Common Sense and Collaboration

The Last Stumbling Block for PR Pros and Bloggers

Common Sense and Collaboration

The Last Stumbling Block for PR Pros and Bloggers

Danny Brown & Gini DietrichDanny Brown & Gini Dietrich

Why We’re HereWhy We’re Here

• We’re bloggers• We’re PR pros• We’re consumers• We’re vendors• Like you, we’re tired of the same old crap

Why You’re HereWhy You’re Here

• You know things can be done better• You’re looking to understand bloggers• You’re looking to relate better to PR pros• You know the best relationships are built on

partnerships and not dominance

We Said No Dominance…We Said No Dominance…

(Okay, I’m outta here!)

Is There Really a Problem?Is There Really a Problem?

Bloggers and PR pros work well together, no?

Bloggers and PR Pros Get Along Well With Each Other…

Bloggers and PR Pros Get Along Well With Each Other…

(yeah, right…)

The ProblemThe Problem

New media is YOU media… but the middle ground is fuzzy

The SolutionThe Solution

Can’t we all just get along?

Understand One Another

Understand One Another

UnderstandingUnderstanding

Understanding BloggersUnderstanding Bloggers

Understanding BloggersUnderstanding Bloggers

The Fifth Estate

Understanding BloggersUnderstanding Bloggers

Understanding PRUnderstanding PR

What To DoWhat To Do

What To DoWhat To Do

What To DoWhat To Do

Good, Bad, CraptasticGood, Bad, Craptastic

The GoodThe Good

The GoodThe Good

The GoodThe Good

The GoodThe Good

The GoodThe Good

Why the Good WorksWhy the Good Works

The BadThe Bad

The BadThe Bad

The BadThe Bad

Why the Bad Doesn’t WorkWhy the Bad Doesn’t Work

Not Just PR Pros…Not Just PR Pros…

Bloggers Need to Help PR Understand Too

Bloggers Need to Help PR Understand Too

Bloggers Aren’t Immune to Craptasticness

Bloggers Aren’t Immune to Craptasticness

Bloggers Aren’t Immune to Craptasticness

Bloggers Aren’t Immune to Craptasticness

Bloggers Need to Be ClearBloggers Need to Be Clear

Bloggers Need to Be HonestBloggers Need to Be Honest

Bloggers Need to EducateBloggers Need to Educate

Bloggers Need to RespectBloggers Need to Respect

The Blogger and PR Pro ManifestoThe Blogger and PR Pro Manifesto

ManifestoManifesto

Understand the blogger’s goal(s)

ManifestoManifesto

Understand how PR reports to internal or

external clients

ManifestoManifesto

Research, research, oh and, research!

ManifestoManifesto

Learn how to say “no”

ManifestoManifesto

Spam sucks…and so do

mass emails

ManifestoManifesto

PR doesn’t control the story;

the writer does

ManifestoManifesto

PR pros and bloggers, alike, are passionate

about their work

ManifestoManifesto

Be yourself

The Issue Is SimpleThe Issue Is Simple

It’s SimpleIt’s Simple

So Why Are We Still Fighting?So Why Are We Still Fighting?

Thanks! Thanks!

@DannyBrown @GiniDietrich

DannyBrown.me SpinSucks.com

BonsaiInteractive.com SpinSucksPro.com