blogging & social networking for authors & writers€¦ · gary vaynerchuk’s 10 book deal...

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Blogging & Social

Networking for Authors & Writers

www.TheCreativePenn.com/QWCTuesday, 5 April 2011

http://www.flickr.com/photos/kunel/167783571/


http://www.TheCreativePenn.com/Hospitality


Who are you & what are

your questions

about blogging?

http://www.flickr.com/photos/psd/4389135567/

Tuesday, 5 April 2011



Why should authors care

about this anyway?


http://simonandschuster.biz/author-resources/tips-for-promoting-your-books

http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/










http://cba-ramblings.blogspot.com/2009/06/dreaded-author-platform.html






http://www.flickr.com/photos/soyrosa/2885044057/

How do these people decide what to read?

How do they find your book? http://www.flickr.com/photos/pamhule/5574080195/




http://www.flickr.com/photos/pamhule/5574080195/


If they love it, what do they do?

If they hate it,

what do they do?

How do they share the

experience?

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http://www.flickr.com/photos/sheeshoo/68563737/

“A blog is a website with special powers” Yaro Starak, 6 figure professional blogger Entrepreneur’s Journey.com

“A blog is a loyalty

generator” Chris Garrett, ChrisG.com, co-author of Problogger, the

book. Tuesday, 5 April 2011



http://www.entrepreneurs-journey.com/

http://www.entrepreneurs-journey.com/

http://chrisg.com/

http://chrisg.com/

9http://www.thecreativepenn.com/2011/02/09/content-marketing-for-authors-and-writers/


http://www.thecreativepenn.com/2011/02/09/content-marketing-for-authors-and-writers/

http://www.thecreativepenn.com/2011/02/09/content-marketing-for-authors-and-writers/

http://www.flickr.com/photos/protoflux/2287499188/

Keep people coming back

KNOWLIKE

TRUST






Google yourself.

Are you in control of what someone will see?

An agent? A Publisher? A book buyer? A speaker’s bureau?


Centralised hub linked to by other sites

http://www.flickr.com/photos/paulwatson/4148536/Tuesday, 5 April 2011

http://www.flickr.com/photos/paulwatson/4148536/


Connection to other writers and bloggers

Bloggers are a powerful

community

http://farm4.static.flickr.com/3322/3423689554_2429ee0053_m.jpg Tuesday, 5 April 2011

http://farm4.static.flickr.com/3322/3423689554_2429ee0053_m.jpg




http://www.bookmarket.com/

“Book Marketing is all about creating relationships”

John Kremer




http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/

http://www.thecreativepenn.com/2011/01/03/4-hour-body-book-launch/

http://www.fourhourworkweek.com/blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/
















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http://www.thecreativepenn.com/2011/03/05/book-launch/










http://paulocoelhoblog.com/

http://journal.neilgaiman.com/

http://www.tessgerritsen.com/blog/








http://farm3.static.flickr.com/2221/2225273983_ae3aca97e3_m.jpg

Status and credibility






Gary Vaynerchuk’s 10 book deal with Harper Collins after his video blog, Wine Library TV took off

Blog “Stuff white people like” gets book deal

Julie & Julia, the book and the movie stem from “Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen” which came from Julia Powell’s blog


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http://farm5.static.flickr.com/4089/5020253586_9cf4dbb2ec_m.jpg

Writing Practice




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Fun!

Intrinsically rewarding




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What to put on a blog




Get started creating content. You can change your theme later.


http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/














Does the reader recognise themself in your site? Or your books?


http://www.flickr.com/photos/ozyman/443545349/




http://gapingvoid.com/Tuesday, 5 April 2011

http://gapingvoid.com/

http://gapingvoid.com/

http://farm2.static.flickr.com/1429/1356549900_e32e6924a1_m.jpg

Take the long view.

Think about your future.






From Corporate Business to Creative


The internet compoundsover time

What do you want to grow?


http://www.flickr.com/photos/disowned/1158260369/Tuesday, 5 April 2011

http://www.flickr.com/photos/disowned/1158260369/

http://www.flickr.com/photos/disowned/1158260369/

http://www.flickr.com/photos/matthijs/490547675/






http://sxoop.com/twitter/mosaic.pl

People connect with faces. Yours is unique. Use it.




http://www.flickr.com/photos/booleansplit/2445628211/




Who are you?What is your

brand?What future are

you creating?


http://www.flickr.com/photos/mikepd/2240579348/

• How To posts • List article • Opinion post • Video post • Podcast/ audio interview • Text based interview • Product or book review • Lessons learned post • Report on an event or seminar • Original writing e.g. Short story • Your own press releases and book promotion!






