blogging module 1 slides
TRANSCRIPT
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Module
1:Setting
the
RightBlogFundam
entals
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My Blogging StoryMy Blogging Story
Started PE (Personal Excellence) in Dec 2008
Called Embrace Living then (http:embraceliving!net)
"agline: #Living your best possible life and achieving your highestpotential
http://embraceliving.net/http://embraceliving.net/ -
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My Blogging Story: RebrandingMy Blogging Story: Rebranding
$n %&ne 200' ater * months o starting the blog
+enamed to #"he Personal Excellence ,log-
"agline became: #Be your best self, Live your best life-
Changed domain to http:celestinech&a!com
+eason:
.! Changed name beca&se!!!
a) /elt that the name #Embrace Living- as draing a dierent 1ind o crod
b) Did not represent m vision or the site 3 or people to achieve excellence in
lie2! 4ld tagline as 5&ite a mo&th&l
6! Domain: Didn7t 1no hat domain to go or so ent or personalbranding
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My Blogging Story: Changing Visual LookMy Blogging Story: Changing Visual Look
id9a made 5&ite a n&mber o lao&t changes and tea1s
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My Blogging Story: Changing Visual LookMy Blogging Story: Changing Visual Look
$n 20.0 changed to maroon loo1 hich became a mainsta
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My Blogging Story: Another RebrandingMy Blogging Story: Another Rebranding
$n 20.. dropped #"he- and #,log- rom the name to become#Personal Excellence-
"agline became: #For people passionate about achievingexcellence in life-
Sitched domain to http:personalexcellence!co
+eason:
.! ame change: ;anted to b&ild PE as a platorm or everthing on sel9help (e!g! boo1s coaching podcasts) < 4" =&st a #blog-
2! "PE, as 5&ite a mo&th&l or a name
6! "agline: ;anted to move beond targeting individ&als and start b&ildingPE as comm&nit
>! Domain change: "o brea1 o&t o personal branding and b&ild the blog asan entit independent o sel (to concentrate on message o #Personal
Excellence-)
http://personalexcellence.co/http://personalexcellence.co/ -
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PE odayPE oday
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ra!!i" E#olutionra!!i" E#olution
.stee1 o la&nch (.> Dec 708): .?0@?00 pagevies da
.stear (Dec 70'): .8'6 pagevies da (average)
2ndear (Dec 7.0): ....* pagevies da (average)
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ra!!i" E#olutionra!!i" E#olution
$n 4ct 20.. ater r&nning PE or A 6 ears (and hile travelingin London) hit . million pagevies month milestoneB
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Sna$shot sin"e %e" &''( )* years+Sna$shot sin"e %e" &''( )* years+
$ntervieed and eat&red over ?0 times in media incl&dingC Channel es sia sia 4ne etc!
.00 &ll9time career and b&siness (since start)
.00 mobilit d&e to b&siness being an online platorm (sincer 6)
+even&e rom blog &ll inances m needs and enables me tolive ver comortabl (since r .)
$7m here to teach o& ho o& can do the same too
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Course ,utlineCourse ,utline
9;ee1 Co&rse on ho to b&ild a million9pagevieblog (basedon m personal experience doing so)
&ch hard or1 needed F ot an eas =o&rne
t the end o the co&rse o& sho&ld 1no hat it ta1es to b&ilda top blog and to drive and s&stain o&r traic
;hat $ ill not cover: "echnical #ho9to7s- (e!g! ho to set &p ablog ordpress installation ho to install pl&gins)monetiGation and anthing else
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Course ,utlineCourse ,utline
od&le .: Setting the +ight ,log /&ndamentals
od&le 2: "he rt o Creating Poer&l Content
od&le 6: Ho "o Iet e Jisitors "o Ko&r ,log
od&le >: Ho "o +etain Existing Jisitors od&le ?: Ho "o Create +aving /ans (e to Sel9/&eling
"raic)
od&le : +evie and ;rap Mp
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Starting -our Blog...Starting -our Blog...
