their accordion-like, anti-

inflammatory orchestrations, we should be adding other healthful varieties of fats too. Most Nordic Naturals® softgels, liquids and gummies provide EPA/DHA in their natural triglyceride form, but one product—their Omega-3™ Phospholipids—expands the good-fat-criteria of optimal cell function (and endocannabinoid function, which we shall discuss soon!). This state-of-the-art supplement combines Nordic’s natural triglyceride Omega-3 with phospholipid-bound Omega-3s from sustainably-sourced herring roe (fish eggs; a la a fresh caviar). The research on DHA is so sound that it is irrefutable, and I have always chosen to take high-DHA formulas, but I also have been resolute in the 2-bottle approach; and I am always popping Omega-3™ Phospholipids to keep the good-fat party going!

Phospholipids are the primary building blocks of cell membranes; EPA/DHA play an equally important structural role, while also affecting the cell receptors of these membranes. “Phospholipids differ only slightly from triglycerides in chemical structure. While each triglyceride molecule consists of glycerol and three fatty acids, each phospholipid molecule substitutes a phosphate for one of the three fatty acids. Phospholipids form the membrane that make up the outer layer of all human cells”. Remember, the human body produces its own phospholipids, but it does not manufacture the essential fatty acids, EPA/DHA which must be attained through the diet. While this is why we should always be selling natural triglyceride Omega-3s about

Blue Moose Consulting Newsletter

Brain Beauty continued from page 1

continued on page 62

FasciNatioN with sea BuckthorN topicalsBMC loves the lines that we represent, and our journey certainly allows us to constantly learn new things—which we love to share with you. so, if we are talking about sea Buckthorn a lot in the next few months—actually, we are planning to make this a ‘White Fir Bark and sea Buckthorn’ Christmas—then tell us what you already know to teach us, and maybe we will be bringing you a little more useful information. BMC & Delicious Bodycare represent two products that include the marvelous sea Buckthorn

TRILOGY®—the #1 natural skincare brand in new Zealand- introduced their neW very gentle skincare line for sensitive skin last year. the sensitiVe sKinCARe line unites a soothing super blend of ingredients including antioxidant-rich Maqui Berry, soothing botanical complex syriCalm® and omega-7-rich sea Buckthorn. the trilogy® sensitive skin line is a certified-natural, fragrance free and dermatologically-tested gentle skincare range that brings peace and comfort to even the most fragile, intolerant and easily irritated complexions. Your skin will love you for it. sea Buckthorn is a rich source of omega-7 fatty acids and antioxidants. it excels in reducing skin inflammation gently as well as assisting with collagen production*. sea Buckthorn extract contains trans-Resveratrol, catechin, ascorbic acid (vitamin C), myricetin, quercetin, carotenoids, polyphenolics and flavonoids. While the omega-7s in sea Buckthorn are touted internally for their benefits for supplementation, it is probably the antioxidant powerhouse of this superfruit that makes it so beneficial topically. omega-7s externally will certainly aid in balancing the healthy fat/oil profile of the skin as well as maintaining an optimal skin acid mantle. the trilogy® sensitive line includes: Very gentle eye Cream, Very gentle Moisturising Cream, Very gentle Calming serum (best-seller), Very gentle Cleansing Cream, Very gentle Hydra Mask and the neW Very gentle Restoring oil.

taking a different approach with the same superfood sea Buckthorn, Wellinhand Action Remedies® allows for this plant’s gentle tonifying actions. Adding to the effective Zero Zits!® line (and trust me, kids get it!!), Formulator linda Doby has added a new exciting Zero Zits! Botanical Moisturizer. You shake this product up, because it has no emulsifiers, which do nothing to enhance the complexion—especially with acned skin. You simply massage into your face, throat, décolletage. the ingredients could not be cleaner: containing olive Fruit oil, Apple Cider Vinegar, Calendula, lavender, Hibiscus, Witch Hazel, sea Buckthorn, Rosemary, and spearmint oil. You know this formula brings healing action!

Whether for sensitive skin or acne skin, sea Buckthorn is something to talk about!* these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease.

