© 2014 IBM Corporation

Data Warehousing in the Cloud

with

BLU Acceleration

IBM BLU Hub

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IBM Cloud: Think it. Build it. Tap into it.

2

Information Integration & Governance

Exploration, landing and

archive

Trusted data

Reporting & interactive analysis

Deep analytics & modeling

Data types Real-time processing & analytics

Transaction andapplication data

Machine andsensor data

Enterprise content

Social data

Image and video

Third-party data

Operational systems

Actionable insight

Decision management

Predictive analytics

and modeling

Reporting, analysis, content

analytics

Discovery and exploration

Next Generation Architecture for Delivering Information and InsightsAnalyze all data, from any source, with the right technology

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IBM Cloud: Think it. Build it. Tap into it.

3

Information Integration & Governance

Logical Data Warehouse

Exploration, landing and

archive

Trusted data

Reporting & interactive analysis

Deep analytics & modeling

Data types Real-time processing & analytics

Transaction andapplication data

Machine andsensor data

Enterprise content

Social data

Image and video

Third-party data

Operational systems

Actionable insight

Decision management

Predictive analytics

and modeling

Reporting, analysis, content

analytics

Discovery and exploration

The Logical Data WarehouseLeverage fit for purpose components and zones of capability

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IBM Cloud: Think it. Build it. Tap into it.

4

Watson Foundations

Information Integration & GovernanceINFORMATION SERVER, MDM, G2, GUARDIUM, OPTIM

Exploration, landing and

archive

Trusted data

Reporting & interactive analysis

Deep analytics & modeling

Data types Real-time processing & analyticsSTREAMS, DATA REPLICATION

Transaction andapplication data

Machine andsensor data

Enterprise content

Social data

Image and video

Third-party data

Operational systems

BIGINSIGHTS

PUREDATAHADOOP

DB2, INFORMIX

PUREDATA TRANSACTIONS

PUREDATA ANALYTICS

DB2 BLUPUREDATA ANALYTICS

DB2 WAREHOUSE

PUREDATA OPERATIONAL

ANALYTICS

Actionable insight

Decision management

Predictive analytics

and modeling

Reporting, analysis, content

analytics

Discovery and exploration

SPSS MODELER

COGNOS BICOGNOS TM1

DATA EXPLORERSPSS ANALYTIC CATALYST

SPSS MODELER GOLD

IBM Big Data & Analytics Offerings

© 2014 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

5

Watson Foundations

Information Integration & GovernanceINFORMATION SERVER, MDM, G2, GUARDIUM, OPTIM

Exploration, landing and

archive

Trusted data

Deep analytics & modeling

Data types Real-time processing & analyticsSTREAMS, DATA REPLICATION

Transaction andapplication data

Machine andsensor data

Enterprise content

Social data

Image and video

Third-party data

Operational systems

BIGINSIGHTS

PUREDATAHADOOP

DB2, INFORMIX

PUREDATA TRANSACTIONS

PUREDATA ANALYTICS

DB2 WAREHOUSE

PUREDATA OPERATIONAL

ANALYTICS

Actionable insight

Decision management

Predictive analytics

and modeling

Reporting, analysis, content

analytics

Discovery and exploration

SPSS MODELER

COGNOS BICOGNOS TM1

DATA EXPLORERSPSS ANALYTIC CATALYST

SPSS MODELER GOLD

Reporting & interactive analysisDB2 BLU

FOR CLOUD

IBM Big Data & Analytics Offerings – with cloud capabilities

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IBM Cloud: Think it. Build it. Tap into it.

6

Why consider Cloud?

Modernize existing Data Warehousing with on-demand analytics

Embrace the concept of the logical data warehouse

Faster insight without the up front infrastructure investment

Organizations gaining competitive advantage through cloud adoption are reporting: 1

as compared to peer companies who are more cautious about cloud computing1

1http://www-03.ibm.com/press/us/en/pressrelease/42304.wss2http://www.huffingtonpost.com/vala-afshar/the-top-100-cloud-computi_b_3756172.html3http://www.businesswire.com/news/home/20100722005325/en/Cloud-Computing-Delivering-Promise-Doubts-Hold-Adoption#.UufrRKX0B8Y

77% of enterprises are in the initial stages of cloud

adoption2

84% of CIOs cut application costs by moving to

the cloud2

58% of IT Decision Makers think cloud solutions give them better control of their

data3

2x revenue growth

2.5x higher gross profit

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IBM Cloud: Think it. Build it. Tap into it.

