blogwell bay area social media case study: intel, presented by jennifer lashua
TRANSCRIPT
Jennifer Lashua
Celebrating Smart
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBay Area
August 6, 2013socialmedia.org/blogwell
@runningjen
“Something good in my computer” “It makes my
PC faster, but I don’t really know what
‘it’ is.” “It’s the brain
inside a computer.”
“Bum…bum, bum, bum,
bum!”
“The new Haswell 22nm
chip that I want for my
new PC now!”
@runningjen
Tech is in
+
Being smart is cool
+
Brand trust
+
Curious audience … with…
limited attention span
doesn’t buy in to marketing
wants to be entertained
@runningjen
Celebrating Smart by …
Sharing inside jokes
Making the complex simple
Edu-taining
Providing a tech point of view on the world
Exploring the future
Reminiscing – old tech can be funny & quaint
We get a kick out of blowing their minds
@runningjen
The 1:10:1 of social engagement
We have 1 second to capture someone’s attention …
If successful, we earn another 10 seconds of their time …
If successful, we can earn a full minute …
1 second is the tipping point. If we don’t catch them in 1 second, we won’t catch them at all.
@runningjen
What works for us
Be true to who we are (That’s ok – being smart is cool now)
Respect audience’s intelligence & help make them even smarter
Be entertaining
Tailor approach by platform – native content
1:10:1
Always go for the share