/etting -oursel! Set 0$/etting -oursel! Set 0$
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Re"ommended ostingRe"ommended osting
Hostgator3 ,est shared hosting compan
Co&pon code to get &23 o!! any $a"kage: pe2?percento
$ncl&des domain registration as ell
http://hostgator.com/http://hostgator.com/ -
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%omain Registrar%omain Registrar
Iodadd3 Iood to &se separate domain registrar
iliate lin1 lets o& register ne !com domains N O?!''each:
http:x!co51t
http://x.co/qkMthttp://x.co/qkMthttp://x.co/qkMthttp://x.co/qkMt -
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Blogging Plat!ormBlogging Plat!orm
Hosted b ordpress i!e! http:o&rname!ordpress!com
Jisit: http:ordpress!com
Hosted on o&r on server
i!e! http:o&rdomainname!com
Jisit: http:ordpress!org
http://yourname.wordpress.com/http://yourdomainname.com/http://wordpress.org/http://wordpress.org/http://yourdomainname.com/http://yourname.wordpress.com/ -
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4ord$ress hemes4ord$ress hemes
Elegant "hemes(a lin1) 3 ,ea&ti&l ;ordpress themes
*' themes or O6' ith ne themes added ever month
http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730 -
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el$!ul Linksel$!ul Links
ote that this is a content9driven program on ho to s&cceed inblogging
/or technical 5&estions li1e ho to &se ;ordPress ho to set&p o&r blog etc! reer to:
o5 to install 4ord$ress:http:codex!ordpress!org$nstalling;ordPress
o5 to use 4ord$ress:http:!sitegro&nd!comt&torialsordpressordpressstart!htm
o5 to install a theme )4P+:
http:codex!ordpress!orgMsing"hemes
o5 to install a $lugin )4P+:http:codex!ordpress!organagingPl&ginsQ$nstallingPl&gins
http://codex.wordpress.org/Installing_WordPresshttp://www.siteground.com/tutorials/wordpress/wordpress_start.htmhttp://codex.wordpress.org/Using_Themeshttp://codex.wordpress.org/Managing_Plugins#Installing_Pluginshttp://codex.wordpress.org/Managing_Plugins#Installing_Pluginshttp://codex.wordpress.org/Managing_Plugins#Installing_Pluginshttp://codex.wordpress.org/Using_Themeshttp://www.siteground.com/tutorials/wordpress/wordpress_start.htmhttp://codex.wordpress.org/Installing_WordPress -
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Module 1:Module 1:
Setting the +ight ,log /&ndamentalsSetting the +ight ,log /&ndamentals
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Criti6ue this blog: 4hat do you think about it7Criti6ue this blog: 4hat do you think about it7
http:slaptheb&tcher!ordpress!com
Color 3 Poor contrastR can7t read
Lao&t 3Does notshocasethe best o
the blog right
aa
Lao&t 3 o navigationor eas brosing
Domain 3 $ o& ant to reall b&ild aproblog a domain ill be essential
Lac1 o a core theme 3 Covers too manareas and seems #scattered- in the end
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Blogging Fundamentals:Blogging Fundamentals:
6 /o&ndations to Ever Ireat ,log6 /o&ndations to Ever Ireat ,log
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6 /o&ndationso
a Ireat ,log
1. Clear 8dentity:Do o& have a clear identit
or o&r blog
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a+ heme:a+ heme:
;hat is o&r blog abo&t;hat is o&r blog abo&t
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ProbloggerProblogger
http:problogger!net
"heme: ,logging
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e"h Crun"he"h Crun"h
http:techcr&nch!com
"heme: "ech es
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9iaue9iaue
http:xiax&e!blogspot!com
"heme: Tiax&e(Personal ,log)!!!extending to bea&t
ashion lie c&rrent aairs
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a+ heme: 4hat is your blog about7a+ heme: 4hat is your blog about7
Ko&r theme is the anchor that holds o&r blog together
;itho&t a clear theme o&r blog becomes ver ragmented
Ko&r theme sho&ld be!!!
