blogwell seattle case study: itron, presented by michelle jung and dawn shrum
TRANSCRIPT
August 2011
Listen Before You Leap
Michelle JungOnline Marketing ManagerDawn ShrumOnline Marketing Analyst
WHO IS ITRON?ABOUT ITRON
ITRON PRESENTATION / 4
ITRON AT A GLANCE
CUSTOMERSin 130 countries
EMPLOYEES LOCATIONSworldwide
2010 REVENUEUSD
SALES STAFF
8,000 9,500 80
900 $2.2b
OUR TEAM
Corporate
Marketing &
Communication
Regional Business Lines and Markets
Regional Marketing
Teams
ITRON “SOCIAL” TIMELINE
Implemented first private forum for customers
Several attempts at “public-facing” social media
2009 2010 2011
Employees unofficially start Itron Facebook and LinkedIn pages
2006
New position dedicated to social media
Implemented first internal idea generation site
Global social media policy
IT STARTS WITH LISTENING
OBSERVE AND REPORT
FIND YOUR EVANGELISTS
FISH WHERE THE FISH ARE
ITRON COMMUNITIES
Itron on Facebook
Itron on YouTube
Itron on Twitter
Itron on LinkedIn
THANK YOU
itron.com
CORPORATE HEADQUARTERS2111 N Molter RoadLiberty Lake, Washington 99019United States
