blogging for business

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html

Blogs work when they are based on:

1. Candor2. Urgency3. Timeliness4. Pithiness and5. Controversy

Does this sound like a CEO to you?http://sethgodin.typepad.com/seths_blog/2004/10/beware_the_ceo_.html


http://sethgodin.typepad.com/seths_blog/2004/10/beware_the_ceo_.html

1.Why?2.How?3.Start Blogging


Your Past Internet Experiences


Internet Pre 2001: Crazy Sh*t


Internet 2001-2003: Information Architecture


Internet 2003-2006:Search


Internet 2006-2008:Social Web


Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf


http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

45% have started a blog, up 14%

184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/

comScore MediaMetrix (August 2008) Blogs: 77.7 million unique visitors in the USFacebook: 41.0 million | MySpace 75.1 millionTotal internet audience 188.9 million

eMarketer (May 2008) 94.1 million US blog readers in 2007 (50% of Internet users)22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008) 184 million WW have started a blog | 26.4 US346 million WW read blogs | 60.3 US77% of active Internet users read blogs


http://technorati.com/blogging/state-of-the-blogosphere/

Internet ?:All Your Base Are Belong to

Us


Why? Connectors, Mavens, Salesmen


Why? Six Degrees


Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354


http://www.emarketer.com/Article.aspx?id=1006354

Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/


http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

71 percent of all journalists get their stories from bloggers

http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/


Is Your Web Site the Right Place for This?


Own Google – Reputation Management


Own Google – Market Leader



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Know the Terrainhttp://www.pageflakes.com/


Blogpulse: USS Lexington


Blogpulse: Whataburger


Google Alerts / Blogs


Twitter


Twitter Search


Twitter Search = #dolcefino


It’s The Phone, Stupid!


Personal Brand = Man’s ManExpert Positioning

http://www.flickr.com/photos/library_of_congress/2179038972/


Personal Brandhttp://usernamecheck.com/


Passionate – Personally Involvedhttp://www.flickr.com/photos/eloy/2946818089/


1. Timing2. Significance3. Closeness to the

Story4. Authenticity / Trust5. Shared Experience6. Knowledge7. Respect for Others


Offline Integration


Promote Others


Be Conversational, Not Editorial


Be Personal


Be Timely


Wordpress


WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.


MA.TT


Easy


Wordpress Templates


Custom Design


Widgets / Plugins


Consolidating Profiles


Developing Policies


It is important to write blog posts whether or not the news is good news or bad news. There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information.

The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.

blogging for business

Technology