Page 3: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Volume 15, Number 9 • September 20183

September 2018 Promos: 20% oFF select OTC formulas

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learn more @ www.youtube.com/watch?v=gJwdXRct4qg Eczema - Skin Care (n017) for symptoms associated with eczema,

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learn more @: www.youtube.com/watch?v=CDtt7VixhoY ^ Cannot be combined with other discounts

^ Monthly promos will be advertised through thenewsletter = website/social media pages

newton Homeopathics™ is the champion of the natural products store! support newton!

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Page 4: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Blue Moose Consulting Newsletter4

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Trilogy® Bodycare performancecontinues to become legendary

in the US!!• Selling to substantial New Product Applause:Rosehip Transformation Cleansing Oil

frosted plastic amber bottle with pump 3.72 fl. oz. (110 ml)

for all skin types. Melts away make-up, leaving skin soft and perfectly clean

• Returning to market with breath-taking anticipation:

Age Proof CoQ10 Eye Recovery Concentrate reformulation

Brightening eye Concentrateintensively nourishing, CoQ10 Booster oil helps recharge and revitalize the appearance of skin

by reducing the aging effects of glycation and by protecting the skin from collagen breakdown*• Awaited Eagerly, because good things are always expected now from Trilogy® Natural

Products: Age Proof Overnight MaskFirm, nourish and Deeply Hydrate

with glycablend™ -scientifically shown to reduce the breakdown of Collagen by up to 88.9%8

~~~~~~~~~~~~~~~~~~*independent, in-vitro matrix metalloproteinase (MMP)

testing by trinity BioactivesMADe in neW ZeAlAnD & loved everywhere

All trilogy rose hip products are 80% minimum fatty acidsthe world’s most-awarded beauty oils: 182 awards

one bottle of trilogy sold every 22 seconds somewhere around the world

September JUVO™ Raw Food LINE DRIVE

3 + 1ALL SKUS

4 Raw Foods Meal Replacements1 Raw Food Green Protein

1 strictly-perfect Organic Raw Superfood1 Greenfood Green Grass in Glass bottle

5 10-pack meal replacement on-the-go-packs12 Superlative FOOD OPTIONS

PROJECT: Build a Wall of JUVO for Community Health

GOAL: JUVO™ every day for Health• Natural Raw Meal Canister• Raw Green Superfood Can

• Raw Green Protein Can• Raw Meal Fantastic Berry• Raw Green Grass Bottle• Raw Meal Green Apple • Raw Meal Vanilla Chai

JUVO™ Raw Meal packets (10 packets)• Organic Raw Meal packets

• JUVO™ Fantastic Berry packets• Raw Green Protein packets

• JUVO™ Raw Meal Green Apple • JUVO™ Raw Meal Vanilla Chai

At JuVo™, we use the state-of-the-art-technology to preserve “perfection” providing

you and your loved ones with a perfectly formulated all-natural healthy meal.

ReJUVOnate Yourself!

20% oFF LINE DRIVEUtilize this opportunity

• Oxylent® is an energizing school-time refreshment

• Oxylent® is the healthy, thirst-quenching sports essential

• Oxylent Memory® Formula caps will power good grades + if you can

visualize this, and realize itMAKE IT HAPPEN

Immune Oxylent® can be A THINGevery person will at some point be

happy to reach for an immune oxylent® for positive effervescent immune support + you want them to benefit from immune

oxylent® they get from your store~~~~~~~~~~~~~~~~~~~~~~~Oxylent® EXPO EAST DEALS

• For show attendees only. Visit the booth

• Everyone should plan to get a floor display!

• Great deals on the newly-launching Oxylent® Dump Bin offer

Pre-packed Dump Bin with 200 packets of oxylent® 5-in-1 Multivitamin

DRINKOXYLENTBREATHELIFE™

Visit the booth @ Expo Eastthere are prizes to take

home!(1) place an Expo deal of 48

boxes(2) place the order during Show

floor hours @ the booth(3) YOU WIN!

~ draw to see what you win!25 chances to win five

10-ct ohhira Probiotics®

15 chances to win two 30-ct ohhira Probiotics®

10 chances to win two 60-ct ohhira Probiotics®

5 chances to win one 100-ct ohhira Probiotics®

AnD ONE (1) Golden Ticket winner

every dayThursday – golden ticket winner scores

ohhira’s Probiotics® displayFriday – golden ticket winner scores

ohhira’s Probiotics® displaySaturday – golden ticket winner scores

