#blogherfood15: building your business: the business plan
TRANSCRIPT
THE BUSINESS PLAN
BUILDING YOUR BUSINESS // 1:30 – 2:45PM
HELEN JANE HEARN
WINE SPOKEN HERE & HELENJANE.COM
@helenjane
BETH LEE
OMG! YUMMY
@omgyummy
DANIELLE WILEY
SWAY GROUP
@foodmomiac
SESSION OVERVIEW: BUILDING YOUR BUSINESS
PLAN• Early Stage Companies
• Growth Stage Companies
• Established Companies
• Q&A from the panelists
• Q&A from the audience
@OMGYummy
@helenjane
@foodmomiac
THINK LIKE A BUSINESSEARLY STAGE COMPANIES
Use your time wisely
•Keep it simple•Prioritize•Say "no"•Leverage
Become a legal entity
•Business Permit•EIN number•Seller's permit•Accounting/banking
Communicate strategically
•Name & logo•Trademarks•Positioning/Messaging•Physical/social media
@OMGYummy
@helenjane
@foodmomiac
The Three C’s: Committed, Confident, Consistent
@OMGYummy
@helenjane
@foodmomiac
GROW LIKE A BUSINESSGROWTH STAGE COMPANIES
Partnerships• Quick
growth• Board of
advisors
Professionalize
• Processes and systems
• Culture evolution
Stay focused• Core
competency• Core
message
@OMGYummy
@helenjane
@foodmomiac
@OMGYummy
@helenjane
@foodmomiac