Bloomberg Institute BAT & BMC

The Bloomberg Aptitude Test (BAT)

What is the BAT?:

• Online business & financial aptitude test that aids students with

employability in the finance sector

– 2 hours

– 8 key performance areas

– 100 multiple-choice questions

– Free on-campus at select universities

– US$39

What’s in it for Bloomberg?:

• Engages future terminal users early on

• Provides corporate terminal clients with a free talent sourcing tool

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• On campus branding (recruitment)

• Supports terminal sales to universities

Selling Points to Universities

Why Students Love the BAT:

• Provides students with feedback regarding their financial

aptitude

• Test takers can promote themselves in front of Bloomberg’s

network (+20,000 employers) and can hear about job

opportunities

• No risk. Only upside. (students can retake the BAT and

choose their best scores to promote to employers. They can

also opt out of the talent search completely)

Why Universities offer the BAT:

• Strengthens University brand (Bloomberg Talent Search / BAT Hall of Fame)

• Improves students’ employability & University ranking

• Benchmarking /feedback on students’ performance (BAT Report)

• Provides practical content for use in the classroom

FREE On-campus *free for selected universities

(University provides computer lab & marketing, Bloomberg Institute provides invigilator)

Paid E-proc BAT for students *discounted price of $20 per tested student when

purchased by university

E-proc BAT from home for anyone

*US$39 per test

BAT Distribution

EBS Universität für Wirtschaft und Recht

Frankfurt School of Finance and Management

Friedrich Alexander Universität Erlanden Nürnberg

Jacobs University Bremen

Johann Wolfgang Goethe-Universität Frankfurt am

Ludwig-Maximilians-Universität München

Technische Universität München

Universität Duisburg-Essen

Universität Mannheim - Business School

University of Cologne - Faculty of Management

University of Muenster

WHU - Otto Beisheim School of Management

BAT Scheduling Requirements

University Provides:

• Computer Lab booked for 3 hours (Laptops may also be used), provide us with the following information:

– Campus

– Date and time of the booking

– Location of the computer lab (Building and Room number)

– Number of computers available

• Marketing of the test to students (Bloomberg provides marketing materials)

• Scrap paper for students on the day of the test

Bloomberg Provides:

• Free BAT testing

• Invigilator to administer the test

• Marketing materials (hard copy posters and fliers & digital marketing)

• BAT Reports for Professors

• All administration support for the test (will send universities weekly updates on # of registrants)

• BAT Student Ambassador, where applicable

Student Registration Page:

https://talentsearch.bloomberginstitute.com/test_sessions/available

Bloomberg Market Concepts (BMC) LAUNCHING JUNE 2015!

Bloomberg Market Concepts (BMC)

What is the BMC?:

• E-learning markets course / introductory-level finance

• 6 hours

• 4 modules

• Economic Indicators, Currencies, Fixed Income, Equities

• Uses Bloomberg data, indices, new stories and analytics

• Introduction to over 70 terminal functions

• Available online US$199 in June ($149 discount for students)

• Available FREE on the terminal (available on terminal from the next academic year)

• Certificate upon completion

What’s in it for Universities/Bloomberg?:

• Complements learnings/teaching with practical market know-how while teaching terminal

functionality (drives terminal use on campus and solves training support issues)

• Creates early interest in market data (demand for Terminals on campus)

• Leads students to become Terminal fans and experts (Brand loyal future clients)

BMC modules