Consume. Produce

http://farm1.static.flickr.com/74/199749173_d1d21053a7_m.jpg Tuesday, 5 April 2011

http://farm1.static.flickr.com/74/199749173_d1d21053a7_m.jpg

http://farm1.static.flickr.com/74/199749173_d1d21053a7_m.jpg

• Video search is growing and you want to be found

• Google voice recognition and auto-captioning means search will soon be even better

• Drives traffic to your main site, or can be the basis of the site – like Gary Vaynerchuk

• Demographics may surprise you – not just teens. My YouTube viewers are aged 45-64


Human connection through non

verbal communication

Authors/writers are shy and so you can stand out in the crowd.


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http://www.thecreativepenn.com/2011/02/15/how-it-feels-to-have-your-book-out-there-in-the-world/

Personal sharing of the journey. Remember know, like, trust.

http://www.thecreativepenn.com/2011/04/04/self-publishers-companion-joel-friedlander/

Interviews with people.

Content, relationship building and incoming links














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http://mysterythriller.tv/

Video book reviews for my own niche.

* Promotion * Consume - Produce * Income stream


http://mysterythriller.tv

http://mysterythriller.tv

Ranked page 1 of google for thriller novel and no. 1

for thriller novel video. CRAZY!


Relationship Building with Authors, Bloggers, Marketers and others in your niche

Relationship Building with your audience (they hear your voice)

Incoming Links from other sites

Viral effect of referrals/ word-of-mouth

Learning and Fun!Tuesday, 5 April 2011

http://www.flickr.com/photos/knterox/5345097220/

• Every day post & respond - Tweet, Facebook - useful links, deals, specials, photo

• Every 2-3 days - Blog post, article, video or audio podcast

• Every month - focus on theme & market around that e.g. Anzac - include photos, video, special deals

• Every month - use another tool e.g. blog/foursquare/facebook/flickr. Find your niche.




Review other blogs in your niche

http://alltop.com/

http://wefollow.com/


http://alltop.com/

http://alltop.com/



Engagement with audience.

Comments, sharing.

Be personal.Ask a question.

Be useful. Use social plugins.


http://farm4.static.flickr.com/3603/3387189144_955030cc27_m.jpg

How often

should you

post?






Link freely Share

traffic

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• Own your own blog. Get hosting Hostgator $8 per month, unlimited domains

• Use your personality. Connection with audience is key. Stand out.

• Use images on every post please

• Use multi-media. Text is totally saturated but audio and video are not

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http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=creativep

http://secure.hostgator.com/cgi-bin/affiliates/clickthru.cgi?id=creativep

http://www.flickr.com/photos/d-kav/4629934426/

http://www.flickr.com/photos/d-kav/4629934426/

53

http://www.copyblogger.com/

Learning to write great headlines is critical

Learning basic SEO is critical

Otherwise you will waste time and energy


http://www.copyblogger.com

http://www.copyblogger.com

http://farm3.static.flickr.com/2650/4209445566_07d13006d4_m.jpg

It takes time to grow






http://farm4.static.flickr.com/3023/3010250478_d93e6a0a91_m.jpg

I love my blog!

Community, opportunity and incomeTuesday, 5 April 2011





Exercise:

5 ideas for your blog


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Blogging Technology




http://www.flickr.com/photos/andypiper/341429556/

• Easy to use software and easy to change

• Regular updates to content, which Google loves AND people love




Interactive functionality –

comments, sharing


http://www.flickr.com/photos/will-lion/2958508813/






Wordpress. No programming needed.


www.Blogs4Authors.com

Free or cheap

Under $500 or DIY

Hostgator

Become a Blogger.com


http://www.blogs4authors.com/

http://www.blogs4authors.com/

http://bit.ly/9fa3dD

http://bit.ly/9fa3dD

http://bit.ly/asvpMM

http://bit.ly/asvpMM

PagesPosts

WidgetsTheme

Key parts of a blog

Plug-Ins


Thesis Theme

http://wordpress.org/extend/themes/

Theme is like a

skin


http://bit.ly/a1X6E9

http://bit.ly/a1X6E9



Redesigning your blog is absolutely normal!


http://writerunboxed.com/2009/12/18/5-things-that-make-me-stop-reading-websites-blogs/

