Introduction to BLOGS & BLOGGING

Forward Awareness Celebration

<University of San Jose - Recoletos>Magallanes Street, Cebu City, Philippines

Where the Internet is about availability of information, blogging is about making information creation available

to anyone.

Where the Internet is about availability of information, blogging is about making information creation available

to anyone.

Filipino’s are Enthusiastic Digital Consumers

28M Filipinos are estimated to

be connected. That’s close to 1 out of 3

people. 81% are below 30 years old

Almost

11M online gamers

1# in Video

Consumption

66% have started/created a blog

90% have read a blog

42% regular blog readers

93%Part of a

social network –

16.2M active in Facebook

Estimated

40%of handsets are

2.5G/3G enabled

1 Billion SMS sent per

day

Almost

78M Filipinos are on mobile

Close to

5M Mobile

Internet Users

About 600,000 Blogs

At least a Million Blog Readers

What is a blog again?

A Blog is a website perse..derived from web-log

• With a journal format

• Arranged in reversed chronological order

• Personal in tone

• Updated

Blog Versus..

• Website – static pages of info.

• Newsletter – sent to email

• Forum – Conversation and interaction

• Newspaper (+Tri-Media) – News, events, ads & like

Blogs combine all of the above elements

It’s existence is not to compete but rather, TO COMPLETE

Blog post

Archiving

Interaction/Feedback/Forum

RSS Feed/Subscription

• Blog – personal/digital journal• Blogging – writing/posting a blog entry• Blogger – the person who maintains the

blog and engages one’s audience• Blogosphere – digital blogging community• Micro-Blog – a shorter-alternative

broadcast medium in the form of blogging• Blog Niches – types of blogs which have

specific focus (Video/Photo/Podcast-Blog)

Some Terminologies

Blog Platform

A Participatory Culture or a “Culture of Sharing” – Sharing and participating online is spreading in the digital world ~ An emerging creative class

Blogging benefits & opportunities?

Blog talks to people openly, sincerely and authentically – and we get to talk

back.

Blogs are essentially for Personal Sharing

Blogs for Specific or Niche News

Blogs for Business use

Blogs for Politics & Governance

Blogs for Advocacy and Development

Blogs for Advocacy and Development

Blogs for Tourism, Culture and Heritage

Information for Local Places, different parts of the Philippines 7,100+ Islands

A Great Need / Demand for Locally Generated Online Content

Kabang Falls in Budlaan, Talamban, Cebu =)

Find secrets in the city, Share Hidden Gems right in the backyards in Cebu

Blogs for Teaching and Learning

Technologies do NOT change teaching & learning, but can help us to introduce new methodologies and learning environments

[THE BLOG]How do we make this work?

It’s all about the people and connecting.

It’s a constant learning process though..

So Enjoy :-)

Let your passion shape your Blog.

Happy blogging!

Sources• Blogging from Home – Janette Toral• Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital

Marketing Association, Smart, Globe for Filipino as Digital Consumers

• Cyberjournalist.net• Danny Arao on Blogging Ethics• TonyoCruz.com on Citizen Journalism and New Media• Blogging 101 – Mica Rodriguez ~ micamyx.com• SavePhilippineseas.com• FleireCastro.com – Bloggable Seminar• Libotero.com• www.vernongo.com