Blogging Webinar

LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Benefits of Blogging

Blogging Topics

How to enable Blogging

Improving SEO (Search Engine Optimization)

Promoting your Blog

Blogging Webinar Agenda

Benefits of Blogging

Why Blog? The Benefits of Blogging for Business and Marketing

Blogging brings people to your site Research shows that the more pages a site has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content

get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More

content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.

Benefits of Blogging

Current Content helps SEO As you add more content to your site, more pages from your domain

become indexed in search engines. This improves organic search visibility and increases website traffic.

Google loves to see new content being added on a regular basis, and rewards sites that do so with better visibility. Fresh content is also more likely to be timely or news-related, which means it’s more likely to get exposure for trending searches.

Benefits of Blogging

Makes your site a credible source for tech related information Blogging gives your business a way to touch on issues and concerns of

interest to your prospects, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.

Benefits of Blogging

According to Social Media today: Interesting content is one of the top 3 reasons people follow brands on

social media B2B marketers using blogs, generate 67% more leads Websites with blogs have 434% more indexed pages 61% of US consumers have made a purchase based on a blog post

http://www.socialmediatoday.com/content/21-benefits-business-blogging-and-22-tips-infographic

Blogging Topics

Topic Ideas for Starting a Blog that Matters

Events Trades Shows Partner events Webinars Seminars

Blogging Topics

Relevant Articles Headlines Current Technology Trends New Technology Releases

Tips and Tricks from Instructors

Promotions

Enable Blogging

How to Start a Blog & Maintain It

Enable your blog

Improving SEO

SEO Guide: Improve your ranking

Titles that are catchy Should be descriptive and catchy Should include keywords

Title Ideas: How to Begin your Tech Career Exam taking tips Top 5 Excel Tricks

Improving SEODid you know?

KEYWORDS IN TITLES & DESCRIPTIONS ARE VERY

IMPORTANT

Content that is easy to scan Accept that people scan web pages rather than reading them in detail,

and work with this reality rather than fighting it. Break complex topics into a series of posts.

Keep people coming back for more, and Easier for your reader to digest if the content is in portion-controlled sizes.

Use the inverted pyramid paragraph structure State your conclusion first, Support the conclusion with follow up sentences. Helps scanners to move from point to point, and decide where they’d like

to dive in deeper.

Improving SEO

Use keyword naturally- don’t stuff keywords Use regular language Create a custom URL structure Consider the title and URL as separate options for getting keywords into

your post Use categories that are also keywords

Improving SEO

Call to Action A call-to-action (CTA) is an engaging button or link that you place on

your website to drive prospective customers to convert to leads through landing page forms. There are many different types of CTAs. They range from offering a free download to linking to a document to enticing you to fill out a form.

You will want to place your CTA on a blog in a location where it is easily visible and where it makes sense for someone to click on it. For example, you might put a CTA to view a VMware class page under a post talking about the importance of being VMware certified.

Improving SEO

Promoting your Blog

How to Promote your Blog

Bitly Links Save content from your browser straight to your Bitly account Customize Bitlinks with calls-to-action and other messaging Share Bitlinks to Twitter, Facebook and email Organize your Bitlinks through tags

Promoting your Blog

Did you know?Blog posts that were shared on

Twitter and Facebook got 149% more inbound links than those not shared

on social media at all. Also you would be happy to know that Images in articles tend to boost the number

of views by 94%.

Hootsuite Manage and schedule posts to multiple social media profiles on Twitter,

Facebook, LinkedIn, Foursquare and more, all from one source – Hootsuite!

Hootsuite is free for up to 3 social network accounts and has over 9 million users.

Promoting your Blog

Questions & Answer

Do you have any questions?