ohhira’s Probiotics® displayThree (3) Winners each receiving a

Dr Ohhira’s Probiotics® Display valued at $780

Dr. Ohhira’s Probiotics®

Page 5: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

5Volume 15, Number 9 • September 2018

SPECIAL pre-Season SaleSeptember + October “IF/Then Sale“IF the retailer continues to stock all five (5) Skus

of Immune Health Basics® Wellmune WGP®

THEN the store shall receive the Wellmune WGP® 250 mg. 30 cap sizeon reorders for the entire 2 months

@ 20% oFF wholesale.Simple sale: good for the store:

excellent for your local community health.BMC sales Rep will authenticate, and sales records will confirm purchases. Deals will end if the store does not

maintain full selection of product.~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Tree of LifeAs far back as the 1500s, explorers chronicled their

survival using the indigenous tea made from the extracts of what natives called "Annedda" or the

“tree of life” which provided their miraculous cure from scurvy. the search for the “tree of life” has

been narrowed down to include the conifer family, and among its most nutrient-filled members is Abies alba, commonly known as the european silver fir.

European silver fir bark = Abigenol®Revup Wellness®: getting a new raw material to the

people! silver Fir extract• Rev•Up Wellness® DEFENSE with Wellmune®

• Rev•Up Wellness® ENDURANCE • Rev•Up Wellness® VELOCITY with Wellmune®

(all w/) european silver Fir Bark extract: Abigenol® (an affordable option to pycnogenol)

GROW NEW BUSINESS with scientifically-proven nutritional suppor

http://immunehealthbasics.comimmune support for your family,

peace of mind for you

effective september 01, Blue Moose Consulting has consciously ended our

relationship with surya Brasil. We thank them for 14 years of partnership, and

wish them the best.We ask that you send orders to:

• placing orders: [email protected]

• or, consider buying Surya Brasil from Palko Distributors

Deal Extended for Your HealthSeptember MEDICINAL MUSHROOM Sale

Maitake 90 VcapsMaitakeGold 404® liquid 4 ea. = 10% 8 ea. = 15%

12 ea. = 20%Best price on the market for the most product, the highest quality with an excellent margin

MaitakeGold 404® 1 oz. 4 drops 2x daily: 1 oz. bottle equals 210 servingsPatented extract derived from maitake mushrooms

Maitake caps organic, full spectrum, 300 mg per serving. 90 Vcaps. 25% polysaccharides

this full-spectrum Maitake extract delivers all the immune benefits Maitake has to offer: leaving the Maitake

fractions in their naturally-occurring mix of beta glucans, minerals and amino acids

MaitakeGold 404®: • Self-Affirmed GRAS • Low Dose • Water Soluble • Stable: three-year shelf life

• Not genetically modified through the use of modern biotechnology

Maitakegold 404® is a potent Maitake mushroom extract developed by Dr. Hiroaki nanba, PhD., the inventor of Maitake

nutraceuticals. Maitakegold represents such a significant improvement in Maitake formulations that it was granted a u.s. Patent (u.s. Patent # 5,854,404). Maitakegold 404® is extracted from Maitake mushrooms grown by the Yukiguni

Maitake Company of Japan.Maitake (Grifola frondosa) contains polysaccharides in a unique beta-1,6 1,3 glucan structure. Research shows that these beta

glucans stimulate the macrophages + have the ability to directly enhance the activity of natural Killer (nK) cells, & to change nK

precursor cells into activated nK cells^.^ these statements have not been reviewed by the FDA, and are

not intended to diagnose or treat any illness or disease.~ not combined with other specials

~ must mention ‘BMC september Promotion’ when placing orderMushroom science® manufactures + distributes the only

complete line guaranteed potency mushroom supplements in north America.

Bodyceuticals Celebrates Calendula in September20% oFF ‘EARLY EXPO’ DEAL!

line Drive: all in-stock products, no backorders. Valid 9/9 -9/12 only

*MUST use CODE: EARLYEXPO to receive discount pricing. Valid on in-stock products

only. no double discounts. Valid 9/9-9/12 only.

no eXCePtions PleAse.

OTHER SEPTEMBER PROMOTIONS30% oFF Balm Displays!

a. essential skin Relief Balm (5 pack) + free tester

b. ink Pot tattoo Balm (6 pack) + free testerc. ink stik tattoo Balm (6 pack) + free tester

