blogging for small business beginners
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How to set up and use a blog in small businessTRANSCRIPT
Blogging for Beginners
- SBDC, Aug 2010
Charlie GunninghamManager, reiwa.com
3Blogging for Small Business
NOW Age of Social Media
1994 Age of Surf
1998 Age of Search
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BLOGS
- a “web log”- leave comments, post- Start your own * go search/read/comment*www.blogger.com or Wordpress
WORDPRESS BLOG STATSJune 2010
- 11.4 mn blogs hosted- 260 mn visitors / month- view 2 billion pages / mth- 66% are in English (9% Spanish)-350,000 new posts / day-400,000 comments / day
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– What do people want?
Communication!
– What do businesses do?Talk AT,
not WITH customerswww.visitsteve.com
“Markets are conversations”
conversations among humans sound humannatural, uncontrived, humble, honest
public can switch, so can staff – quicklyif you want us to talk to you, tell us something
business is only part of our lives, it’s all of yours
talk is cheap, silence is fatal
The Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
“Markets are conversations”human
natural, honestquick
tell us something
business is only part of our lives
talk is cheap, silence is fatal
“Markets are conversations”human
natural, honestquick
tell us something
business is only part of our lives
talk is cheap, silence is fatal
“Ask not what the internet can do for you… ”
Peer to Peer Sites Communitainment Sites
BLOGS (“Web Logs”)RSS Feeds
Podcasting
Web 2.0 – or ‘Social Media’
THE RULES…not expensive in $’s
Blog often, blog interesting
Show your passionEncourage staff to blog
Be authenticIdeas spread
Allow public to comment
BUT…
expensive in time
DON’T blog if you’re..trying to sell
boringa command + control freak
BENEFITS? You’re asking the wrong question, but since you
asked…
Better Traffic & SEO to your site
Fun, empowering for you/staffListen + Learn from your public
Gather interesting contentWhat goes around comes around
“Markets are conversations”= the future of marketing?
15Blogging for Small Business
Blogs are fantastic for SEO!
16Blogging for Small Business
MarkAnderson’sBLOG
17Blogging for Small Business
Look at blogs, read loads of them
If you had a soap box, what you speak about?
Start one today (it’s free – www.blogger.com)
How could your media
(your website) have a blog?
19Blogging for Small Business
BLOGGING 101 - eXAMPLES
1. Blogger e.g. 538.com
2. Wordpress e.g. Business2.com.au
3. DotnetBlogEngine e.g aussiehome.com
4. Micro Blogging e.g twitter, facebook, 4square
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BLOGGING 101 – fEATURES
- The Post (newest to top)- Comments (live or moderated?) & commenting- RSS / subscribe- Tag Cloud / Categories- linking to FB, twitter
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BLOGGING 101 - iSSUES
- Dealing with spam- SEO benefits - Long form (3-4 paras)- Short form (twitter, updates on FB)- Security/Risk Management- Investing the time, who? What? When?
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(long form)
1. Blogger let’s start one now!
2. Wordpress e.g. look inside Business2.com.au
3. DotnetBlogEngine - inside aussiehome.com
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BLOGGING 101 – so what?
Start one?Start commenting (gain confidence/SEO)Read lots of themDecide what you’ll blog aboutYou do need to be able to write well!
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How can
BLOGS help your business?
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FORUMS
- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’
>> seabreeze.com.au Platforms: BeeHiveForum.net …
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PODCASTING
- audio file (usually)- record interview, testimonial…- have them downloadable
www.byoaudio.com
27Blogging for Small Business
THANK YOU!
- and all the best with blogging!
- for these slides, contact me… [email protected] 0411 092 669