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Indias Premier Business News Channel, a JV between UTV: India's leading integrated global media and entertainment company & Bloomberg : Worlds biggest financial brand

BLOOMBERG MULTIMEDIA

>>>

BLOOMBERG MEDIA DELIVERS

MULTIPLE TOUCH POINTSBLOOMBERG TELEVISIONReaching 265 Million+ homes globally

BLOOMBERG MOBILECustom applications via iPad, iPhone, Blackberry, Android etc. (weekly users: +1 million)

BLOOMBERG.COMOne of the world leading business website (19 million unique users monthly)

BLOOMBERG MARKETSthe Worlds highest circulation financial magazine (circulation: 355,000) together with access to the Bloomberg Professional Service

BUSINESS LEADERS AFLUENT INDIVIDUALS OPINION LEADERS

BLOOMBERG LINKHigh-level events sponsorships delivering in-person connections

BLOOMBERG BUSINESSWEEKWorld leading business magazine (circulation: 900,000) and online media

BLOOMBERG RADIOTop index among senior management, high net worth and entrepreneurs via digital services

NEW BLOOMBERG TELEVISION GLOBAL NETWORKBloomberg Television delivers its integrated global network to an international business audience via its network of regional English language Channels: Bloomberg Television Asia Pacific[Plus India Channel]

Bloomberg Television EMEA / Europe[serving Europe, Africa & Middle East] Bloomberg Television US [serving the US / Americas]

Progressive New Programming Revamp Worldwide

UNPARALLELED EDITORIAL COVERAGEBloomberg Television and Bloomberg News has 2,300 professionals in 150 bureaus in 72 countries. In the Asia Pacific, Bloomberg has 220 journalists based in 23 countries & studios in 14 Asian cities.

Beijing : Bangkok : Delhi : Hong Kong : Jakarta : Kuala Lumpur : Melbourne: Mumbai : Seoul : Shanghai : Singapore : Sydney : Taipei : Tokyo

DELIVERING THE NEWSMAKERS

BLOOMBERG DELIVERS LEADERS, CEOS AND NEWSMAKERS THAT DRIVE BUSINESS AND MOVE MARKETS EVERYDAY.

INDISPENSIBLE NEWS SOURCE WORLDWIDEMarketers can directly reach Asias affluent executives across Asia Pacific markets via the Bloomberg Asia Pacific channel at home, office and hotel room distribution.

ASIA PACIFIC CHANNEL:Households Inc:Australia China Hong Kong Indonesia Korea Malaysia Philippines Singapore Taiwan Thailand Vietnam Others

INDIA CHANNEL (BLOOMBERG-UTV):Households:India

24/72,942,000 245,000 1,566,000 116,000 1,669,000 585,000 207,000 259,000 860,000 407,000 316,000 211,000

24/730,000,000

HOTEL ROOMS:Asia Pacific 328,630

OFFICE / OUT-OF-HOME: Building Lobby and Lifts Offices Outdoor Screens

Total

9,383,000

As at September 2010

The Bloomberg edge in India

Blunt. And Sharp.

Delivering news and information to fulfill a significant gap in viewer expectations.

BRAND IDEAYearning for the uncomplicated lifeCUTURAL TREND

COMPETITIVE OPPORTUNITY

CATEGORY SEMIOTICS

Deleting Confusion Multipliers

Window to a world of opportunities

BRAND ESSENCE

Heart Liberator

DEFOGGER

EMOTIONAL INSIGHT

ClarityFUNCTIONAL PLATFORM

Feeling left out by the intimidating complexity surrounding wealth creation

Lucid & Usable Knowledge

THE ROLE OF THE DEFOGGER We play the critical role of translating the complex into understandable & usable. We hand-hold the viewer, rather than intimidating him with pompous

language. We tangibly impact our viewers life. This is a once-in-a-countrys-lifetime opportunity to shape and nurture the lay investor community and we are leading this journey as the hand holder.

Imaginative Programming.

Bolder Content.

THE MOST CREDIBLE ANCHORS IN THE BUSINESS

JOINT EDITORIAL INITIATIVES

Live market programming with most actionable recommendations and advices.SATTE Pe SATTAA(7:30 -8:00 AM)

Top traders strategies for the days trading

ON THE MOVE FIRST TRADES (9:00 9:30 AM)

(8:00 9:00 AM)

The decisive edge to your trading day

Helping you invest in the best stocks

TOP MIDCAP PICKS (9:30 10:00 AM)Betting on top midcap movers & shakers

TALK STOCKSCaller stock show

(10:00 11:00 AM) (12:30 1:00 PM)

MARKET ANALYTICS

Technical and financial analysis of stocks and indices

Power packed evening line -up

MINTING MONEY (4:30 5:00 PM)Your guide to commodity markets

INSIGHT @ 8 (8:00 8:30 PM)A snappy insight into the days most crucial developments

Tomorrows BETS (8:30 9:00 PM)Get a head-start for the best bets for next day

WORLD STREET (10:00 10:30 PM)A round-up of trade across the global markets that matter

THE FINAL WORD (9:00 10:00 PM)Round up of the days business

Feature Programming

In Focuso The story of changing India and its various facets

The Autocar India Showo The last word on wheels with Indias most reliable experts

Logo Reloadedo The design, the attitude and the marketing strategies behind famous brand logos