d. limited to in-stock supply*MUST use CODE: HELLO-FALL to receive discount pricing. expires september 31st.

UP TO 30% oFF Lip Balm Displays!

12-count lip balm displays: 5 flavorsVanilla, spearmint, Dark Chocolate,

Raspberry & Banana10% oFF 1 display15% oFF 2 displays20% oFF 3 displays25% oFF 4 displays30% oFF 5+ displayslimited to in-stock supply

* MUST use CODE: HELLO-FALL to receive discount

Prettiest label WINSMOST Appealing name WINSFull Spectrum product WINS

Colorado Cultivar WINSAerial plant part product WINS

Guaranteed Actives WINSno THC- WINS. Zero-T!

Batch-verification CoAs WINS+

32 years of Industry Loyalty to the health food store WINS

the new nameessence of Well Being® … is the winner

tHe suMMeR oF CBD continuesVisit expo Booth. Any account can get

discounts up to 40% oFFthe recently lowered new prices

Aromaland Wellness: CBD products for the health food stores

September Bodycare Promo*50%-margin bodycare line! • Enjoy the smells of late Summer

The Bodycare Collection: LEMONGRASS & SAGE

12 oz. bodycare. 100% Pure Plant-Based ingredients,

exceeds eu Cosmetic Directive guidelines.• Shampoo • Conditioner

• Hand & Body Lotion • Shower Gel • Massage & Body • Bath Salts 20 oz.

scented & enhanced with an exclusive blend of pure therapeutic-grade essential oils of

lemongrass, sage + Vetiver that offers a clean, slightly spicy, invigorating aromatherapy

experience.Buy 3 ea. per SKU = 10% oFFBuy 6 ea. per SKU = 15% oFF

Buy 12 ea. per SKU = 20% oFF~~~~~~~~~~~~~~~~~~~~~~~~~~~~

MORE DEALS!• Lemongrass & Sage glycerin bar soap

10% oFF in units 6 ea.• Sage Dalmatian essential oil (10 ml. 1/3 oz.)

10% oFFsalvia officinalis. Country of origin: Dalmatian islands• Summer Candle Sale 10% oFF in units of 4 ea. Scent: Lemongrass & Sage soy candles

~ Cup terracotta 7.6 oz. ~ Amphora terracotta 7.4 oz.~ Classic terracotta 7.1 oz.

~ elegance terracotta: 2 wicks 8.1 oz.Hand-crafted in our workshop in santa Fe, nM

Hand-poured, usA soy wax, lead-free, cotton wick* Must ask for “BMC monthly deal” when placing order

Delicious Bodycare is your next wave of best-choice bodycare

BMC BODYCARE • Bodyceuticals Calendula Skincare

• Trilogy Natural Products®

• Paul Penders® Bodycare• Aroma Land®

• Eco Lips®

• Wellinhand® Action Remedies• Herb Pharm®

• Newton Homeopathics • Aloe Life™ International • Essential Formulas®, inc.

• Aroma Land Wellness® (CBD)

Page 6: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Blue Moose Consulting Newsletter6

100-1x over phospholipid-rich products, I have never really understood why every store does not sell 100-200% more Nordic Naturals® Omega-3™ Phospholipids? For optimal Brain Beauty, these fats are imperative.

Your Brain can also be decked out in one more beautiful brain/cell supportive lipid: Phosphatidylcholine. This fatty acid molecule is also found in every cell in our body, as another building block of the cell membrane. Phosphatidylcholine is a molecule that contains two fatty acids attached to a glycerol backbone with a phosphate group and choline. Each of these good fats performs known important roles- and, most definitely, hundreds of important functions we are still not aware of. That Holy Grail mentioned earlier should be called “Fatty,” because each of these exceptional nutritionally-beneficial fats—triglyceride-bound EPA and DHA—and phospholipids and phosphatidylcholine —are beyond important: they are the lap of luxury of cell health, and brain health.

The research accumulates. The wise study, learn and act (supplement). Yes, your budget needs to allow for the effective intake of “clean” EPA/DHA daily at numbers nearing 3000 mg.; AND, your body needs regular, if not daily, supplementation of omega phospholipids.

(and now with ‘Back to School’ is the time to teach this fact); AND, your body only benefits from regular- if not daily- supplementation of nutrients and foods that supply choline, phosphatidyl choline and anything that will help your body make acetylcholine. Because, it is acetylcholine that probably makes and stores the memories!

