blogging for your business
TRANSCRIPT
BLOGGING FOR YOUR BUSINESSBrought to you by Grain
GRAIN GROWTH MARKETING. COMMERCIAL. CREATIVE. PLAYFUL.
HOW TO GET YOUR BUSINESS BLOG OFF TO A
FLYING START
WHY BLOG?
TO BOOST
SEO
TO ENGAGEPOTENTIAL AND
EXISITING CUSTOMERS
To SHOWCASEYOUR BUSINESS
TO THE WORLD
BLOGGING STATS
HEARD OF ZOELLA?Zoella is a 25 year old blogger who makes
£50,000 a month
We bet you’re going to google her now…
THAT’S
DOUBLE
THE UK’S ANNUAL SALARY
IN ONE MONTH
DON’T WORRY
WE’VE GOT SOME
TIPS TO HELP YOU
ON YOUR WAY
DON’T EAT YELLOW SNOW
JUST KIDDING,SORRY.
#1
FINDYOURNICHE
FIND YOUR NICHE
What is your business’s tone of voice?
FIND YOUR NICHE
What is your business’s tone of voice?
Who are you targeting the blogs at?
FIND YOUR NICHEWhat is your business’s tone of voice?
Who are you targeting the blogs at?
What sort of content you want to post about?
FIND YOUR NICHEWhat is your business’s tone of voice?
Who are you targeting the blogs at?
What sort of content do you want to post about?
What is your business’s unique selling point?
Step away from the traditional topics and blog a little
differently
#2
Try and write 10 blogs before you
publish any
WHY?
IT GIVES YOU FUTURE CONTENT
TO SIT ON
AND
IT TESTS YOU ON WHETHER YOU CAN
WRITE A NUMBER OF BLOG POSTS ON YOUR CHOSEN
TOPICS
WE RECOMMEND POSTING TWO
BLOGS A WEEK
It helps keep content fresh
It helps keep content fresh &
It helps keep content fresh &
It ensures visitors return
to your website
“A blog is like a relationship. Give it some love and it will flourish. Ignore it and it will die a death. There’s no point in
being half-hearted in your blogging effects – if you don’t care about it, why should anyone else?”.
Lucie Loves
#3
STRUGGLING FOR CONTENT IDEAS?
MAKE SOME LISTS
PEOPLE LOVE LISTS
I LOVE LISTS
YOU CAN THANK
FOR THAT
LIST EXAMPLES10 easy brunch ideas
LIST EXAMPLES10 easy brunch ideas
The top ten tweets of 2016 so far
LIST EXAMPLES10 easy brunch ideas
The top ten tweets of 2016 so far
Five ways to make your pet insta-famous
LIST EXAMPLES10 easy brunch ideas
The top ten tweets of 2016 so far
Five ways to make your pet insta-famous
The six best co-working spaces in the UK
#4
CHOOSING THE RIGHT
PLATFORM
WORDPRESS
WE
WHY?
WHY WE LOVE WORDPRESS
It’s affordable
WHY WE LOVE WORDPRESS
It’s affordable
There’s loads of free templates
WHY WE LOVE WORDPRESS
It’s affordable
There’s loads of free templates
It’s easy to use
WHY WE LOVE WORDPRESS
It’s affordable
There’s loads of free templates
It’s easy to use
You can blog from your phone
DON’T LIKE WORDPRESS?
SEE YA
JUST KIDDING(BUT WE DO FEEL LIKE YOU’VE JUST SLAGGED OFF OUR BEST MATE)
THERE’S LOADS OF OTHER PLATFORMS YOU CAN USE
Tumblr
BloggerMedium
Hubspot
TO NAME BUT A FEW
#5
SOCIAL MEDIA IS YOUR MATE
Share your blogs through your
companies social channels
ON THE DAY OF
PUBLISHING
THE DAY AFTER
PUBLISHING
THE WEEK AFTER
PUBLISHING
THE MONTH AFTER
PUBLISHING
POST YOUR BLOGS IN FORUMS
USE A CALL TO
ACTION
AND
ALWAYS
LINK
BACK
TO YOUR WEBSITE
AND
BE A LITTLE SNEAKY…
AND FOLLOW YOUR
COMPETITORS FOLLOWERS
AND FINALLYuse
pulse
TO PUBLISH YOUR BLOGS
IT’S REALLY GOOD
SO…
IN A NUTSHELL
Find your nicheIN A NUTSHELL
Find your nicheHave unpublished blogs to sit
on
IN A NUTSHELL
Find your nicheHave unpublished blogs to sit
on
IN A NUTSHELL
Choose a platform
Find your nicheHave unpublished blogs to sit
on
IN A NUTSHELL
Choose a platformSocial Media is your best mate
AND THAT’S
ALL FOLKS
GOT QUESTIONS?
GET IN TOUCH
@TheGrainCo
/GrainMCR
www.thegrain.co