blogs that mean business

Download Blogs That Mean Business

Post on 01-Sep-2014




0 download

Embed Size (px)


Blogs That Mean Business: Intro 101Introduction on how a blog can benefit your business.


  • Blogs That Mean Business by Lisa Peyton
  • What Ill be covering in this presentation:
    • What: Discuss definition of a blog.
    • Why: The business benefits of an optimized blog strategy.
    • How: How to build an optimized blog.
    • Content Strategy: Publishing optimized content.
    • Attracting Visitors: Via Search, RSS, Social Media.
  • What is a blog? BLOG = WEBSITE
    • Outdated Websters Definition - a web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.
    • Wikipedia - A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    • Pages, posts, comments, images, videos, music, and audio or podcasts.
  • Why Blog for your business?
    • Increases traffic to your website via search engines, inbound links, RSS, etc.
    • Provides platform to dialog with your customers
    • Share your knowledge and expertise
    • Provides value-added services for customers, via events calendars, product reviews, photo-sharing, etc.
    • Creates an online community
    • Very affordable, most blogging platforms are free
    • Easy content management system
  • How do you build an optimized blog?
    • Location: Blog should live on your own domain NOT or
    • URL: or
    • Hosting: Best to use Linux OS instead of Windows OS on server. More stable and pretty permalinks.
  • How do you build an optimized blog?
    • Permalinks: Clean URL structure. vs.
    • Platform: Wordpress or Moveable Type. Both are free, easy to install and widely supported. I have used Wordpress examples for this presentation.
  • How do you build an optimized blog? Themes
    • Default Wordpress Install
  • How do you build an optimized blog? Themes
    • 1000s of free customizable themes or templates available.
  • How do you build an optimized blog? Themes
  • How do you build an optimized blog? Plugins
    • 1000s of modules adding functionality. Surveys, product reviews, ecommerce, reader polls, etc.
    • Headspace, SEO plugin extraordinaire
    • Google Analytics for Wordpress
    • Google Sitemaps Generator for Wordpress
    • Sociable, Easy social bookmarking tool for posts
  • What now? Content Strategy
    • Research: Find out what your prospects are looking for and provide relevant content. Keyword research (Google AdWords Keyword Tool) is essential for an optimized blog.
    • Categories: Fill pages, categories, titles, copy with relevant keywords.
    • Compelling Content: Publish valuable content for your customers frequently and consistently.
  • What now? Attracting Visitors
    • Build it and they will come motto DOES NOT APPLY!
    • Current Customers: Promote blog to current client base. Offer valuable content that keeps them coming back. Monthly or weekly top 10 lists, etc.
    • RSS Syndication: Use Feedburners tools to Publicize (PingShot, Email Subscriptions), Optimize (SmartFeed)and perhaps Monetize (AdSense) your feed.
  • What now? Attracting Visitors
    • Social Media: Integrate your blog with Twitter (Twitterfeed, Hootsuite), Facebook, LinkedIn. Add your blogs feed to your profile or page. Add a link to your social media profiles in the sidebar of your blog.
    • Social Bookmarking: Share your published content via Reddit, Digg, Delicious, StumbleUpon etc. (Onlywire)
    • Search Engines: Optimized posts are quickly indexed by Google, eventually providing targeted traffic to your blog/website.
  • Questions?
  • Resources/Tools
    • Linux vs. Windows OS:
    • Onlywire Auto-synidcation Service -
    • Twitterfeed -
    • Hootsuite Twitter Tool -
    • Feedburner -
    • Google Keyword Tool -
  • Wordpress Plugin Links
    • Headspace -
    • Google Analytics -
    • Google Sitemap Generator -
    • Sociable -