What separates humans in some measure from other higher-species animals (and we are learning more and more about the memories of animals beyond elephants, and our favorite dog and cat heroes, and birds and whales/dolphins/octopi) is how perfectly the healthy human body provides us memories as a slideshow of time past! Something that most of us- along with education- have become dexterous at utilizing for any manner of things!

Where I drop everything and listen is when I see good research on the effective strategies to create acetylcholine in the body. That is the clearest polaroid we can store in our human memory library. That is the pathway to internal time travel. That is spectacular techno-perfect Brain Beauty. Get me some acetylcholine! Only the human brain can make acetylcholine, but we do know ways and precursors to help the body to make it!

Acetylcholine is a new frontier: how to get enough of it naturally, without synthetic pharmaceuticals in a way that optimizes the brain? “In the brain, acetylcholine

functions as a neurotransmitter and as a neuromodulator. The brain contains a number of cholinergic areas, each with distinct functions; such as playing an important role in arousal, attention, memory and motivation.” Brain Beauty would by definition necessitate optimal performance combined with the best neuromodulation: thank you fats, because you can do it!

So get that cleaning cloth ready to create some more shelf space, because we want to promote Brain Health with the best protocols available today. Start, of course, with your Nordic Naturals® Omega-3s. Too many stores balk at the intelligence of cross-merchandizing Nordic products (why do you think that they have so many?) I will discuss Nordic’s Omega Memory later, but what clear message do you want to send to the person looking to your store as the Brain-food oasis? Second, everyone needs to hear about Nordic Omega-3™ Phospholipids, and they should be promoted as foundational for the best fats for Brain Health: but, you will need more Omega-3s than just this excellent product!? So, every brain health section needs to pair this product with other Omega-3 options. Consider Ultimate 2x® as the perfect option. For the uninhibited intellect, suggest Omega-3™ Phospholipids along with a daily health shot of the Nordic Omega-3D liquid. The brain will be firing on all cylinders and purring better, in days!

And make the 3-pronged equation clear: it is optimal to add phosphatidylcholine as well. The 1-2-3 punch therefore should include Oxylent’s new Oxylent® Memory Formula. Consider this like the necessary Multiple for the Brain-fat power trio Super Band! Sweet fat harmony. Each fat plays a role, and with the new Oxylent® veggie cap formula, you are adding two extra needed nutrient: Phosphatidyl Choline and the B-vitamin superstar, Citicoline.

Oxylent® Memory is so well put together: Memory Formula + Cognizin® is Cognizin® Citicoline, Phosphatidyl Choline (from sunflower lecithin), L-Theanine, Huperzine A, and Extracts of Yerba Maté, Ginseng Root, Gingko Biloba + Green Tea Leaf. That is a smooth brain pick-me-up

Brain Beauty continued from page 2

the BraiN smilesMushroom Science® Lion’s Mane is now back in stock.

As you know, Mushroom Science® has a direct source for their medicinal mushrooms that is matchless. so, when they oversell, the need arises to wait for the good stuff. thanks to everyone for their patience. it is becoming obvious that more people are turning to medicinal mushrooms, and that lion’s Mane’s reputation is on the rise! i had three calls for lion’s Mane from new accounts while we were out of stock. [maybe a coincidence?]

“lion’s Mane Mushroom is one of the most interesting medicinal mushrooms: the tea made from lion’s Mane mushrooms has been used for centuries in traditional Japanese herbalism, primarily as a “tonic.” the modern scientific research now tells us it was the beta glucans in the mushroom tea that were in fact offering immune support, among other health benefits.* Recent studies also show that hot water/alcohol

extracts of lion’s Mane mushroom may strengthen memory and concentration and enhance cognitive abilities.* this research indicates that the hot water/alcohol extract of lion’s Mane may stimulate the synthesis of nerve growth Factor (ngF) and may promote and accelerate the process of myelination.*

