bloomingdale worldwide partners - agency credentials

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Page 1: Bloomingdale Worldwide Partners - Agency Credentials

Agency Profile

Page 2: Bloomingdale Worldwide Partners - Agency Credentials
Page 3: Bloomingdale Worldwide Partners - Agency Credentials

We are a full-service communications agency that provides a vast range of marketing tactics and the creation of immersive content designed to….

Bloomingdale Worldwide Partners

Page 4: Bloomingdale Worldwide Partners - Agency Credentials

igniteconversations

fuel word-of-mouth.&

Page 5: Bloomingdale Worldwide Partners - Agency Credentials

WE ARE

Thinkers, Igniters, Accelerators, Mavericks

who will challenge every barrier there is.

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Agency Background

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The Agency• Registered as Bloomingdale Advertising Sdn Bhd (Company No: 154611-A)

• Registered Address:

Suite 14.02, 14th Floor, Wisma Mirama, Jalan Wisma Putra,

50460 Kuala Lumpur, Malaysia

• Date of incorporation: 16 July 1986

• All things advertising, marketing and communications backed by 30 years of blood, sweat and tears as one of the first independent local agencies in Malaysia with the ability to take on the world through our partner agencies in collaboration with Worldwide Partners inc.

Page 8: Bloomingdale Worldwide Partners - Agency Credentials

The Agency

• Member of the Association of Accredited Advertising Agents of Malaysia (AAAA)

• Member of the Institute of Public Relations Malaysia (IPRM)

• Shareholder and Partner Agency of Worldwide Partners Inc. (WPI) – Global Network of Independent Marketing Agencies

Page 9: Bloomingdale Worldwide Partners - Agency Credentials

Our Worldwide Network

Page 10: Bloomingdale Worldwide Partners - Agency Credentials

1 Corporation80 Partners

55 Countries

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Largest Independent Agency Network In The World

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The Worldwide Partners Advantage

Bloomingdale is part of Worldwide Partners (WPI), a network of owner-managed advertising and marketing communication agencies from around the world.

Through the network, we have access to countries all around the globe through our partners.

Worldwide Partners allows us to run regional and global campaigns as partners work together in localising and implementing the marketing campaigns. Each agency is a native in their country making them the real experts in cultural insights and creative input.

There is the added cost-effective advantage and more importantly you’re in the good hands of passionate global communicators.

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“Once advertising told stories and sold dreams.

Now our customers aretelling and sharing their stories and experiences.”

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Agency Credentials

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Public Relations

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Public Relations Accounts• East Coast Economic Region Development Council (Agency on Record: 2013 - Current)

• Tourism Malaysia (Agency on Record: 2012 - 2014)

• Yemen Tourism (Agency on Record: 2010 - 2011)

• Malaysian Dutch Business Council (Ad Hoc)

• Malaysian Society of Engineering and Technology (Ad Hoc)

• Accor Hotels & Pullman Hotels Malaysia (Ad Hoc)

• CPA Australia (Ad Hoc)

• Visit Indonesia (2009) – Yogyakarta & Bandung Campaign

• Ministry of Agriculture (2007) – “Pertanian Adalah Perniagaan” Campaign

• Ministry of Youth & Sports (2009) – “Generasi Bebas Jenayah” Campaign

• Putrajaya Holdings (2007) – “Putrajaya Arts Festival” Campaign

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Agency Showreel

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Find us on YouTube:http://www.youtube.com/c/BloomingdaleAdvertising

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CORPORATE VIDEOS

• ISKANDAR MALAYSIA• CYBERJAYA - CYBERVIEW• PLUS

SPECIAL VIDEOS

• BIOTECHCORP – 12 Segment Video on BioSegment & BioNexus Companies

• MALAYSIANS UNITE FOR ROAD SAFETY (MUFORS) – PLUS CSR Campaign

TV COMMERCIALS

• MINISTRY OF DOMESTIC TRADE, CO-OPERATIVES & CONSUMERISM, MALAYSIA

• MINISTRY OF YOUTH & SPORTS, MALAYSIA• MINISTRY OF AGRICULTURE• CITROEN• ISUZU • KOTA KEMUNING • LESTARI PERDANA• AFFINBANK

• PLUS • MALAYSIAN PALM OIL BOARD• UTILITY CONSORTIUM• TELEKOM MALAYSIA• MODENAS• PROTON• TOURISM MALAYSIA• FELDA• TASIK KENYIR

Find us on YouTube:http://www.youtube.com/c/BloomingdaleAdvertising

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Logo Designs

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Logo Designs

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Logo Designs

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ATL & BTL Portfolio

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Invest Selangor(formerly known as Selangor State Investment Centre)

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Invest Selangor Branding Exercise

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Invest Selangor Branding Exercise

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Iskandar Malaysia

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2007/2008 Branding Exercise

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2007/2008 Branding Exercise – Investment Kit

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2011 Rebranding Exercise

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Coffeetable Book

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Annual Report

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Print Ads

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Investment Reports

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Thematic Brochure

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Johorland

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2014 Coffeetable Book

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Kontena Nasional

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2012 Coffetable Book

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Bandar Raya Developments Berhad

PIKOM ICT MALL CAPSQUARE

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LAUNCH CAMPAIGN

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LSSC Development Sdn Bhd

Country Hills Residences

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Launch Campaign

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Launch Campaign

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Amalan Setar Sdn Bhd

Semenyih Parklands

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Launch Campaign

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Putrajaya Holdings

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Billboard

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Thematic Print

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Property Brochures

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Property Brochures

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Print Ads

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Print Ads

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Putrajaya Arts Festival

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2006 Corporate Identity Exercise