Jane Friedman from Writer’s Digest






Pages are more static,

like a traditional website


Posts are the regular update articles/ podcasts / videos

Each one is another “page” on Google


Plugins are mini

programs

Free download


http://wordpress.org/extend/plugins/




Widgets are mini functions

in your sidebars


http://feedburner.google.com


http://feedburner.google.com/

http://feedburner.google.com/

Buy the domain name http://www.GoDaddy.com

Use keywords and a sub-title especially for

non-fiction https://adwords.google.com/select/KeywordToolExternal


http://www.godaddy.com/

http://www.godaddy.com/

https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/analytics/




Write down for your Blog

• What are you going to add to/ improve it? /Start it• Blog critique? ht

tp:/

/ww

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tos/

robb

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/338

7189

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http://www.flickr.com/photos/robbie73/3387189144/

http://www.flickr.com/photos/robbie73/3387189144/

Social Networking


What are your

questions about social networking?



How do people find your book? What do they do after reading it?







Who is your target market?

Gender, Age Likes/Dislikes Job, Income

Friends, FamilyHow does s/he communicate?


Watch this video to be convinced:http://bit.ly/HGASocial


http://bit.ly/HGASocial

http://bit.ly/HGASocial

Commonly used social media tools

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/








HOW? Create,

Listen & Respond

http://www.flickr.com/photos/44442915@N00/5340808741/




What is the best use of time and

resources?

What is fun and sustainable?


Blog = Centralised hub linked to by other sites

http://www.flickr.com/photos/paulwatson/4148536/Tuesday, 5 April 2011



http://www.thecreativepenn.com/guestposting/

Where do your audience hang

out?

GO THERE!




http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/








• Relationship building - always attribute posts

• Traffic (80/20)

• Tweet information • Tweet the niche

• Be useful

http://www.flickr.com/photos/stevegarfield/3616155715/

http://www.thecreativepenn.com/2010/04/06/social-networking-for-authors-twitter-tips/








How I manage Twitter


Useful links scheduled

weekly from writing/publishing

blogs, incl. my own posts

Social commentsUpdates/ Replies


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Launching a Book on Twitter * Start early. Build long-term. * Involve in the whole process e.g. cover design

* Drive launch competition * Tweet progress e.g. Amazon rank & reviews/guest posts

* Reward retweets & thank people* Monitor #tag & reply


http://www.facebook.com/pages/Tess-Gerritsen/

Set up a Fan Page

http://www.facebook.com/pages/create.phpTuesday, 5 April 2011









http://www.facebook.com/pages/create.php

http://www.facebook.com/pages/create.php

http://www.facebook.com/TheCreativePenn Make conversation!Ask questions.


http://www.facebook.com/TheCreativePenn

http://www.facebook.com/TheCreativePenn

Enable sharing on posts.

http://blog.ahmedgeek.com/facebook-like-button-for-wordpress-v4

http://wordpress.org/extend/plugins/sociable/








• 54% are 35 – 64 years old; 19% 25-34 (check out MySpace for younger) • 61% earn over $60,000

http://honewatson.com/og/youtube-demographic/




• More than 30 million people • Professionals• 30% earn more than $93k p.a.• 69% read blogs • 28% are Senior Executives

http://www.talkibie.com/metrics-measurement/linkedin-demographics-metrics-in-action/




Be active in groups


http://www.bookarmy.com/

http://www.shelfari.com/

http://www.goodreads.com/

http://redroom.com/

Like all social networks, Participate.Tuesday, 5 April 2011







http://redroom.com/

http://redroom.com/

• Be real and authentic - no marketing speak

• Be useful and offer benefits

• Listen and respond - it’s a conversation

• Find someone to action this who is already immersed and loves it!





Pick a social network.

Find groups /pages / people

you want to interact with


Choosesomethingthen

Stick with it!

http://www.flickr.com/photos/hillarystein/2751693052/






http://www.flickr.com/photos/alphaducentaure/2607814349/

Cocktail checkout

What did you learn from the

session?

What are you going to do with the information?




Slides can be downloaded:www.TheCreativePenn.com/QWC

Blog: www.TheCreativePenn.com

Twitter: @thecreativepenn

Facebook.com/TheCreativePenn

YouTube/thecreativepenn

http://au.linkedin.com/in/joannapenn

Goodreads/JoannaPenn

Shelfari/JoannaPenn




http://www.TheCreativePenn.com

http://www.TheCreativePenn.com

http://twitter.com/thecreativepenn

http://twitter.com/thecreativepenn



blogging & social networking for authors & writers€¦ · gary vaynerchuk’s 10 book deal...

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