,road eno&gh so that it attracts a siGable crod E!g! #Health living- vs! #+a /oods in ntarctica-
Ket speciic eno&gh to have a meaning&l oc&s
E!g! #sian c&isine- or #Jegetarian /ood- vs! =&st #/ood-
Everthing rom o&r blog articles categories site sections
target a&dience etc! ill be lin1ed to this blog theme
ssess:
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Blog Re#ie5Blog Re#ie5
ssess:.) ;hat do o& thin1 is the theme2) Do o& thin1 the theme is clearlconveed rom the blog6) Do o& thin1 theme is o1a "oo broad
"oo speciic
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b+ arget audien"e:b+ arget audien"e:
;ho are o& spea1ing to;ho are o& spea1ing to
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b+ arget audien"e: 4ho are you s$eaking to7b+ arget audien"e: 4ho are you s$eaking to7
Ko&r " sho&ld be a siGable gro&p!
+ecommend to deine o&r a&dience b pschographics andneeds rather than simpl demographics (age occ&pation etc!)
E!g! People ho ant to learn blogging tips (Problogger)
ore timeless a to deine o&r a&dience
Ko&r " ill s&bse5&entl deine o&r content and mar1etingstrategies
" t P l h
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Personal E"ellen"ePersonal E"ellen"e
http:personalexcellence!co
"arget: People ho arepassionate abo&t achieving
excellence in lie
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"+ Mission Statement:"+ Mission Statement:
;hat is o&r blog mission;hat is o&r blog mission
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"+ Mission Statement: 4hat is your blog mission7"+ Mission Statement: 4hat is your blog mission7
i!e! ;h sho&ld people read it
Deines hat o& ant to achieve thro&gh o&r blog
"his is the val&e o& are going to bring to others and the reasonh people sho&ld read o&r blog (above others)
Example:
Personal Excellence: U"o to&ch othersV lives help them achieve theirhighest potential and live their best livesU
Photograph ,log: U"o e5&ip them ith the best photograph tips and
1noledge- ,logging ,log: #"o help bloggers b&ild the top blogs-
Health ,log: U"o s&pport o& in achieving the pinnacle o healthU
Parenting ,log: U"o inspire and enable parents to achieve their dreamsU
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;ui"k Eer"ise )< min+;ui"k Eer"ise )< min+
.! ;hat is o&r blog theme
2! ;ho is o&r blog target a&dience
6! ;hat is o&r blog mission statement
"hin1 over them and rite don the ansers!
Share o&r ansersB
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6 /o&ndationso
a Ireat ,log
.! Clear $dentit(Theme, Target Audience, Mission Statement)
2! Clear ,randing
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&+ Clear Branding&+ Clear Branding
a) ,log "itle
Does o&r blog title conve hat o&r blog is abo&t right aay $s itimmediatel &nderstandable or does it need thin1ing
b) "agline 3 Elaborates on hat o&r site is abo&t
i! Does o&r tagline conve the beneit o o&r site (i!e! hat it can do oro&r readers)
ii! $s it catch eno&gh
c) Jis&al identit (Colors logo etc!)
i! Does o&r vis&al identit appeal to o&r a&dienceii! Does it set o& apart rom o&r competitors
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So"ial Media EaminerSo"ial Media Eaminer
http:socialmediaexaminer!com
.) Does the name conve
the theme right aa
2) Does the tagline capt&re thebeneit o the site
6) Does it have anappealing vis&al
loo1
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=ee"hanetra=ee"hanetra
http:=eechanextra!ordpress!com
.) Does the name convethe theme right aa
2) Does the tagline capt&re thebeneit o the site
6) Does it have anappealing vis&al
loo1 WW
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Pointers on >aming -our BlogPointers on >aming -our Blog
a) 6 Criteria
i. Clear 3 Conve o&r theme at irst glance
ii. Con"ise3 $deall 6 ords and belo
iii. 0ni6ue3 +eer to pop&lar blogs in o&r niche! Does o&r blog title stand
against those titles
b) Dierent tpes o blog names
i. 8n!ormati#e names
Social Media !xaminer3 Social media blog
Thin" Simple #o9 Personal development blog on simplicit $umb Little Man 9 Personal development blog on practical tips or lie
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Pointers on >aming -our BlogPointers on >aming -our Blog
b) Dierent tpes o blog names
ii. 0ni6ue ? Sel!@"reated names
%robloggerW Proessional X ,logger
&opybloggerW Copriting X ,logger! Copblogger is a blog created or
bloggers to improve their riting s1ills! "he oner pop&lariGed the namehence creating a &ni5&e niche and comm&nit!
