bloomberg llc

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  1. 1. Bloomberg L.L.P.Bloomberg L.L.P. Ada YuenAda Yuen Mike HicksMike Hicks Ronald LionoRonald Liono David LamDavid Lam
  2. 2. HistoryHistory Michael BloombergMichael Bloomberg Partner at SalomonPartner at Salomon BrothersBrothers Laid off from SalomonLaid off from Salomon BrothersBrothers Entitled to $10 millionEntitled to $10 million from Sale of thefrom Sale of the companycompany Started Bloomberg inStarted Bloomberg in 19811981 Became Mayor of NewBecame Mayor of New York in 2002York in 2002
  3. 3. History (cont)History (cont) Business started when Merrill Lynch ordered 20Business started when Merrill Lynch ordered 20 terminals from themterminals from them In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.
  4. 4. History (cont)History (cont)
  5. 5. Bloomberg business unitsBloomberg business units Bloomberg Professional ServiceBloomberg Professional Service
  6. 6. Bloomberg business unitsBloomberg business units Bloomberg Global NewsBloomberg Global News Bloomberg RadioBloomberg Radio Bloomberg WBBR 1130Bloomberg WBBR 1130 Bloomberg InternetBloomberg Internet -- Bloomberg.comBloomberg.com
  7. 7. Bloomberg business unitsBloomberg business units Bloomberg MagazinesBloomberg Magazines --Bloomberg Personal FinanceBloomberg Personal Finance -Bloomberg Wealth Manager-Bloomberg Wealth Manager -Bloomberg Markets-Bloomberg Markets
  8. 8. Bloomberg business unitsBloomberg business units Bloomberg Book Publishing OperationsBloomberg Book Publishing Operations -Bloomberg Personal Bookshelf-Bloomberg Personal Bookshelf -Bloomberg Press-Bloomberg Press -Bloomberg Small Press-Bloomberg Small Press -Bloomberg Professional Library-Bloomberg Professional Library
  9. 9. MarketingMarketing Road ShowsRoad Shows Most effective way of Marketing TerminalsMost effective way of Marketing Terminals Great PublicityGreat Publicity Throughout the WorldThroughout the World The MediaThe Media Reaches every form of Media possibleReaches every form of Media possible TelevisionTelevision RadioRadio InternetInternet PublicationsPublications Almost all of them are Non-ProfitAlmost all of them are Non-Profit
  10. 10. PricingPricing The mid-1980sThe mid-1980s Single Terminal :$1,500Single Terminal :$1,500 Multiterminal: $1,000Multiterminal: $1,000 TodayToday Single Terminal :$1,640Single Terminal :$1,640 Multiterminal: $1,285Multiterminal: $1,285 Data on-demand instead of paying for terminalsData on-demand instead of paying for terminals Pricing scheme is still new and not set in stonePricing scheme is still new and not set in stone
  11. 11. Connecting to BloombergConnecting to Bloomberg For redundancy, two connectionsFor redundancy, two connections Primary must be a leased linePrimary must be a leased line Backup can be leased line or dialupBackup can be leased line or dialup `Heartbeat' commands constantly check if link`Heartbeat' commands constantly check if link is upis up Receive data over TCP/IP or raw linkReceive data over TCP/IP or raw link (async)(async) Different feedsDifferent feeds Batch: historical information, news, etc.Batch: historical information, news, etc. Online: trade prices, etc.Online: trade prices, etc.
  12. 12. Connecting to BloombergConnecting to Bloomberg Various access methodsVarious access methods Bloomberg (or Open Bloomberg): softwareBloomberg (or Open Bloomberg): software that can be installed on most PCsthat can be installed on most PCs
  13. 13. Connecting to BloombergConnecting to Bloomberg Bloomberg Flat Panel: trademark dual-headBloomberg Flat Panel: trademark dual-head systemsystem
  14. 14. Connecting to BloombergConnecting to Bloomberg Bloomberg Traveler: laptop associated withBloomberg Traveler: laptop associated with specific desktopspecific desktop
  15. 15. Connecting to BloombergConnecting to Bloomberg Bloomberg Application Programming InterfaceBloomberg Application Programming Interface (API): programmer interface for connecting to(API): programmer interface for connecting to other applications on MS Windows, WWWother applications on MS Windows, WWW interfaces, etc.interfaces, etc.