7

What is BLU Acceleration for Cloud?

Columnar - optimized for analytic workloads

Memory Optimized - takes analytics beyond in-memory

No tuning - BLU Acceleration provides built-in simplicity

Minimal Administration - Cloud provisioning makes it easy

Blazingly Fast - BLU Acceleration provides raw performance

BLU AccelerationSelf-service Data Warehousing & BI in the Cloud

Available on: For use by:

BusinessData ScientistsBusiness AnalystsLine of Business Users

ITDBAsDevelopers

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IBM Cloud: Think it. Build it. Tap into it.

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Four Game Changing Benefits

Cloud Easy, Enterprise Secure

Powerful Agile

Simple Secure

In a ‘cloud easy’ form factor• No infrastructure• Pay as you go• Deploy in less than an hour

With best in class simplicity• No indexing• No tuning• Load and go

And built-in security• Data-in-transit security• Encryption• Vulnerability Assessment• Audit Trail• Robust password and

account policies

A high performance analytic database• Columnar• In-Memory• Cognos BI included• R support

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IBM Cloud: Think it. Build it. Tap into it.

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Cloud Easy, Enterprise SecureWhat is included?

Blazing fast database, taking analytics beyond in memory computing

IBM DB2 with BLU Acceleration

Rich reporting & analyticsIBM Cognos BI

Database design & migrationIBM InfoSphere Data Architect

SecurityData Encryption

Advanced predictive modelingR Compatibility

Open access for additional capabilities

Integration with 3rd party tools

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IBM Cloud: Think it. Build it. Tap into it.

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Use Case ExampleDevelopment & Test Applications

I need a way to test this reporting application.

Let me create a BI application in the cloud

DB2 with BLU

InfoSphereData Architect

Cognos BI

Security

Application DBA

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IBM Cloud: Think it. Build it. Tap into it.

11

Use Case ExampleAgile Analytic Marts

DB2 with BLU

InfoSphereData Architect

Cognos BI

Security

Application DBANeeds powerful development tools

and self-service capabilities to improve response time for requests

Marketing AnalystNeeds fast, on-demand access to analytics and reports about past &

current campaigns

Cloud environment makes good analytics

accessible to business users

without the need for IT assistance – enabling

faster responses to emerging

opportunities

Anytime access to data sources and

development tools promotes efficiency

and exploration without requiring

expensive infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

12

A Cloud Infrastructure for Every Need

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IBM Cloud: Think it. Build it. Tap into it.

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BLU Acceleration for Cloud Deployment Options

• Most Cost effective infrastructure• Integrated with S3 Storage• Large library of complementary

products in the AWS Marketplace

• Bare Metal Infrastructure available for maximum performance

• High level of infrastructure control

• Pay as you go• Deploy in Less than an Hour

Both Provide

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IBM Cloud: Think it. Build it. Tap into it.

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BLU Acceleration for Cloud Complimentary Trial

With the free trial:• Pay nothing for cloud infrastructure or

software• See if BLU Acceleration is right for you!

Try the most comprehensive analytic database solution in the

cloud with no risk!

Want to try before you buy? Get:• 10 GB of compressed data• A single database user• Time limited trial

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IBM Cloud: Think it. Build it. Tap into it.

15

BLU Acceleration for Cloud Solo

Get BLU Acceleration for Cloud Solo• Pay only for cloud infrastructure, no

charge for the software• Easily upgrade to the full version

Take off with the most comprehensive analytic database solution in the

cloud with minimal investment!

Just need?• 10 GB of compressed data• A single database user

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IBM Cloud: Think it. Build it. Tap into it.

16

BLU Acceleration for Cloud Business

Flexible Deployment• Amazon Web Services• SoftLayer

Flexible Licensing• Pay by the hour per terabyte• Bring your Own DB2 License

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IBM Cloud: Think it. Build it. Tap into it.

17

Sign me up!

http://www.bluforcloud.comOpen Beta launched on February 23, 2014

© 2014 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

18

Legal Notice

18

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.