blogging for small business
DESCRIPTION
http://www.localvox.com - Blogging is one of the most important online marketing tactics that small business owners can use to increase website traffic, improve SEO rankings and generate qualified leads. Small businesses that blog get 55% more website visitors than those who do not blog, and many of these visitors are prone to becoming interested leads. This introduction to blogging from LocalVox will teach your small business the importance of blogging as part of your online marketing strategy. You'll learn how to blog effectively, what makes a great blog post, and how to share your blogs to increase their effectiveness.TRANSCRIPT
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Local, Social and Mobile Marketing Solutions
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What is blogging?
Blogging is a simple way to reach new customers by writing articles, tips and advice online
Local, Social and Mobile Marketing Solutions
Examples of small business blogs
Local, Social and Mobile Marketing Solutions
Local, Social and Mobile Marketing Solutions
Local, Social and Mobile Marketing Solutions
Why should your small business blog?
Local, Social and Mobile Marketing Solutions
Educate, Engage & Persuade
Local, Social and Mobile Marketing Solutions
SEARCH ENGINE OPTIMIZATION
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SOCIAL SHARING
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Future-proof your online presence by Creating a Lasting footprint
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Build relationships with industry influencers
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And BECAUSE I SAID SO!
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Here’s my example
Somebody wants ME to write in their soon to be published book. They sought me out after discovering my blog posts.
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Consistency = results
LocalVox blog traffic after creating a consistent
posting schedule
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What topics should you write about?
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CONTENT SHOULD BE:
1. USEFUL 2. ORIGINAL 3. ACTIONABLE 4. SHAREABLE 5. TIMELY
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14 THINGS SPOCK WOULD SAY ABOUT SMALL BUSINESS BLOGGING
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9 ways to become like MacGyver in Your garden
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Popular categories
1. HOW-TO’S 2. NEWS COMMENTARY 3. OPINIONS 4. PRODUCT INFO 5. STAFF PROFILES 6. FUN FACTS
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Ask yourself: Would you Be interested In reading This Post?
(IF NOT, TRASH IT!)
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ENHANCING YOUR CONTENT
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Images are awesome!
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Video is awesomer!
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How do you Find pictures And videos To use?
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Flickr creative commons
http://bit.ly/voxphotos
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Stock.xchng (sxc.hu)
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Youtube + Vimeo
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Borrowed images + video should not be the focal point of your blogs
Use media to support your point, not to make it.
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Promoting your blog
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What good is a blog post if nobody sees it?
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Optimize your blogs for seo to attract
interested prospects
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Use keywords to rank for relative terms
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Share on social media sites to increase sharing and virality
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Activity on google+ improves seo
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Blogging is a marathon, not a sprint
Don’t get discouraged if you don’t see immediate results.
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Create a realistic schedule and stick to it!
Write one post a week to start, then after a month write two per week.
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MOST IMPORTANTLY…
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But wait! WHAT ABOUT EVERYTHING ELSE?
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Choice
Local, Social and Mobile Marketing Solutions
The LocalVox Solution
One login. One click marketing. Real results.
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