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Bloody Brilliant!. Promoting information literacy at Leeds University Library Katy Sidwell c.a.sidwell@leeds.ac.uk. Time to wake up!. Find someone you don’t know 4 minutes to answer these questions (1 minute each, 1 minute to write on post-its – work fast!) - PowerPoint PPT Presentation

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  • **Bloody Brilliant!Promoting information literacy at Leeds University Library

    Katy Sidwellc.a.sidwell@leeds.ac.uk

  • **Time to wake up!Find someone you dont know4 minutes to answer these questions (1 minute each, 1 minute to write on post-its work fast!)

    What do YOU think marketing is? How do you market your information literacy sessions? Why did you choose to come to this short talk?

  • **A bit of theoryWhat is marketing?

    Selling someone something they dont needSpending lots of money on advertisingBrainwashing children into pestering their parentsSpinning or manipulating the facts

  • **

    Marketing is the management process that identifies, anticipates and satisfies customer requirements [profitably] (CIM, 2005)

    Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends (Palmer, 2001)

  • **Which means? The 7PsCourseContentLengthOnlineIn libraryIn deptCharge?Fine?Cost to customerBookingRemindersFollow-upRefreshmentsTemperatureNoiseSignpostingLitterTrainersStaff

  • **Promotion marketing communications Advertising Direct marketing Personal selling Public relations Sales promotion Sponsorship

    AUDITPOORACCEPTABLEACCEPTABLEACCEPTABLE

  • **BeforePrinted Publicity28 page bookletBlack on white poster listing courses offeredOnline publicityLibrary webpages text-heavy, numerous

  • **How did you find out?

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    WebpagesStaffarchivesposter1010poster415campusweb80

    LeafletTPGarchiveswebpages2465251webpages / Library webpages19028218personal recommendation34

    WebpagesUGarchivesemail6969campusweb9142133email56

    LeafletTPGarchivesSPD65368email501969web pages146

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