Conference "Live"A conference experience for the

web

Conference Live Goals

• Tap into member coverage via their preexisting social media channels.

• Create a window of curiosity that encourages the web audience to attend.

• Create content that can be used to promote future conferences.

Featured Members

• Recruit activist members.

• Promote in conference marketing materials.

• Highlight featured members on the home page.

All Members

• Give all attendees with smart phones the ability to contribute.

• Make it easy for attendees to contribute.

• Create obstacles to keep non-attendees from contributing.

Pegshot

• References a location when posting a picture.

• Allows event promoters to preload their event and hashtag.

• Allows users to push pictures via Twitter, Facebook, Posterous, etc...

Budget, Staff & Results

• About $6,000 - not including staff.

• Two staff members.

• Six featured members.

• Ten fold increase in traffic over the year 2009.

More Featured Members

• One third did not participate.

• One third only posted one time.

• One third kept us really busy.

More Pictures & Video

• Pics by Pegshot.

• Pictures by email.

• On site video uploads.

Almost Live Video

• Recorded sessions.

• Live Q&A.

• On demand video.

Budget, Staff & Results

• It cost a lot more.

• Four staff plus a dozen freelancers.

• Twenty featured members.

• 140,000 minutes of video in one week.

Moving Forward

Questions?Todd Carpenter - tcar@realtors.org - @tcar