+Blogging for Business and Money

Learn the reality of making money as a blogger. How to get started and expectations.

+Where to Start Business that blog experienced an increase of web traffic by 50+% and lead generation by 67+%

Image Source: roi360.co.uk

+Quick Poll

n  Are you a blogger?

n  Business or Pleasure

n  Do you read blogs?

n  What reader do you use?

n  Do you know a blogger?

n  Are they making $?

n  Who do you follow?

+Why Blog?

+To Influence

"Influence is the power to convene and to tell a good story." - Jay Oatway

What is an Influencer

n affect choices

n advertising message with psychology to get people to do things

n do they really like

n do they really agree

n  internalize to something and be like someone or love something

+Creating a Niche Community

n  Hong Kong is all about who you know

n  Hong Kong & Global marketing is who you know who has STRONG INFLUENCE

Leveraging One’s Network

$ = Who listens &….ENGAGES

+Should you blog?

+Define your purpose

n  Blog for fun, hobby, self expression

n  Earn a living (job + blog)

n  To promote business, Lead Generation

n  Drive traffic

n  For Good, a cause, spread message around the world

+Keys to getting return visitors

n  Frequency is very important

n  Optimize posts (images & keywords)

n  Use Call to actions, CTA (no hard selling)

n  Match CTA with blog post context

n  Solve a problem

n  Have a clear point of view (even if sponsored)

n  Earn Trust

n  Create a focus for the blog, which could be a niche

n  Create unique, content

+Case Study

Image description: Keyword: “beach”, “Hong Kong”

+hong-kong-blogs-review.com

+Who are the leaders?

+Finding bloggers

Search and select “Blogs”

+gillian-chu.blogspot.hk

+Meet other bloggers

+Why Join a Blog Networks

1.  Build relationships

2.  Build traffic

3.  Access to experts

4.  Access to advertisers,

sponsors, product trials

5.  Generate revenue

6.  SEO – Linked from other blogs

7.  Guest Blogging Opportunities

8.  Learn how to blog

+Making money!!!!

+Design and Content

+Travel – TravelerFolio.com

n  TravelerFolio – Eunice Kohng, Travel Blogger

n  Did it out of passion, learned the tools

n  People like the design of the blog that’s why they come back

n  Lots of travel partners using her to promote

n  Singapore’s Top Travel Blog, Awards

+Foodie

n  Blogs

n  Photos

n  Videos

Digital Assets tied to a brand

(Hilda Leung, Author and Media Chef)

+Fashion - Cindiddy.com

•  Hot eye for fashion

•  Interviewed by CNNGo

+Tech/Gadgets - neonpunch.com

+queeneco.com (like Sassy HK)

+Unique

+

Questions?

Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee artlee@internetmarketingcoach.hk InternetMarketingCoach.hk

Property of Internet Marketing Coach Ltd. Hong Kong.

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