Shoemone 3 site ith tips on ma1ing mone online! "he oner issomeone called %erem Schoema1er! His title is a p&n on his name UShoeUcombined ith the ord UoneU!
iii. Personal names
E!g! %ohnCho!com StevePavlina!com Donsides: (a) Doesn7t conve hat o&r blog is abo&t at irst glance (b) ,log
becomes ixated on o&r identit
$t ill be tric1 to introd&ce m<iple a&thors and to selltranser o&r blog
Ko&r blog ill also rapidl lose its p&rpose and val&e ater o& pass on
i#. Com$any names )!or businesses+
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Pointers on Creating -our aglinePointers on Creating -our agline
a) 2 Criteria
i. Bene!it9 Does it artic&late the beneit o&r blog has to oer
ii. Con"ise9 $t sho&ld be ithin 8 ords! nthing longer than 8 ords isa too long!
b) Dierent tpes o taglinesi. Combination o! bene!it 5ords
"hin1 Simple o (old tagline) 3 U&reativity, &larity ' (appinessU (highlightsthe essence o the blog beond personal development)
Yenhabits 9 USmile, Breath, )o SlolyU (brings o&t the minimalist message)
ii. Cat"hy taglines
Personal Excellence (old tagline) 3 #Be your best self, Live your best life-
Shoemone 9 US"ills to pay the billsU
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Pointers on Creating -our aglinePointers on Creating -our agline
b) Dierent tpes o taglines
iii. Bene!it statement3Simple statement that describes the exact p&rposeo o&r blog! E!g!
Problogger 9 #Blogs Tips To (elp *ou Ma"e Money Blogging
Copblogger 9 #&opyriting tips for online mar"eting success D&mb Little an 9+Tips for Life
Liehac1 9 +*our daily digest on productivity and life improvements
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Pointers on Visual 8dentityPointers on Visual 8dentity
a) Pic1 one maxim&m to color o& ant to #on-
"he colors sho&ld be consistent ith o&r niche! E!g!
,lac1 o&ld be an a1ard color or a sel9help site
b) "r to pic1 colors not #oned- b top blogs in o&r niche et
c) "he colors sho&ld be applied thro&gho&t the site
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Co$ybloggerCo$yblogger
Jis&al $dentit:,lac1 < +ed
http:copblogger!com
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%umb Little Man%umb Little Man
Jis&al $dentit:,l&e < Ireen
http:d&mblittleman!com
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/et Ri"h Slo5ly/et Ri"h Slo5ly
Jis&al $dentit:;hite < Ireen
http:getrichslol!com
ssess:
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Blog Re#ie5Blog Re#ie5
http:o&rdrainglessons!com
.) ;hat do o& thin1 o the blog title2) Ho abo&t the tagline6) Ho abo&t the vis&al identit
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6 /o&ndationso
a Ireat ,log
.! Clear $dentit(Theme, Target Audience, Mission Statement)
2! Clear ,randing(ame tagline vis&al identit)
6! Eective Lao&t
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Assess the Layout: ProbloggerAssess the Layout: Problogger
.!Clear navigation bar ell contrastedagainst the other parts o the site
2! Clearl segmented sections or s&ring
g
Colors segment the dierentparts o the site ell
(Header bod sidebar etc!)
