blogging for your business
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BLOGGING FOR YOUR BUSINESSBrought to you by Grain
GRAIN GROWTH MARKETING. COMMERCIAL. CREATIVE. PLAYFUL.
HOW TO GET YOUR BUSINESS BLOG OFF TO A FLYING START
WHY BLOG?
TO BOOST SEO
TO ENGAGEPOTENTIAL AND EXISITING CUSTOMERS
To SHOWCASEYOUR BUSINESS TO THE WORLD
BLOGGING STATS
HEARD OF ZOELLA?Zoella is a 25 year old blogger who makes 50,000 a monthWe bet youre going to google her now
THATS
DOUBLE
THE UKS ANNUAL SALARY
IN ONE MONTH
DONT WORRY WEVE GOT SOME TIPS TO HELP YOU ON YOUR WAY
DONT EAT YELLOW SNOW
JUST KIDDING,SORRY.
#1
FINDYOURNICHE
FIND YOUR NICHEWhat is your businesss tone of voice?
FIND YOUR NICHEWhat is your businesss tone of voice?
Who are you targeting the blogs at?
FIND YOUR NICHEWhat is your businesss tone of voice?
Who are you targeting the blogs at?
What sort of content you want to post about?
FIND YOUR NICHEWhat is your businesss tone of voice?
Who are you targeting the blogs at?
What sort of content do you want to post about?
What is your businesss unique selling point?
Step away from the traditional topics and blog a little differently
#2
Try and write 10 blogs before you publish any
WHY?
IT GIVES YOU FUTURE CONTENT TO SIT ON
AND
IT TESTS YOU ON WHETHER YOU CAN WRITE A NUMBER OF BLOG POSTS ON YOUR CHOSEN TOPICS
WE RECOMMEND POSTING TWO BLOGS A WEEK
It helps keep content fresh
It helps keep content fresh &
It helps keep content fresh &It ensures visitors return to your website
A blog is like a relationship. Give it some love and it will flourish. Ignore it and it will die a death. Theres no point in being half-hearted in your blogging effects if you dont care about it, why should anyone else?.Lucie Loves
#3
STRUGGLING FOR CONTENT IDEAS?
MAKE SOME LISTS
PEOPLE LOVE LISTS
I LOVE LISTS
YOU CAN THANK
FOR THAT
LIST EXAMPLES
10 easy brunch ideas
LIST EXAMPLES
10 easy brunch ideas
The top ten tweets of 2016 so far
LIST EXAMPLES
10 easy brunch ideas
The top ten tweets of 2016 so far
Five ways to make your pet insta-famous
LIST EXAMPLES
10 easy brunch ideas
The top ten tweets of 2016 so far
Five ways to make your pet insta-famous
The six best co-working spaces in the UK
#4
CHOOSING
THE RIGHT
PLATFORM
WORDPRESS
WE
WHY?
WHY WE LOVE WORDPRESSIts affordable
WHY WE LOVE WORDPRESSIts affordable
Theres loads of free templates
WHY WE LOVE WORDPRESSIts affordable
Theres loads of free templates
Its easy to use
WHY WE LOVE WORDPRESSIts affordable
Theres loads of free templates
Its easy to use
You can blog from your phone
DONT LIKE WORDPRESS?
SEE YA
JUST KIDDING(BUT WE DO FEEL LIKE YOUVE JUST SLAGGED OFF OUR BEST MATE)
THERES LOADS OF OTHER PLATFORMS YOU CAN USE
TumblrBloggerMedium
Hubspot
TO NAME BUT A FEW
#5
SOCIAL MEDIA IS YOUR MATE
Share your blogs through your companies social channels
ON THE DAY OF PUBLISHING
THE DAY AFTER PUBLISHING
THE WEEK AFTER PUBLISHING
THE MONTH AFTER PUBLISHING
POST YOUR BLOGS IN FORUMS
USE A CALL TO ACTION
AND
ALWAYS
LINK
BACK
TO YOUR WEBSITE
AND
BE A LITTLE SNEAKY
AND FOLLOW YOUR COMPETITORS FOLLOWERS
AND FINALLYuse
pulse
TO PUBLISH YOUR BLOGS
ITS REALLY GOOD
SO
IN A NUTSHELL
Find your nicheIN A NUTSHELL
Find your niche
Have unpublished blogs to sit onIN A NUTSHELL
Find your niche
Have unpublished blogs to sit on
IN A NUTSHELLChoose a platform
Find your niche
Have unpublished blogs to sit on
IN A NUTSHELLChoose a platformSocial Media is your best mate
AND THATS ALL FOLKS
GOT QUESTIONS?
GET IN TOUCH@TheGrainCo/GrainMCRwww.thegrain.co