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PKNS

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Print/BTL

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Tourism Malaysia

South Asia Market

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Print

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Print

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Malaysian Timber Council

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Annual Reports

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Annual Reports

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Calendar

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Newsletters

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PLUS Malaysia Berhad

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Print Ads

Page 68: Bloomingdale Worldwide Partners - Agency Credentials

Print Ads

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Print Ads

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Festive Travel Time Advisory Ads

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Festive Travel Time Advisory Ads

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Merdeka Campaign

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Audi Malaysia

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Product Ads

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AFFIN BANK

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OMG 1 (2010)

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OMG 2 (2011)

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OMG 3 (2012)

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Festive Campaign

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Institute of Bankers Malaysia(IBBM)

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Corporate Identity Guideline

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Recruitment Ads

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Recruitment Ads

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AmanahRaya

Page 85: Bloomingdale Worldwide Partners - Agency Credentials

Annual Report (2007)

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Bank Simpanan Nasional

Page 87: Bloomingdale Worldwide Partners - Agency Credentials

Annual Report (2006)

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Asian Finance Bank

Page 89: Bloomingdale Worldwide Partners - Agency Credentials

Print Ads

Page 90: Bloomingdale Worldwide Partners - Agency Credentials

Leaflets

Page 91: Bloomingdale Worldwide Partners - Agency Credentials

MEPS

Page 92: Bloomingdale Worldwide Partners - Agency Credentials

Print

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Print & Bus Ads

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Maybank

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E-POS Tactical

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E-POS Collateral

A crisp campaign extolling the benefits of Maybank’s e-POS facility in a simple, impactful and memorable way.

Page 97: Bloomingdale Worldwide Partners - Agency Credentials

Credit Card Ads

Created to support a promotion to increase usage of Maybank credit cards, this campaign reinforces the brand image as sophisticated, premium and

rewarding.

Page 98: Bloomingdale Worldwide Partners - Agency Credentials

Maybankard - Thematic

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Leaflet

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SME Bank

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Print

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Ambank/AmIslamic

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Print Ads

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Print Ads

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Leaflets

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Leaflets

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Telekom Malaysia

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Festive Ads

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Utility Consortium Campaign Ads

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Announcement Ads

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Agensi Anti-Dadah Kebangsaan

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Annual Report (2010)

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Vespa Malaysia

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Thematic Buntings

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Poster Designs

Page 116: Bloomingdale Worldwide Partners - Agency Credentials

MPOPC

Page 117: Bloomingdale Worldwide Partners - Agency Credentials

Awareness Campaign

Page 118: Bloomingdale Worldwide Partners - Agency Credentials

BERNAS

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Corporate

Campaign

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KFCH Marketing & Region Food Industries

Page 121: Bloomingdale Worldwide Partners - Agency Credentials

Life Sauces

Page 122: Bloomingdale Worldwide Partners - Agency Credentials

Life Sauces

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Life Sauces

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Felda

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Corporate Ads

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Ministry of Agriculture

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Thematic Launch Print Ad

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Corporate/Thematic Creatives

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Testimonial Print Ads

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Billboards (Corporate)

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Billboards (Testimonials)

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Barisan Nasional

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GE 2004

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GE 2008

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KTMB

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Festive Campaign

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CPA Australia

Page 138: Bloomingdale Worldwide Partners - Agency Credentials

Print Ads

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Creative Pitch Showcase

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“Creative snippets of our finest that never saw the light of day but deserved to be showcased”

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Pitch Logo Designs

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Pitch Annual Reports

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Pitch Annual Reports

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AFFINBANK – Corporate Customer Kit

Page 145: Bloomingdale Worldwide Partners - Agency Credentials

AFFINBANK – OMG 2014 Campaign

Page 146: Bloomingdale Worldwide Partners - Agency Credentials

AFFINBANK – World MasterCard Launch

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PLUS – Corporate Campaign

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PLUS – Corporate Campaign

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Cyberview – Cyberjaya City Centre Corporate Kit

Page 150: Bloomingdale Worldwide Partners - Agency Credentials

The 3 Amigos – Launch Campaign

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UEM Sunrise – The Estuary Campaign

Page 152: Bloomingdale Worldwide Partners - Agency Credentials

UEM Group – Merdeka Ads

Page 153: Bloomingdale Worldwide Partners - Agency Credentials

TC Euro Cars – Renault Clio RS 200 EDC Ads

Page 154: Bloomingdale Worldwide Partners - Agency Credentials

PNS – Franchise Malaysia Campaign

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Tabung Haji – Celebratory Ads Campaign

Page 156: Bloomingdale Worldwide Partners - Agency Credentials

BiotechCorp – Corporate Ads

Page 157: Bloomingdale Worldwide Partners - Agency Credentials

Friesland Campina – Recruitment Campaign

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PNMB – Corporate Ads

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Bata Malaysia – Corporate Profile

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Halal Development Corporation

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Suite 14.02, 14th Floor, Wisma Mirama,Jalan Wisma Putra, 50460 Kuala Lumpur, Malaysia

T: +603 2142 5693 F: +603 2141 8727 E: [email protected]

W: www.bloomingdale.com.myY: www.youtube.com/c/bloomingdaleadvertising