All of the research on lion’s Mane mushroom, as well as all of the recorded use in traditional Chinese and Japanese herbalism, has involved the use of hot water extracts. the Mushroom science® lion’s Mane mushroom supplement is the only guaranteed-potency, hot water extract on the market and the only lion’s Mane supplement that lists guaranteed levels of active compounds on the label”.

unparalleled. Compare labels and pricing. Mushroom science®: one veggie cap. organic lion’s Mane mushroom (300 mg) hot water/alcohol extract. 20% polysaccharides (noted in the nutritional panel). “When properly extracted with hot water these polysaccharides are used in the supplemental form to maintain, protect and support immune health. there are scores of studies that examine and document these benefits.* the more recent scientific research has discovered that the hot water/alcohol extracts of lion’s Mane may offer other health benefits as well, what some people are calling “neural nourishment”.* extracts of lion’s Mane mushrooms, and the mycelium grown in liquid (not on rice), may enhance cognitive functions, promote or accelerate the growth of the myelin sheath (also called myelination), and enhance and promote the production and growth of the neurotrophin nerve growth Factor.*

time to highlight the Mushroom science® line!* these statements have not been reviewed by the FDA, + are not intended to diagnose or treat any illness or disease.

New Oxylent® Memory Formula 60s

continued on page 7

Page 7: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Volume 15, Number 8 • September 20187

and memory-enhancing support supplement! While the two new Oxylent® Multivitamin veggie caps (for Men and Women) won Best of Supplements, Multis, this year, I really think that the winner is THIS product. The actual reason I am writing this article is because I believe that this product deserves support, placement and recommendation. I want to write an extensive article (after I know these tomes are actually read and beneficial) so that we can all understand and learn the value of all the ingredients in this formula (theanine and huperzine-A deserve their own chapters).

Here is something new. We always whine about sales and the need for new customers, but then we quite often fail to champion advancements to our benefit, when they happen! Since nutritional fats are such exquisite slow-burners for energy and long-lasting health, here is our way to prove to ourselves that we have “treasure” in our stores. Promote DHA/EPA, Omega Phospholipids, Phosphatidylcholine and

Citicoline… and witness and comprehend the benefit when supplementation hits its mark!

Will the brain be better off with all these good fats: you bet it will! Increasing the Omega-3 Index is a powerful preventative healthcare tool and a smart antiaging protocol. The brain lives off DHA. Phosphatidylcholine is found in the body in very large amounts when we are born, and then its presence depreciates with age. It is important in cell signaling and is a precursor to important neurotransmitters.

Let me tell you about Citicoline because this is an exceptional new nutrient to many in our natural health channel. The Oxylent® Memory Formula with Cognizin® mentions this important nutrient in the product name! Hmmm…! Citicoline is involved in the making of phosphatidylcholine from choline. “Citicoline is nature’s way of keeping the brain’s energy-producing centers firing. Clinically tested for efficacy, Cognizin® delivers a patented form of citicoline that supplies your brain with the energy it needs to stay sharp”.* (https://cognizin.com)

Cognizin® (vegetarian and allergen-free) is the water-soluble, essential, B-vitamin-like nutrient that can bring a sharpness to the mind from those powerful fats mentioned above.

