blogging: the practical matters

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Blog basics for CPAs and Attorneys: Marketing Director Support Group (MDSG), Association for Accounting Marketing (AAM), and Legal Marketing Association (LMA)

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  • 1. Blogging 101: The Practical Matters July 12, 2010

2. image: abbeychristine (flickr) 3. Positioning for growth. 1. Credibility + visibility = key 2. Evidence as a key player and readily available (W.O.M.) 3. Awareness among unknown RSs 4. Reach desired clients 5. Get face-to-face meetings with top prospects3 4. 1. 2. 3. 2010 Golden Practices Inc 5 5. Image: lydiaboote (flickr) 6. Key Ingredients Passionate practitioners Readers Act on major topics quickly Willing to engage promptly Promotes others often Consistency (frequency varies) 2010 Golden Practices Inc 7 7. 2010 Golden Practices Inc 8 8. ENGAGED LEADS PRESENT PASSIVEINVOLVEMENT 9. Social media musts. Content thats considerate Considerate = Relevant Considerate = Brief & Scanable Conversational, friendly = Humanizes Presence, participation = Committed Authentic, truthful = Trustworthy 2010 Golden Practices Inc 10 10. 4. 11. Why position specialties? 1. Stand apart (w/interesting messaging) more appealing + easier to find + compelling to buy from = higher close rate 2. Develop GO-TO status: step to front of line for quality referrals & publicity opportunities 3. People pay more for specialists 4. Attract recruits to a solid clientele 5. Create a more valuable practice 2010 Golden Practices Inc 12 12. 5.Basic Model for all MessagingTarget Personas and their COIsSpecific Skills, Triggers/ Services & Situational NeedsExpertiseConsider both inmessaging TargetPersonas & COIs 2010 Golden Practices Inc13 13. Content.Prevention 2010 Golden Practices Inc 14 14. What Works?Searched Terms Act on InterpretedReferrer Data 15. 6. 16. Introducing MissionAccountable.com a blog for tax-exempt organizations servingFt. Worth and surrounding communities. 17. Dev. 18. 0 19. SUBMIT BLOG POSTBlog Aggregators Services convert to Any webpage (Bloglines, Newsgator,e-mail (Feedblitz or as dynamic content Google Reader, others) Feedburner)(yours or others) 20. Hierarchical structure. SecondaryKeyword/PhraseTopLevel (H1orH2) TagsBingo Category Content PostTitleCategory Content BlogTitleCategory Content PostTitleCategory Content 2010 Golden Practices Inc 21 21. Support.Blog fodder. 22. Review Expect lead results only when engaged Grassroots marketing = build relationships Must pick the right bloggers! Be a consistent, reliable source Content strategies keep it alive! 2010 Golden Practices Inc 23 23. Next Session Tracking/reviewing metrics for learning What to seek (objectives) What to track How to apply what you find Evolution of the blogger Improving visibility Maximizing the blog effort 2010 Golden Practices Inc24 24. Thank you. [email protected] goldenpracticesinc.com goldenpractices.com (blog) @michellegolden (twitter) 25. New Blog ProcessPrac..oners/Authors Marke.ngDeptProgrammers 1.Locate/iden.fypassionateauthors2.Deneaudience(personas)3.Whatdotheyread? Wherearetheyon-line?IDinfogapswecanwell.IDresourceswecancite3.Assistasneeded IDbloggerstointeractwith.3.Decidegeneraltopicideas(akacategories)4.Isthereatheme?Brainstormblognameideas.4.Researchnames.Owned?BuyURL.4.Consultw/crea.ve.Designconcepts.Technologyneeds/constraints. 4.Decidepages(author,etc)andwhat(rmsvcs)tocross-promote Set-up/customizetool5.DraC10+starterposts6.Strategizelaunchpromo.onPopulateandtestTrainbloggers Rene6.Crea.veforlaunchpromo.on Integratew/rmwebsite GOLIVE!5.Write,interact,monitor6.Launchpromo.on andlearnfromstats6.On-goingpromo.on 2010GoldenPrac.cesInc 26. Anatomy of a Blog Post Manufacturing TodayMust-have info for managing a manufacturing companyACAboutAuthors Subscribe by RSS 5 Inventory Pitfalls for Manufacturersor emailK I Beware of these common mistakes: 1. Big oops J 2. Dont do this 3. Watch out for thatCategories E 4. Take steps to avoid Audit Readiness 5. Biggest lesson of all InventoryH ISO A great source for more information is our e-book Inventory Advantage for reducing riskRisk Management eposure in ANY economic circumstances. You can also nd great info on Manufacturing HSix Sigma & Lean Todays website.CE G Posted 3/12/10 at 7:03am by Mary Smith in Inventory, Risk Management, Audit Readiness MManufacturing Blogs DLean Six Sigma Academy Blog I Permalink Links to blogs that reference this article Trackback URL http://manufacturingtoday.com/trackback/190042 L High-Variety Manuf. IdeasProudly Made In America Trackbacks (1) L Links to blogs that reference this articleThe ManufacturerXerox Manuf. Industry Blog >>Inventory Pitfalls from Ohio CPA Firm... The Manufacturing Today blog has a really good post about best practices for managing inventory...[Read More]Archives B F Comments (1) Read through and enter the discussion with the form at the end> 2010 March Feburary This is helpful because I was doing some of these things! Now I know I shouldnt. I January hope youll talk more about supply chain management in a future post. Its my big- > 2009 gest challenge.> 2008 2010 Golden Practices Inc