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Assess the Layout: Mo#e MountainsAssess the Layout: Mo#e Mountains
.! $ns&icient sections to give readers anidea o hat the site has to oer2! ;ill be hard to 1eep the readersreadings&ring at the site
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Assess the Layout: Coa"hing 5? ChristinaAssess the Layout: Coa"hing 5? Christina
Simple and clean lao&t
eas to navigate
WWConsider &rther
disting&ishing navigation r!site or more int&itive s&ring
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4hat makes a great layout74hat makes a great layout7
.! Captivates the s&rer7s attention
Ireat &se o colors and design elements to ma1e the s&rer ant to stic1aro&nd
2! Mser9riendl
;ell9disting&ished navigation header rom other parts o the site (thro&ghcolors design etc!)
6! Eas or s&rers to access o&r best content
Sidebar sho&ld have o&r most val&able content displaed &p ront! E!g!#ost Pop&lar rticles- #/ree E9boo1- #Categories- etc!
>! Simple
nthing more than *98 sections in o&r navigation can be an over1ill
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Personal E"ellen"ePersonal E"ellen"e
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Personal E"ellen"ePersonal E"ellen"e
ssess:.) Does it captivate the s&rer
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Blog Re#ie5Blog Re#ie5.) Does it captivate the s&rer2) $s it &ser9riendl6) Does it shocase the best content &p ront>) $s it simplenon9cl&ttered
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4hat makes a great layout74hat makes a great layout7
Simple s&ggestions or all blogs
a) Have a #Start here- section or necomers
b) Shocase o&r top e sections in o&r header navigation and arrangethem in order o priorit (most important section on the let)
c) Same or o&r sidebar navigation sectionsd) Have a #,est o- section in the sidebar hich lists o&r best articles! "his
helps shocase o&r best content
e) +emove &nnecessar sections on o&r site hich no one visits (case9b9case basis)
) $nvest mone (Elegant themescost onl O6' or &nlimited themes) in abea&ti&l et simple theme or o&r blog
http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=8730 -
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Blog Criti6ue: A$$lying odays LessonBlog Criti6ue: A$$lying odays Lesson
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Blog Criti6ueBlog Criti6ue
+evie the olloing blogs then anser the olloing5&estions:
.! Can o& tell hat this blog is abo&t right aa
2! Does this blog ma1e o& ant to stic1 aro&nd
6! Ho o&ld o& recommend the oner to improve the blog
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Personal Em$o5erment San"tuaryPersonal Em$o5erment San"tuary
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Eu$hori" RootsEu$hori" Roots
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ey Lessons: 4hat ha#e 5e learned7ey Lessons: 4hat ha#e 5e learned7
6 /o&ndations to ,&ilding Ireat ,logs
a) Clear $dentit (the so&l o o&r blog)
b) Clear ,rand (that conves that identit)
c) Eective Lao&t (that ma1es people stic1 aro&nd)
.! Clear $dentit
a) "heme 3 ;hat is o&r blog abo&t a1e it broad et speciic eno&gh!
b) "arget a&dience 3 ;ho are o& targeting $t sho&ld be a siGable
a&dience! Deine based on pschographics over demographics!c) Jis&al identit 3 Do o&r logos colors etc! capt&re o&r a&dience Do
the give a consistent loo1
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ey Lessons: 4hat ha#e 5e learned7ey Lessons: 4hat ha#e 5e learned7
2! Clear ,randing
a) ,log "itle 3 Clear (Conves topic right aa) Concise (296 ords) andMni5&e (Stands o&t against other competitors)
b) "agline 3 Conves beneit Concise (8 ords or less)
c) Jis&al identit 3 .92 colors ot oned b competitors ppliedthro&gho&t the site
6! Eective Lao&t
a) Captivates the a&dience
b) Mser9riendl
c) Eas to access best content
d) Simple (don7t cl&tter the site)
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See -ou >et Session :+See -ou >et Session :+
od&le 2: "he rt o Poer&l Contentod&le 2: "he rt o Poer&l Content