The other formula that should be a mainstay in every Brain Beauty section is Nordic Naturals® Omega Memory. As with all Nordic products, this targeted formula is designed to bring in a trifecta of benefits. It is designed to assist cognitive clarity and memory function as well as to support neurological function health*. This product would also work well with the Nordic Omega-3™ Phospholipid softgels, as it provides 840 mg of Omega-3s EPA and DHA from Nordic Naturals-quality EPA/DHA fish oil. This product brings with it Phosphatidylcholine from Norwegian herring roe (100 mg) and two standardized purified high potency herbals Longvida® Optimized Curcumin Extract (400 mg) and Huperzine A (25 mcg). Longvida® Curcumin Extract is an amazing advancement in the field of neuro-nutrition, and every store should understand this turmeric derived-compound’s unique advantage in the turmeric conversation. Created by researchers at UCLA for brain health, Longvida® Optimized Curcumin Extract—all the nutrients in this product— provide clinically-relevant dosages. It is also worthwhile to mention that both Huperzine A and Phosphatidylcholine both assist the EPA/DHA to get into the brain. Fats are where it is at, to be sure, but with brain health, we are also taking another quantum leap: and the next needed solution is … endocannabinoids and cannabidiols. Quoting Mike Barker, Director of Marketing and Communications at Aromaland Wellness, LLC., and the newly re-named and labeled Essence of Well Being® Colorado-cultivar, aerial plant-part extract, THC-free, CBD hemp extract products: “There is nothing more

fundamental to brain health than an optimally functioning endocannabinoid system. CBD works within the brain to enhance the expression of the “bliss“ molecule anandamide. CBD is the most important nutrient that balances the way we feel. It does this by balancing neurotransmitter expression at the CB1 receptor sites in the brain. The end result is less stress, less anxiety, a more balanced

continued on page 8

Brain Beauty continued from page 6

school is Back…and now is the time highlight your Homeopathy for Children

nothing is safer, and parents know that the products work because they can see it!!Newton Homeopathics for Kids(50%-margin + newton does not sell to internet discount etailers...)newton protects the brick & mortar retailerEffective homeopathy at a great value• with products in glass bottles• made in America• in an FDA-Registered Homeopathic

Manufacturing Facility• with the first line of Homeopathics

for Kids; clinical homeopathy from Dr. luc Chaltin, working with a homeopathic nurse!

Making parents happy + satisfied for decadeslet's talk about a line extensionnow is the time...nothin' but natural for Kids!!Newton for Kids OTC Formulas 1 oz. + 1.7 oz. liquids & 1 oz. pellets • Homeopathic OTC Hypercalm ~ Mental

Focus• Homeopathic OTC Teething ~ Colic• Homeopathic OTC Vaccination ~ Illness

Assist• Homeopathic OTC Allergies• Homeopathic OTC Ear Care• Homeopathic OTC Sniffles• Homeopathic OTC Airway Ease

(formerly Asthma Rescue ~ Cough)• Homeopathic OTC Constipation• Homeopathic OTC Tummy Upset• Homeopathic OTC KIDS Diarrhea • Homeopathic OTC Fever ~ Infection• Homeopathic OTC KIDS Detoxifier• Homeopathic OTC KIDS Bowel Discomfort• Homeopathic OTC Bedwetting• Homeopathic OTC Bangs ~ Scrapes

late BreakiNG Newsarriving at print, so we shifted some info

till next month.this is an opportunity

Oxylent® 5-in-1 Multi Dump-bins shipping today!

these pre-packed bins will provide 200 sellable packets:

• 100 Sparkling Mandarin• 50 Sparkling Berries

• 50 Sparkling Blackberry PomegranateThe fixed cost is $110: $10 off for orders

placed at Expo East.Attractive, and the perfect way for people

to try this exceptional productoxylent® sales are good for your business. this offer is too good to pass up. Contact your BMC Rep today to place an order!

oxylent is an award winning, 5-in-1 daily multivitamin all in one refreshing drink. Add one packet of oxylent to water

and enjoy a sparkling drink that delivers vitamins, minerals, electrolytes, amino acids

and antioxidants with easy absorption!Oxylent 5-in-1 Benefits:Vitamins A, C, D3 & e

Contains Methylated Folate & B12Albion® Chelated Minerals

Antioxidant superoxide Disumtase (soD)great for traveling or when on the gono gluten, dairy, caffeine, gMos or sugar—sweetened with pure stevia

limited supply of these fun-to-try Dump Bins, so act now!

Page 8: Blue Moose Consulting€¦ · The Brain, understood in linear representation, by Cajal; and from that artistic brain imagery, science leapt to understandings and advances that got

Blue Moose ConsultingP.o. Box 557Falls Church, Va. 22040-0557

Got email?If you’d lIke to receIve InformatIon by email, SeNd your requeSt to [email protected]

Visit us at our weBsite! www.BluemoosecoNsultiNG.com

8

“If you don’t read this newsletter every month, you are missing something.”

how to reach Blue moose consultingCall as often as necessary: we want to be of assistance

blue moose consulting • michael hennesseycell: 202-236-3735

[email protected] • www.bluemooseconsulting.comPo box 557 • Falls church, Va. 22040-0557

COMPANIES REPRESENTED:

Opinions expressed in this newsletter are solely those of Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products.

Newton Homeopathicswww.newtonlabs.net800-448-7256770-922-2644fax: 1-800-760-5550Conyers, GA 30013

Aromaland, Inc.www.aromaland.com1-800-933-5267Santa Fe, NM 87507

Vitalah, LLCwww.vitalah.com831-724-6300fax: 831-761-3648 Watsonville, CA 95076

Mushroom Sciencewww.mushroomscience.com888-283-6583 • 541-344-8753fax: 541-344-3107Eugene, OR 97405

Trilogy Natural Productswww.trilogyproducts.com/us/ [email protected] supported by Kestrel Sales & MarketingTrilogy US Office: [email protected]

Herb Pharm, LLCwww.herb-pharm.cominformation: 541-846-6262orders: 800-348-4372fax: 800-545-7392Williams, OR 97544

Aloe Life Internationalwww.aloelife.com619-258-01451-800-414-ALOE (2563)fax: 619-258-1373San Diego, CA 92107

Essential Formulas, Inc.www.EssentialFormulas.com972-255-3918fax: 972-255-6648Farmers Branch, TX 75234

Portals Pharma, Inc.www.PortalsPharma.com Ph: 651-5050-IHB fax: 267-695-5181Basking Ridge, New Jersey

Eco Lips, Incwww.ecolips.comPh: 1-866-326-5477fax: 1-319-364-3550Marion, IA 52302

Nordic Naturals: Pure and Great Tasting Omega OIlswww.nordicnaturals.com800-662-2544 831-724-6200fax: 831-724-6600Watsonville, CA 95076

Surya Brasil www.suryacosmetics.com516-328-0021 fax: 516-328-0760New Hyde Park, NY 11040

Erom, Inc./Juvowww.gojuvo.com714-562-1515 800-558-Juvo (5886)fax: 714-562-1516Buena Park, CA 90620

BodyceuticalsPh: (425) 333-5480.Orders & fax: (425) 491 8354.Carnation, WA 98014

Wellinhand434-534-6050 [email protected] Forest, Virginia 24551

Editor & writer: Michael Hennessey. Distribution and webmaster: John Holback. Graphics: Theresa Welling

Note: The BMC newsletter sale list is available by the first day of each month as a one-page faxable form that easily fits on the wall for quick viewing/decision-making. Want to receive all the deals on the great BMC lines this via fax early every month? Call your BMC Rep and put in your request now.

Brain Beauty continued from page 7

Support all the lines we represent: Independence, Quality, Strength

energy. You will feel better when using CBD daily.”

More on this, as we all learn the smart and health-providing way to grow our CBD business into the future; and the Summer of CBD culminates at Expo East in Baltimore where Essence of Well Being® will be unveiling the best CBD line for the natural product retail stores. More of the connectivity of the Universe: CBD is fat soluble. The human body has evolved to produce its own internal cannabinoids, and it has two receptors for them called the CB1 and CB2 receptors. CB1 receptors are located throughout the body, but many are in the brain.

We really have no idea (humor again) of what foods feed specific parts of the brain. One thing that we know is that the urban myth that we only use 10% of our brain is 100% incorrect. Current belief is that we use every part of our brain every day. The highest probability is that the brain performs as a symphony as an amazing collective neural effort. So we must continue to learn and teach on these neurons. Consider this, Einstein’s brain only weighed in at 2 lb., 7 oz.

It is all about feeding the brain. So, again, as with almost everything I have studied in the last 38 years, it all comes down to cellular health. Let’s get those cells working well: protecting, and aiding spark-filled communication! First steps, good fats and the cofactors that assist their best function; and now, we have CBD hemp extract supplementation. Futuristic wholistic Brain Beauty is here with a new fashion, and a corresponding new attitude.

What was I thinking? I have run out of room. And we all need to grow our Brain Health section now! I will add many other excellent nutrients that will anchor your new Brain Beauty section after Expo East, and until then, fatten up! ❂* these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease.

Truth, Justice and the American Way